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279 Sales Lessons from a good TV commercial
Manage episode 388136371 series 2474266
Most TV commercials are just plain dumb, and often annoying.
However, one company understands sales and persuasive messaging, and gets it right. That's Fisher Investments.
In this episode Art breaks down one of their commercials and points out the sales techniques at work, and how you can use them too.
314 episodes
Manage episode 388136371 series 2474266
Most TV commercials are just plain dumb, and often annoying.
However, one company understands sales and persuasive messaging, and gets it right. That's Fisher Investments.
In this episode Art breaks down one of their commercials and points out the sales techniques at work, and how you can use them too.
314 episodes
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