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#787: Tray.ai's Stephen Stouffer on AI adoption and why marketers should care about the integration layer
Manage episode 525516225 series 2577060
Why are so many companies spending billions on AI, only to see their most ambitious projects stall out before they ever impact the customer experience?
Agility requires more than just a fast-moving marketing team. It requires the foundational ability to connect disparate systems and data sources, allowing new technologies like AI to be implemented and scaled, not just piloted.
Today, we're going to talk about the single biggest, and often overlooked, blocker to enterprise AI adoption: the integration layer. While everyone is focused on the models and the applications, the legacy infrastructure underneath is preventing companies from moving beyond small-scale experiments.
We'll explore why a modern, integration-first approach is no longer a 'nice-to-have' for IT, but a strategic imperative for any brand that wants to turn AI hype into a real competitive advantage.
To help me discuss this topic, I'd like to welcome Stephen Stouffer, Director of Automation Solutions at Tray.ai.
About Stephen Stouffer
Stephen Stouffer is Director of Automation Solutions at Tray.ai, bringing over a decade of experience in markops, revops, and digital transformation. Starting his career as a web developer, Stephen has grown through various marketing technology roles, both in-house and in-agency, and he’s particularly known for his work in marketing automation and AI implementation.,Yes,This will be completed shortly
Stephen Stouffer on LinkedIn: https://www.linkedin.com/in/stephenstouffer/
Resources
Tray.ai: tray.ai
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/
Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
779 episodes
#787: Tray.ai's Stephen Stouffer on AI adoption and why marketers should care about the integration layer
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Manage episode 525516225 series 2577060
Why are so many companies spending billions on AI, only to see their most ambitious projects stall out before they ever impact the customer experience?
Agility requires more than just a fast-moving marketing team. It requires the foundational ability to connect disparate systems and data sources, allowing new technologies like AI to be implemented and scaled, not just piloted.
Today, we're going to talk about the single biggest, and often overlooked, blocker to enterprise AI adoption: the integration layer. While everyone is focused on the models and the applications, the legacy infrastructure underneath is preventing companies from moving beyond small-scale experiments.
We'll explore why a modern, integration-first approach is no longer a 'nice-to-have' for IT, but a strategic imperative for any brand that wants to turn AI hype into a real competitive advantage.
To help me discuss this topic, I'd like to welcome Stephen Stouffer, Director of Automation Solutions at Tray.ai.
About Stephen Stouffer
Stephen Stouffer is Director of Automation Solutions at Tray.ai, bringing over a decade of experience in markops, revops, and digital transformation. Starting his career as a web developer, Stephen has grown through various marketing technology roles, both in-house and in-agency, and he’s particularly known for his work in marketing automation and AI implementation.,Yes,This will be completed shortly
Stephen Stouffer on LinkedIn: https://www.linkedin.com/in/stephenstouffer/
Resources
Tray.ai: tray.ai
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/
Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
779 episodes
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