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Higher Ed Branding in a Financial Crisis: Insights from Ben Kennedy
Manage episode 472085118 series 3434438
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Chapters
1. Defining Higher Education Brand Strategy (00:00:00)
2. Faculty's Role in Brand Preservation (00:09:41)
3. Avoiding the "Death Spiral" (00:14:50)
4. Managing Board Dynamics During Deficits (00:21:25)
5. Tuition Discounting Challenges (00:30:14)
6. Differentiated Marketing Strategies (00:40:19)
7. Retention Systems and Student Success (00:46:17)
64 episodes
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