Viirtue: Why White Label VoIP is the Growth Hack MSPs Can’t Afford to Miss, Podcast

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8d ago 10:57

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“Using Viirtue’s Vibe platform gave me a $3,000 a month raise.” That’s how one partner summed up the difference of moving from costly billing systems and third-party dependencies to Viirtue’s all-in-one white label platform. In a new Technology Reseller News podcast, Doug Green speaks with Dan Rosenrauch, CEO of Viirtue, about how MSPs can unlock higher margins, keep customer ownership, and simplify operations by embracing white label VoIP instead of reselling a retail UCaaS brand. Rosenrauch explains that Viirtue’s signature Vibe platform is more than billing—it’s quoting, taxes, number porting, provisioning, CNAP (Caller Name Presentation), compliance, and automation—all included at no cost. For MSPs, that means avoiding the hidden drain of 3% revenue-share billing fees, which he calls “like paying interest on your own money.” With over 200,000 users already scaled on Viirtue’s infrastructure, MSPs can deliver geo-redundancy, E911, QoS, and Stir/Shaken compliance without heavy engineering overhead. Rosenrauch emphasizes that today’s most successful MSPs are packaging VoIP with cyber, MDR, Teams Voice, SIP trunks, and e-fax into one flat per-user rate—making VoIP not just high-margin, but also a stickier anchor service. Migration is designed to be frictionless, whether moving from a competitor’s white label program or stepping up from an agency model. Viirtue provides tools, templates, and even back-end support to make transitions seamless for partners and invisible to their end customers. As Rosenrauch notes, Viirtue’s model empowers MSPs to move from 20% reseller margins to 75% white label margins while keeping customer control. “It’s a true growth hack—whether you’re a mature MSP trying to save money or a new one just getting started.” Learn more at viirtue.com

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