Turning Conversations into Intelligence: SIPez CEO Daniel Petrie on vCon Innovation, Podcast

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4d ago

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At the Crexendo UGM, Daniel Petrie, President and CEO of SIPez, joined Doug Green, Publisher of Technology Reseller News, to discuss how his company is helping service providers, MSPs, and developers unlock the power of vCon technology—turning everyday communications into actionable, AI-driven insight.

Founded over 20 years ago, SIPez began as a consultancy specializing in SIP and VoIP software. Today, the company develops open-source frameworks that integrate with NetSapiens and other call center platforms, providing powerful data analysis and automation capabilities. “We give our partners tools to analyze customer conversations and build AI-based workflows—without having to write code,” said Petrie. “Our technology handles the heavy computation in the background while they deliver the insights to their customers.”

SIPez’s suite includes an open-source vCon stack and a vCon analysis engine that allow organizations to construct, store, and interpret conversational data across text, voice, or video channels. Petrie explained that vCon (Virtual Conversation) serves as a standardized container for communication data, preserving every relevant element of a customer interaction—from transcripts and audio to metadata and analytics.

The key advantage, Petrie noted, is context. “The vCon gives you the ability to maintain continuity across an entire customer journey—so when a caller is transferred, the next agent knows what’s already been said,” he explained. “It prevents customers from having to repeat themselves, and that’s a huge improvement in both efficiency and experience.”

SIPez recently joined the Crexendo EVP Program, further integrating its vCon technology into the NetSapiens ecosystem. The goal is to make conversational data analysis accessible to channel partners, helping them capture new value without complexity. “We help NetSapiens and Crexendo customers extract data, trigger events, and analyze conversations while they’re still happening,” Petrie said. “It’s about giving partners early insight and control over their customer interactions.”

Beyond enhancing data analytics, vCon technology simplifies what was once a messy process of call detail records and partial transcripts. By consolidating information from multiple communication modes into one structured format, it enables faster insights, cleaner integrations, and more powerful automation opportunities.

For Petrie, the excitement around vCon is just beginning. “It’s amazing how many people here already understand the value of what we’re building,” he said. “The fact that engineers and MSPs are reading the spec and engaging with it tells us this is going to reshape how call data is managed and analyzed.”

To learn more about SIPez and its open-source vCon solutions, visit sipez.com.

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