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RCS as a Platform: Vibes CTO Brian Garofola on Messaging’s App-Like Future, Podcast

 
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Manage episode 481438577 series 2674324
Content provided by Telecom Reseller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Telecom Reseller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“RCS is not just another messaging channel—it’s the next great application platform.” — Brian Garofola, CTO, Vibes

In Part 1 of a special two-part series with Doug Green of Technology Reseller News, Vibes CTO Brian Garofola lays out a compelling vision for the future of messaging, where Rich Communication Services (RCS) redefines how businesses interact with customers. Far from being a simple upgrade to SMS, RCS combines the reach of traditional messaging with the interactivity of apps, unlocking what Garofola describes as a new “frontier” for brands and service providers.

With Apple set to support RCS and major U.S. carriers expanding their networks, Vibes has positioned itself as a tier-one aggregator, enabling brands like Chipotle, Ralph Lauren, and Kohl’s to prepare customer engagement programs built around RCS agents. These agents offer verified, interactive, app-like experiences directly within the native messaging app—without the need for downloads or custom app development.

Garofola also highlights how Vibes is lowering the barrier for adoption, offering no-code and low-code platforms that allow enterprises and even small businesses—like Chicago’s Beacon Donuts—to quickly deploy interactive RCS agents. The implications are significant for channel partners and resellers, who now have a scalable, low-overhead way to bring next-generation messaging solutions to underserved SMBs and vertical markets.

From fraud alerts and airline rebookings to small-town school communications and donut shop ordering, RCS is proving to be a highly flexible tool that could reshape how we think about mobile engagement.

Listen to the full conversation to discover how RCS may be the tipping point for the next generation of business communication—and why enterprises should get started now.

Learn more: https://www.vibes.com

  continue reading

51 episodes

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iconShare
 
Manage episode 481438577 series 2674324
Content provided by Telecom Reseller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Telecom Reseller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“RCS is not just another messaging channel—it’s the next great application platform.” — Brian Garofola, CTO, Vibes

In Part 1 of a special two-part series with Doug Green of Technology Reseller News, Vibes CTO Brian Garofola lays out a compelling vision for the future of messaging, where Rich Communication Services (RCS) redefines how businesses interact with customers. Far from being a simple upgrade to SMS, RCS combines the reach of traditional messaging with the interactivity of apps, unlocking what Garofola describes as a new “frontier” for brands and service providers.

With Apple set to support RCS and major U.S. carriers expanding their networks, Vibes has positioned itself as a tier-one aggregator, enabling brands like Chipotle, Ralph Lauren, and Kohl’s to prepare customer engagement programs built around RCS agents. These agents offer verified, interactive, app-like experiences directly within the native messaging app—without the need for downloads or custom app development.

Garofola also highlights how Vibes is lowering the barrier for adoption, offering no-code and low-code platforms that allow enterprises and even small businesses—like Chicago’s Beacon Donuts—to quickly deploy interactive RCS agents. The implications are significant for channel partners and resellers, who now have a scalable, low-overhead way to bring next-generation messaging solutions to underserved SMBs and vertical markets.

From fraud alerts and airline rebookings to small-town school communications and donut shop ordering, RCS is proving to be a highly flexible tool that could reshape how we think about mobile engagement.

Listen to the full conversation to discover how RCS may be the tipping point for the next generation of business communication—and why enterprises should get started now.

Learn more: https://www.vibes.com

  continue reading

51 episodes

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