Blue Tree Technology On AI, Cybersecurity, And The Power Of Doing The Basics Right, Podcast Telecom Reseller / Technology Reseller News podcast

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Blue Tree Technology on AI, Cybersecurity, and the Power of Doing the Basics Right, Podcast

3d ago

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Matt Horning shares the frontline MSP perspective from GTIA ChannelCon

“AI is the new shiny object—but if you’re not doing the basics, it becomes a threat vector, not a solution.” — Matt Horning, CEO, Blue Tree Technology

At GTIA ChannelCon 2025, Doug Green, Publisher of Technology Reseller News, sat down with Matt Horning, CEO of Kansas City-based MSP Blue Tree Technology, to capture the real-world experience of a managed service provider navigating AI hype, cybersecurity challenges, and industry fundamentals.

Horning, whose firm serves clients across six states, shared that while Blue Tree is actively exploring AI for clients, the technology still feels like a beta product. “We’re being pulled into AI,” Horning said. “Clients are asking for it, and we want to provide value—but it has to be aligned with our standards of excellence. No vaporware.”

While AI dominated many sessions at ChannelCon, Horning pointed to the renewed emphasis on foundational practices—like patching, firewalling, and compliance—as the most valuable insight. “If you don’t have the basics right, AI just adds risk.”

Blue Tree Technology is known for its high standards and measured approach to emerging tech. At events like ChannelCon, Horning finds value not just in the content, but in the community of like-minded MSPs who are solving real-world problems—not just chasing the latest trend.

To learn more, visit BlueTreeTechnology.com.

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