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There's Profit In Niche. A Lot Of It. Ask Dirty Sue.

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Manage episode 520083226 series 2877882
Content provided by Taste Radio and BevNET Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Taste Radio and BevNET Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if the biggest opportunity in your industry is something no one else recognizes?

In this episode, Eric Tecosky, the founder of pioneering cocktail ingredient brand Dirty Sue, unpacks how a simple gap behind the bar became a first-to-market product, a profitable niche, and a lesson in disciplined focus.

From navigating skeptical buyers to scaling a single SKU for 20 years, ET breaks down the strategy, timing, and execution behind building a sustainable, category-creating brand.

Show notes:

0:25: Eric "ET" Tecosky, Founder & CEO, Dirty Sue – ET talks about the origin of his Instagram handle before he reveals how the idea for Dirty Sue emerged from a bartending pain point: running out of olive brine during a rush. He explains his vision for a brand of premium olive brine but was stymied early on because bars still operated in a pre-premium cocktail era. He shares his path to grassroots sampling and convincing bartenders and managers of the operational efficiencies of a bottled product. ET discusses Dirty Sue's gradual expansion across the West Coast and how he tapped into a growing home-cocktail market. He emphasizes a disciplined focus strategy and notes that he has taken only one round of investment at the company's founding.

Brands in this episode: Dirty Sue, Jack Daniel's

  continue reading

814 episodes

Artwork
iconShare
 
Manage episode 520083226 series 2877882
Content provided by Taste Radio and BevNET Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Taste Radio and BevNET Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if the biggest opportunity in your industry is something no one else recognizes?

In this episode, Eric Tecosky, the founder of pioneering cocktail ingredient brand Dirty Sue, unpacks how a simple gap behind the bar became a first-to-market product, a profitable niche, and a lesson in disciplined focus.

From navigating skeptical buyers to scaling a single SKU for 20 years, ET breaks down the strategy, timing, and execution behind building a sustainable, category-creating brand.

Show notes:

0:25: Eric "ET" Tecosky, Founder & CEO, Dirty Sue – ET talks about the origin of his Instagram handle before he reveals how the idea for Dirty Sue emerged from a bartending pain point: running out of olive brine during a rush. He explains his vision for a brand of premium olive brine but was stymied early on because bars still operated in a pre-premium cocktail era. He shares his path to grassroots sampling and convincing bartenders and managers of the operational efficiencies of a bottled product. ET discusses Dirty Sue's gradual expansion across the West Coast and how he tapped into a growing home-cocktail market. He emphasizes a disciplined focus strategy and notes that he has taken only one round of investment at the company's founding.

Brands in this episode: Dirty Sue, Jack Daniel's

  continue reading

814 episodes

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