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The Future of Foam: Compostable Materials That Perform with John Felts
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Welcome to the Sustainable Design Lab podcast by Veritiv. Hosted by Chris Bradley and Brodie Vander Dussen, this show is your go-to resource for cutting-edge insights into the world of sustainable packaging. Join us as we reimagine packaging innovation and turn every decision into a powerful act of sustainability.
In this episode, John Felts, CEO and Co-founder of Cruz Foam, unpacks what it takes to make compostables like Cruz Foam perform in the real world, how brands are responding to these accelerating foam bands and EPR, and learn some lessons that Cruz Foam has learned from scaling at speed.
What You’ll Learn:
- How Cruz Foam evolved from surfboard materials to scalable packaging solutions
- Why starch-based materials offer superior performance and cost-effectiveness compared to pure chitin
- The key factors driving foam alternatives adoption amid increasing EPR legislation and material bans
- How to evaluate compostable versus recyclable solutions for different applications and supply chains
- The critical performance metrics for cold chain applications and how bio-based materials compare to EPS
- How to assess the total cost of ownership when transitioning from traditional to sustainable foam materials
John Felts is the CEO and Co-founder of Cruz Foam, a pioneering company in sustainable packaging solutions. With a background in chemical engineering and materials science from UC Santa Barbara and the University of Washington, John and the Cruz Foam team have led the development of patented protective packaging solutions made from natural materials like chitin and starch. His innovative work has transformed Cruz Foam from a surfboard material concept into a scalable, high-performance, sustainable alternative to traditional petroleum-based foams. Under his leadership, Cruz Foam has created compostable packaging solutions that work with existing supply chains while providing comparable performance to traditional EPS in areas like cold chain and protective packaging.
The information presented in this episode is for general informational and educational purposes only and does not constitute legal advice.
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