In this episode, Blast’s Colin Gifford speaks with Heather Smith of HSC about Planet Croxley—the sustainability initiative bringing ESG to life at Croxley Park. Together, they explore how design and communication can make complex sustainability work visible, meaningful, and commercially valuable.

Heather shares the challenges landlords face in proving the ROI of ESG initiatives, especially across existing building stock, and how Planet Croxley united dozens of disconnected projects under one cohesive, human-centred brand. From biodiversity and community engagement to data reporting and tenant collaboration, the initiative shows how clarity of design can drive real behavioural change.

Key topics covered:

• Making ESG a commercial asset, not a cost
• Turning scattered sustainability actions into one coherent ecosystem
• The role of authenticity in building trust and engagement
• Balancing seriousness with playfulness in sustainability branding
• The power of communication and collaboration between landlords, tenants, and local stakeholders

A compelling look at how thoughtful design can help property owners turn sustainability ambition into everyday action.

Looking for fresh ways to make your sustainability message stand out?

Download BLAST’s free guide, 5 Ways to Unearth Big Ideas for Successful Sustainability Campaigns, at bright-ideas.blast.co.uk — it’s full of practical ways to develop ideas that are original, on-brand, and effective.

If you’re ready to take the next step, book a call with our team to discuss your project: https://calendly.com/blastdesignlondon/intro-video-call-1.