In this episode, we sit down with Harriet Vocking, founder of For.Tomorrow and a veteran of 14 years in sustainable fashion and communications. Harriet shares her unconventional path into PR, her early encounters with sustainability in the 90s, and the highs and lows of building (and rebuilding) a purpose-driven agency.

She reflects on her years at Eco-Age, working alongside Livia Firth, travelling to supply chains across the world, and using the red carpet as a storytelling platform for sustainable fashion. Harriet also opens up about the shock closure of Eco-Age and how it spurred her to launch For.Tomorrow with a renewed focus on people, positivity, and creative, credible communications.

From redefining sustainability storytelling to tackling the industry’s systemic failures, Harriet brings humour, honesty and razor-sharp insight into what needs to change — and how creative industries can help drive that change.

Key topics covered:

• Harriet’s career journey into sustainability and PR
• The rise of Eco-Age and the Green Carpet Challenge
• Surviving crisis and rebuilding through For.Tomorrow
• Why sustainability communications must be creative, credible and human
• Challenges facing the fashion industry and why progress is slow
• Collaboration, networks and the power of bringing people together
• Innovation stalling in fashion and how to change it
• The future of Threads of Change
• Harriet’s dream influencer partnership (hint: Stacey Solomon)

Looking for fresh ways to make your sustainability message stand out?

Download Blast’s free guide, 5 Ways to Unearth Big Ideas for Successful Sustainability Campaigns, at bright-ideas.blast.co.uk — it’s full of practical ways to develop ideas that are original, on-brand, and effective.

If you’re ready to take the next step, book a call with our team to discuss your project: https://calendly.com/blastdesignlondon/intro-video-call-clone.