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You're Not "Just a Technician": How to Educate Customers and Create Value
Manage episode 475165974 series 3443298
In this episode of the Successful Life Podcast, host Corey Berrier addresses common misconceptions technicians have about sales, emphasizing that technicians can also be effective salespeople. Corey highlights the importance of ethical sales and customer education, delivering value-driven suggestions without appearing pushy. He offers practical advice on how to build trust and establish rapport with customers, overcome objections, and handle common challenges in sales situations. Through real-world examples, Corey demonstrates that good service alone isn't enough; technicians must adopt a sales mindset on every service call to truly help customers and succeed in their careers.
00:00 Introduction to the Podcast
00:12 Technicians and Sales: A Common Misconception
03:11 The Role of Ethical Sales
04:53 Educating Customers: The Key to Sales
07:05 Overcoming Common Sales Objections
09:03 Building Trust and Providing Value
12:19 The Importance of Role-Playing
15:49 Guiding Customers to Make Decisions
19:26 The Power of Transparency and Trust
31:32 Conclusion and Final Thoughts
https://coreyberrier.gumroad.com/
https://www.audible.com/pd/9-Simple-Steps-to-Sell-More-ht-Audiobook/B0D4SJYD4Q?source_code=ASSORAP0511160006&share_location=library_overflow
https://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1
https://www.linkedin.com/in/coreysalescoach/
Chapters
1. Introduction: Technicians and Sales Misconceptions (00:00:00)
2. "I'm Not a Salesperson" Myth Busted (00:03:20)
3. Sales Is About Service, Not Pressure (00:05:36)
4. Educating vs Selling To Customers (00:08:34)
5. Addressing Money Conversations Effectively (00:13:28)
6. Offering Options builds Trust (00:19:56)
7. Trusted Advisor vs "Just Doing My Job" (00:26:39)
8. Closing Thoughts and Encouragement (00:34:32)
337 episodes
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