Go offline with the Player FM app!
Going Global with Mike Morroni — LATAM, UAE, Tariffs, Nearshoring & How to Expand
Manage episode 519051200 series 2445288
Grab your cafecito ☕️—today we’re talking global expansion with Mike from H&Co, who leads their Global Expansion team. From when it makes sense to go international to how tariffs and nearshoring are reshaping strategy, Mike breaks down the real-world playbook for entering LATAM (Mexico, Brazil, Colombia, Chile), UAE/Saudi, Europe, Canada, and more. We also get into culture, careers, and some elite sports-travel stories (World Cup, Wimbledon, El Clásico).
What you’ll learn
How to know if your company is ready to expand (it’s about opportunity, not just revenue)
Tariffs & counter-tariffs made simple—and why nearshoring to Mexico/Colombia is booming
Entity setup, tax/accounting/HR/payroll, ERP considerations, and compliance (end-to-end roadmap)
Picking your first country: market demand, treaties, ops complexity, and cost
Culture & execution: why great products still fail without local adaptation
Career path into international business (skills that actually matter)
Chapters
0:00 Intro & why H&Co partners with Cafecito y Croquetas
1:15 Mike’s path: Spain → London → Miami & 100+ countries
4:00 Why companies expand globally (demand, costs, M&A)
6:45 Are you “big enough” to go international?
8:10 What H&Co handles: entity, tax, HR/payroll, compliance, ERPs
10:30 Picking markets: Mexico, Brazil, Colombia, Chile, UAE, Saudi, EU, Canada
13:55 Tariffs explained & the rise of nearshoring
18:20 Realities vs. politics: how smart operators adapt
21:10 Culture, timelines, and choosing the right structure
24:40 Testing demand with digital marketing before you land
27:30 Living/working in Spain, UK, Switzerland—business culture lessons
31:20 Sports stories: World Cup semis/final, El Clásico, rugby/cricket
35:40 Career advice for breaking into global expansion
37:00 Wrap
Who this episode is for
Founders, COOs, CFOs, and marketers exploring international growth, cost optimization, and compliance-ready market entry.
Connect
Guest: Mike — H&Co (Global Expansion)
Host: Stay Tranquilo Network | Cafecito y Croquetas
#globalexpansion #career #businesspodcast #morningbrew #business #businesssuccess #miami #globalbusiness #latam #tarrifs #nearshoring #uae #growth
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
130 episodes
Manage episode 519051200 series 2445288
Grab your cafecito ☕️—today we’re talking global expansion with Mike from H&Co, who leads their Global Expansion team. From when it makes sense to go international to how tariffs and nearshoring are reshaping strategy, Mike breaks down the real-world playbook for entering LATAM (Mexico, Brazil, Colombia, Chile), UAE/Saudi, Europe, Canada, and more. We also get into culture, careers, and some elite sports-travel stories (World Cup, Wimbledon, El Clásico).
What you’ll learn
How to know if your company is ready to expand (it’s about opportunity, not just revenue)
Tariffs & counter-tariffs made simple—and why nearshoring to Mexico/Colombia is booming
Entity setup, tax/accounting/HR/payroll, ERP considerations, and compliance (end-to-end roadmap)
Picking your first country: market demand, treaties, ops complexity, and cost
Culture & execution: why great products still fail without local adaptation
Career path into international business (skills that actually matter)
Chapters
0:00 Intro & why H&Co partners with Cafecito y Croquetas
1:15 Mike’s path: Spain → London → Miami & 100+ countries
4:00 Why companies expand globally (demand, costs, M&A)
6:45 Are you “big enough” to go international?
8:10 What H&Co handles: entity, tax, HR/payroll, compliance, ERPs
10:30 Picking markets: Mexico, Brazil, Colombia, Chile, UAE, Saudi, EU, Canada
13:55 Tariffs explained & the rise of nearshoring
18:20 Realities vs. politics: how smart operators adapt
21:10 Culture, timelines, and choosing the right structure
24:40 Testing demand with digital marketing before you land
27:30 Living/working in Spain, UK, Switzerland—business culture lessons
31:20 Sports stories: World Cup semis/final, El Clásico, rugby/cricket
35:40 Career advice for breaking into global expansion
37:00 Wrap
Who this episode is for
Founders, COOs, CFOs, and marketers exploring international growth, cost optimization, and compliance-ready market entry.
Connect
Guest: Mike — H&Co (Global Expansion)
Host: Stay Tranquilo Network | Cafecito y Croquetas
#globalexpansion #career #businesspodcast #morningbrew #business #businesssuccess #miami #globalbusiness #latam #tarrifs #nearshoring #uae #growth
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
130 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.