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Going Global with Mike Morroni — LATAM, UAE, Tariffs, Nearshoring & How to Expand

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Manage episode 519051200 series 2445288
Content provided by Stay Tranquilo Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stay Tranquilo Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Grab your cafecito ☕️—today we’re talking global expansion with Mike from H&Co, who leads their Global Expansion team. From when it makes sense to go international to how tariffs and nearshoring are reshaping strategy, Mike breaks down the real-world playbook for entering LATAM (Mexico, Brazil, Colombia, Chile), UAE/Saudi, Europe, Canada, and more. We also get into culture, careers, and some elite sports-travel stories (World Cup, Wimbledon, El Clásico).

What you’ll learn

How to know if your company is ready to expand (it’s about opportunity, not just revenue)

Tariffs & counter-tariffs made simple—and why nearshoring to Mexico/Colombia is booming

Entity setup, tax/accounting/HR/payroll, ERP considerations, and compliance (end-to-end roadmap)

Picking your first country: market demand, treaties, ops complexity, and cost

Culture & execution: why great products still fail without local adaptation

Career path into international business (skills that actually matter)

Chapters
0:00 Intro & why H&Co partners with Cafecito y Croquetas
1:15 Mike’s path: Spain → London → Miami & 100+ countries
4:00 Why companies expand globally (demand, costs, M&A)
6:45 Are you “big enough” to go international?
8:10 What H&Co handles: entity, tax, HR/payroll, compliance, ERPs
10:30 Picking markets: Mexico, Brazil, Colombia, Chile, UAE, Saudi, EU, Canada
13:55 Tariffs explained & the rise of nearshoring
18:20 Realities vs. politics: how smart operators adapt
21:10 Culture, timelines, and choosing the right structure
24:40 Testing demand with digital marketing before you land
27:30 Living/working in Spain, UK, Switzerland—business culture lessons
31:20 Sports stories: World Cup semis/final, El Clásico, rugby/cricket
35:40 Career advice for breaking into global expansion
37:00 Wrap

Who this episode is for
Founders, COOs, CFOs, and marketers exploring international growth, cost optimization, and compliance-ready market entry.

Connect
Guest: Mike — H&Co (Global Expansion)
Host: Stay Tranquilo Network | Cafecito y Croquetas

#globalexpansion #career #businesspodcast #morningbrew #business #businesssuccess #miami #globalbusiness #latam #tarrifs #nearshoring #uae #growth


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

130 episodes

Artwork
iconShare
 
Manage episode 519051200 series 2445288
Content provided by Stay Tranquilo Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stay Tranquilo Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Grab your cafecito ☕️—today we’re talking global expansion with Mike from H&Co, who leads their Global Expansion team. From when it makes sense to go international to how tariffs and nearshoring are reshaping strategy, Mike breaks down the real-world playbook for entering LATAM (Mexico, Brazil, Colombia, Chile), UAE/Saudi, Europe, Canada, and more. We also get into culture, careers, and some elite sports-travel stories (World Cup, Wimbledon, El Clásico).

What you’ll learn

How to know if your company is ready to expand (it’s about opportunity, not just revenue)

Tariffs & counter-tariffs made simple—and why nearshoring to Mexico/Colombia is booming

Entity setup, tax/accounting/HR/payroll, ERP considerations, and compliance (end-to-end roadmap)

Picking your first country: market demand, treaties, ops complexity, and cost

Culture & execution: why great products still fail without local adaptation

Career path into international business (skills that actually matter)

Chapters
0:00 Intro & why H&Co partners with Cafecito y Croquetas
1:15 Mike’s path: Spain → London → Miami & 100+ countries
4:00 Why companies expand globally (demand, costs, M&A)
6:45 Are you “big enough” to go international?
8:10 What H&Co handles: entity, tax, HR/payroll, compliance, ERPs
10:30 Picking markets: Mexico, Brazil, Colombia, Chile, UAE, Saudi, EU, Canada
13:55 Tariffs explained & the rise of nearshoring
18:20 Realities vs. politics: how smart operators adapt
21:10 Culture, timelines, and choosing the right structure
24:40 Testing demand with digital marketing before you land
27:30 Living/working in Spain, UK, Switzerland—business culture lessons
31:20 Sports stories: World Cup semis/final, El Clásico, rugby/cricket
35:40 Career advice for breaking into global expansion
37:00 Wrap

Who this episode is for
Founders, COOs, CFOs, and marketers exploring international growth, cost optimization, and compliance-ready market entry.

Connect
Guest: Mike — H&Co (Global Expansion)
Host: Stay Tranquilo Network | Cafecito y Croquetas

#globalexpansion #career #businesspodcast #morningbrew #business #businesssuccess #miami #globalbusiness #latam #tarrifs #nearshoring #uae #growth


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

130 episodes

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