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Integrating CTV into your paid media strategy | August B2B Roundtable

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Manage episode 501173457 series 3436359
Content provided by Refine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Refine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Evan Hughes hosts Matt Sciannella, Aaron Weekes, and Kyle Taylor to discuss how to integrate Connected TV (CTV) into paid media strategies, particularly for B2B companies.

With digital landscapes evolving, the conversation emphasizes the importance of leveraging CTV's unique opportunities for audience reach and targeted awareness. The experts provide a detailed discussion on how CTV not only complements traditional digital efforts but also stands out with its TV dominance, capturing audiences more effectively through non-skippable ads.

Throughout the session, the guests dig into the practical aspects of launching a successful CTV campaign. They address the initial budget allocation, common challenges in creative production, and measurement techniques that align with long-term brand objectives. As discussions progress, they highlight the unique advantages CTV offers compared to traditional online advertising, particularly through LinkedIn's platform, citing notable cost efficiencies and advanced targeting capabilities. This conversation serves as a comprehensive guide for marketers aiming to harness CTV's potential in enhancing brand visibility and driving engagement within their target market segments.

Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #ads #paidads #googleads #paidsearch #paidsocial #ctv #connectedtv

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Connect with the guests:

Matt SciannellaAaron WeekesKyle Taylor

Connect with the hosts:

Evan Hughes

  continue reading

245 episodes

Artwork
iconShare
 
Manage episode 501173457 series 3436359
Content provided by Refine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Refine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Evan Hughes hosts Matt Sciannella, Aaron Weekes, and Kyle Taylor to discuss how to integrate Connected TV (CTV) into paid media strategies, particularly for B2B companies.

With digital landscapes evolving, the conversation emphasizes the importance of leveraging CTV's unique opportunities for audience reach and targeted awareness. The experts provide a detailed discussion on how CTV not only complements traditional digital efforts but also stands out with its TV dominance, capturing audiences more effectively through non-skippable ads.

Throughout the session, the guests dig into the practical aspects of launching a successful CTV campaign. They address the initial budget allocation, common challenges in creative production, and measurement techniques that align with long-term brand objectives. As discussions progress, they highlight the unique advantages CTV offers compared to traditional online advertising, particularly through LinkedIn's platform, citing notable cost efficiencies and advanced targeting capabilities. This conversation serves as a comprehensive guide for marketers aiming to harness CTV's potential in enhancing brand visibility and driving engagement within their target market segments.

Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #ads #paidads #googleads #paidsearch #paidsocial #ctv #connectedtv

______

Subscribe to Stacking Growth on Spotify and YouTube

Learn More About Refine Labs

Sign Up For Our Newsletter

Connect with the guests:

Matt SciannellaAaron WeekesKyle Taylor

Connect with the hosts:

Evan Hughes

  continue reading

245 episodes

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