Best Refine Labs Podcasts (2025)

1
The Importance of Brand in B2B Marketing | Refine Labs + Wynter 53:31

9d ago53:31

53:31

Megan Bowen and Matt Sciannella from Refine Labs, team up with Wynter’s Peep Laja to discuss the importance of brand in B2B Marketing. They explore the nuances of brand visibility, drawing on their extensive experiences to highlight how foundational brand awareness has become in competitive markets. Exploring the intricate balance between brand and…

1
Dwarkesh Patel: AI Continuous Improvement, Intelligence Explosion, Memory, Frontier Lab Competition 1:11:30

1d ago1:11:30

1:11:30

Dwarkesh Patel is the host of the Dwarkesh Podcast. He joins Big Technology Podcast to discuss the frontiers of AI research, sharing why his timeline for AGI is a bit longer than the most enthusiastic researchers. Tune in for a candid discussion of the limitations of current methods, why continuous AI improvement might help the technology reach AGI…

1
Why Paid Media is Killing Your GTM Efficiency | Megan Bowen on GTM Live 59:55

2d ago59:55

59:55

From GTM Live: This week on GTM Live, Carolyn sits down with Megan Bowen, CEO of Refine Labs, to unpack why so many B2B companies are pouring budget into paid media, and still missing revenue targets. They break down what’s really going wrong: not too much paid media, but too much spend on a strategy that doesn’t convert. Pipeline is down. Revenue …

1
Ditch “Who Sourced the Deal”: 5 Data-Driven KPIs to Measure GTM Success 28:31

3d ago28:31

28:31

This week on GTM Live, Carolyn unpacks one of the most deeply ingrained—but damaging—habits in B2B go-to-market: measuring success based on which department sourced the deal. While many marketing leaders know this approach doesn’t reflect reality, changing it is hard, especially in legacy orgs with outdated attribution models, internal inertia, and…

1
Sam Altman’s Gentle Singularity, Zuck’s AI Power Play, Burning Of The Waymos 1:00:51

6d ago1:00:51

1:00:51

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover: 1) Sam Altman's 'Gentle Singularity' essay 2) Is Altman overhyping the technology's current capabilities 3) Why the next few years may see crazy AI development 4) The case for and against humanoid robots 5) OpenAI's o3 pro model and the value of tool use 6)…

1
The Employee-Powered Content Machine Driving 40% Of New Business with Gabe Lullo 26:57

7d ago26:57

26:57

Gabe Lullo on LinkedIn Alleyoop on LinkedIn Alleyoop Website Do Hard Things Podcast on LinkedIn Do Hard Things Podcast on YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark …

1
What Apple's Failures Say About AI's Limitations — With M.G. Siegler 56:44

8d ago56:44

56:44

M.G. Siegler is the author of Spyglass. He joins Big Technology to discuss Apple’s subdued WWDC and whether it signals deeper trouble with AI's capabilities. Tune in to hear a breakdown of Apple’s “UI over AI” approach, whether the company can pull off the Apple Intelligence vision at all, and if Liquid Glass is a redesign destined to fail. We also…

1
WWDC Dispatch: Apple Refines in a Reinvention Era 12:14

10d ago12:14

12:14

Alex Kantrowitz joins live from WWDC, where Apple just announced a number of new design changes including a completely updated operating system with 'Liquid Glass' styling. But in an era of reinvention, where AI is at the center of the technology's evolution, Apple introduced a number of refinements. This short, solo episode looks at Apple's strate…

1
Apple’s AI 'Gap Year' at WWDC?, Elon Vs. Trump Goes Nuclear, NYTimes’ OpenAI Attack 1:01:33

13d ago1:01:33

1:01:33

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover: 1) What's coming at Apple's WWDC developer conference 2) Apple may be taking an AI gap year 3) Apple's Upcoming AI bets 4) Airpods enhancements 5) Apple's new operating system 6) Why Apple should buy Perplexity 7) Is Perplexity positioning itself for a sale…

1
How to Get Real ROI from Paid Media (with Megan Bowen) 58:41

13d ago58:41

58:41

This week on GTM Live, Carolyn sits down with Megan Bowen, CEO of Refine Labs, to unpack why so many B2B companies are pouring budget into paid media, and still missing revenue targets. They break down what’s really going wrong: not too much paid media, but too much spend on a strategy that doesn’t convert. Pipeline is down. Revenue is down. And ye…

1
Anthony Scaramucci: Elon Musk’s Trump Exit, Tim Cook’s Tariff Problem 1:04:06

15d ago1:04:06

1:04:06

Anthony Scaramucci is the founder and managing partner at SkyBridge Capital, and host of The Rest Is Politics US. Scaramucci joins Big Technology Podcast to talk about his brief experience as Trump's communication director, what derailed Elon Musk’s White House stint, the problems with Trump’s 'Big Beautiful Bill,' the state of the trade war, Tim C…

1
Sales v Marketing: Stop Fighting for Credit | Jason Theroux 27:28

16d ago27:28

27:28

Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #measurement #metrics #sales #marketingalignment Jason Theroux is on today to hammer home the crucial message to sales and marketing teams across the world: stop fighting for credit and start working together to support your organization holilstically. The …

1
Mass AI-Driven Unemployment, NVIDIA Surges, CEOs' AI Avatars Unleashed 51:53

20d ago51:53

51:53

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover: 1) Anthropic CEO Dario Amodei's prophesy that 50% of entry level work will disappear 2) Hype or true: Is mass AI-driven unemployment just marketing? 3) How Amodei's prediction could come true 4) How work might shift even before job loss, as in the case of A…

1
how to measure marketing outside of pipeline | newsletter companion 30 May 2025 7:56

20d ago7:56

7:56

#marketingtips #brand #demand #expand #marketing #b2bgrowth Welcome to a weekly check-in where I (⁠⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we dive back into Brand, Demand, Expand!Pipeline sho…

1
MUST LISTEN: The 9 Biggest GTM Dysfunctions in B2B SaaS 53:09

21d ago53:09

53:09

This week on GTM Live, Carolyn and Trevor unpack the 9 go-to-market dysfunctions quietly derailing growth at even the most ambitious B2B companies. They dig into why so many teams, despite big budgets, headcount, and tools, are still struggling to drive efficient growth. Spoiler: it’s not the people. It’s the system. You’ll hear why fragmented data…

1
How Nick Huber Built a Multi-Million Dollar Empire with Social Media and "Boring Businesses" 24:00

21d ago24:00

24:00

Nick Huber's Personal Profiles: Nick Huber on LinkedIn Nick Huber on X (formerly Twitter) Nick Huber on Instagram Nick Huber on TikTok Nick Huber's Personal Website Nick Huber's Books & Podcasts: "The Sweaty Startup" by Nick Huber (US Amazon) "The Sweaty Startup" by Nick Huber (UK Amazon) The Nick Huber Show (Apple Podcasts) The Sweaty Startup (App…

1
She Wants AI To Help You Thrive, Not Just Keep You Company — Y-Lan Boureau 1:04:05

22d ago1:04:05

1:04:05

Y-Lan Boureau is the founder & CEO of ThrivePal, an OpenAI-funded AI startup, and a former Meta AI researcher. Boureau joins Big Technology Podcast to discuss why the next frontier for AI should be science‑backed coaching that nudges us toward healthier habits and deeper real‑world relationships. Tune in to hear how large‑language models can push u…

1
Paid Social Playbook: LinkedIn Ads 55:52

23d ago55:52

55:52

Evan Hughes and Ciara Hopkins host Libby Schell to discuss the 2025 playbook for Paid Social and LinkedIn ads. They explore the robust targeting capabilities of LinkedIn, revealing how businesses can harness this platform to maximize brand awareness and demand generation, but also advise against common missteps when approaching this expensive platf…

1
OpenAI's Jony Ive Moment, Anthropic's Big New Model, Google Enters 'AI Mode' 50:58

27d ago50:58

50:58

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover: 1) Alex's unexpected Sergey Brin interview 2) Jony Ive sells his IO device company to OpenAI 3) What this device could be 4) Is Jony + Sam bad for Apple? 5) Could this device work? 6) What the move to ambient assistants could signal for tech 7) Anthropic's …

1
Find Your Community | 22 May Newsletter Companion 5:32

27d ago5:32

5:32

#marketingtips #brand #demand #expand #marketing #b2b Welcome to a weekly check-in where I (⁠⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we dive into Community and In Person Connection!…

1
The Ugly Truth About Pipeline (Real Talk for GTM Teams Running on Broken Systems) 43:11

28d ago43:11

43:11

This week on GTM Live, Carolyn sits down with Nick Flamini, host of the Sales Architecture Podcast, to explore the real reasons most go-to-market teams are still struggling—despite all the headcount, tools, and budget. They dig into the myth of “more BDRs = more pipeline,” and why most organizations are missing the data, architecture, and cross-fun…

1
Google DeepMind CEO Demis Hassabis + Google Co-Founder Sergey Brin: Scaling AI, AGI Timeline, Simulation Theory 30:47

29d ago30:47

30:47

Demis Hassabis is the CEO of Google DeepMind. Sergey Brin is the co-founder of Google. The two leading tech executives join Alex Kantrowitz for a live interview at Google's IO developer conference to discuss the frontiers of AI research. Tune in to hear their perspective on whether scaling is tapped out, how reasoning techniques have performed, wha…

1
Google DeepMind CTO: Advancing AI Frontier, New Reasoning Methods, Video Generation’s Potential 29:51

1M ago29:51

29:51

Koray Kavukcuoglu is the Chief Technology Officer of Google DeepMind. Kavukcuoglu joins Big Technology to discuss how his team is pushing the frontier of AI research inside Google as the company's Google IO developer event gets underway. Tune in to hear Kavukcuoglu break down the value of brute scale versus novel techniques and how the new inferenc…

1
Implementing Modern Marketing Success Metrics | Judy Sheriff 40:43

1M ago40:43

40:43

Refine Labs’ General Manager Judy Sheriff is on today to walk through how and why you should implement Refine Labs’ modern, tangible success metrics for your marketing team. Judy Sheriff shares her career story, starting with her entry into marketing in 2010, highlighting experiences with companies relying heavily on traditional metrics such as MQL…

1
Is ChatGPT The Last Website?, Grok’s System Prompt, Meta’s llama Fiasco 54:47

1M ago54:47

54:47

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover: 1) ChatGPT ranks No. 5 among all websites worldwide 2) ChatGPT is the only website among the top ranked by SimilarWeb that is growing 3) How do chatbots get information if they replace the web? 4) Grok's 'white genocide' messaging campaign 5) What's in a sy…

1
Brand! Demand! Expand! | 16 May Video Newsletter 7:47

1M ago7:47

7:47

#marketingtips #brand #demand #expand #marketing #b2b Welcome to a weekly check-in where I (⁠⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we dive into Brand, Demand, Expand!…

1
Rob Walling’s 20 Year Master Plan 32:52

1M ago32:52

32:52

Rob Walling's LinkedIn Rob Walling on X (formerly Twitter) Rob Walling's Personal Website/Blog TinySeed’s LinkedIn TinySeed’s Website MicroConf’s LinkedIn MicroConf’s Website Startup for the Rest of Us podcast Rob Walling's book, The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital Rob Walling’s other books Confessions of …

1
AI’s Drawbacks: Environmental Damage, Bad Benchmarks, Outsourcing Thinking — With Emily M. Bender and Alex Hanna 1:01:55

1M ago1:01:55

1:01:55

Emily  Bender is a computational linguistics professor at the University of Washington. Alex Hanna is the Director of Research at the Distributed AI Research Institute. Bender and Hanna join Big Technology to discuss what their new book, “The AI‑Con," which they describe as the layered ways today’s language‑model boom obscures environmental costs, …

1
168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts With Bec Henrich, Traction Complete 27:26

1M ago27:26

27:26

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …

1
Why Most B2B Brands Are Stuck—and How to Break Through | Megan Bowen on LevelUp Business 27:01

1M ago27:01

27:01

From LevelUp Business: Megan Bowen, CEO of Refine Labs, joins JR Lay to break down how forward-thinking B2B brands can embrace change through adaptability, strategic reflection, and an evolved demand gen model. From redefining brand, demand, and expansion strategies to building internal change management discipline, this conversation offers a path …

1
The Hidden Systems Behind REAL Product-Led Growth (with Wes Bush) 47:27

1M ago47:27

47:27

Most SaaS teams claim they’re “doing PLG,” but very few are doing it well. This week on GTM Live, Carolyn and Trevor sit down with Wes Bush, CEO of ProductLed, to unpack why product-led growth often fails—and what to do about it. They explore why PLG isn’t just a pricing model or trial strategy, but a deep, systems-level shift that most teams under…

1
OpenAI’s New Structure, Apple Replacing Google With AI?, Cheating With ChatGPT 55:00

1M ago55:00

55:00

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover: 1) OpenAI has another new top executive structure 2) What is Sam Altman's role now? 3) Who is Fidji Simo, OpenAI's new CEO of Applications 4) OpenAI abandons total for-profit conversion 5) Microsoft's demands on OpenAI 6) Could Apple replace Google as the d…

1
MAXimize Your Results | 9 May Newsletter Companion 4:38

1M ago4:38

4:38

Last year we launched Maxwell: our "DemandGPT" chatbot in The Vault, but now we're unlocking the gate and letting him loose. Head over to our website, fire off up to 10 questions, and get instant, free access to thousands of pages of expert content in seconds. It’s super simple: ➡️ Go to refinelabs.com ➡️ Look for the blue chat icon in the bottom r…

1
Is AI Scaling Dead? — With Gary Marcus 54:22

1M ago54:22

54:22

Gary Marcus is a cognitive scientist, author, and longtime AI skeptic. Marcus joins Big Technology to discuss whether large‑language‑model scaling is running into a wall. Tune in to hear a frank debate on the limits of “just add GPUs" and what that means for the next wave of AI. We also cover data‑privacy fallout from ad‑driven assistants, open‑sou…

1
Paid Search Playbook - Google Ads in 2025 56:45

1M ago56:45

56:45

Megan Bowen and Evan Hughes host Ciara Hopkins and Dale Harper to discuss the 2025 playbook for Paid Search ads. The discussion starts by centering on the current state of paid search in 2025, focusing on it as an intent channel or demand capture channel. Megan emphasizes the need for B2B companies to adopt an optimal budget allocation strategy tha…

1
The ‘AI-First Company,’ Big Tech Mega Earnings, NVIDIA vs. Anthropic 1:05:30

2M ago1:05:30

1:05:30

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover 1) What an 'AI-First Company' is 2) Aaron Levie's AI-first memo to Box. 3) Luis von Ahn's AI-first memo to Duolingo 4) Tobi Lutke's AI-first memo to Shopify 5) Can non-tech company be AI-first? 6) Apple earnings 7) Apple's federal government issues 8) Micros…

1
Start a Short Form Video Strategy in 3 Steps | 1 May Newsletter Companion 9:55

2M ago9:55

9:55

Welcome to a weekly check-in where I (⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we describe (and show in real time) a 3 step short form video strategy to dip your toes into the content pool!…

1
Exposing the Attribution Lie That’s Costing You Millions 58:41

2M ago58:41

58:41

Everyone’s analyzing win rates, but too few teams are asking the harder question: how did that opportunity even begin? This week on GTM Live, Trevor and Carolyn break down the most overlooked stage in go-to-market: what happens before a lead becomes a lead. They unpack why early-funnel signals (the ones that come before forms, meetings, or MQL scor…

1
LinkedIn Growth Hacks You Need in 2025 with Tom Hunt (UnF*ck My Startup) 39:48

2M ago39:48

39:48

Tom Hunt’s LinkedIn Tom Hunt’s X (Formerly Twitter) Adam Robinson’s LinkedIn Adam Robinson’s X (Formerly Twitter) Pete Crowley’s LinkedIn RB2B on LinkedIn RB2B Newsletter RB2B Website Unfuck My Startup on Apple Podcasts Full episode on YouTube Channel Past Episode: OLD WAY/NEW WAY with Adam Robinson of Retention.com Confessions of a B2B Entrepreneu…

1
Amazon's Head Of Prime on Tariffs, Alexa Plus Rollout, and AI Differentiation — With Jamil Ghani 55:50

2M ago55:50

55:50

Jamil Ghani is Amazon’s Vice President of Prime. Ghani joins Big Technology Podcast to discuss Amazon's position in the ongoing trade war and how Alexa Plus combined with Prime will appeal to its customers. Tune in to hear Ghani debunk the headline about tariff price labels, walk through Alexa Plus’s rollout, and outline why Amazon believes its app…

1
Building an Effective Video First Content Strategy | Erik Jacobson 39:31

2M ago39:31

39:31

Erik Jacobson, CEO of Hatch, joins Evan and Steph to talk about building an effective video first content strategy. As a pioneer in video-first content strategies, Erik shares his insights on the evolving landscape of B2B marketing, emphasizing the importance of adapting to changing consumer behaviors. He brings over a decade worth of actionable st…

1
Paid Social Playbook: LinkedIn Ads | May B2B Roundtable 56:16

2M ago56:16

56:16

Evan Hughes and Ciara Hopkins host Libby Schell to discuss the 2025 playbook for Paid Social and LinkedIn ads. They explore the robust targeting capabilities of LinkedIn, revealing how businesses can harness this platform to maximize brand awareness and demand generation, but also advise against common missteps when approaching this expensive platf…

1
Is Anthropic’s Claude AI Conscious?, Shopping in ChatGPT, Systrom vs. Zuck 1:07:06

2M ago1:07:06

1:07:06

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover 1) Anthropic researcher's assertion that there's a 15% chance Claude is conscious 2) What happens if people believe AI is sentient? 3) Why consciousness and intelligence are different 4) Hey, is this all just marketing? 5) Anthropic CEO Dario Amodei's push f…

1
What Are Your Burning Marketing Questions? | 25 April Newsletter Companion 3:59

2M ago3:59

3:59

Welcome to a weekly check-in where I (⁠⁠⁠Steph Crugnola⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: what are your pressing marketing questions that we can answer, and who do you go to when you need an expert?…

1
167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot) 33:26

2M ago33:26

33:26

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Traditional attribu…

1
Generative AI 101: Tokens, Pre-training, Fine-tuning, Reasoning — With Dylan Patel 42:09

2M ago42:09

42:09

Dylan Patel is the founder and CEO of SemiAnalysis. He joins Big Technology Podcast to explain how generative AI work, explaining the inner workings of tokens, pre-training, fine-tuning, open source, and reasoning. We also cover DeepSeek’s efficiency breakthrough, the race to build colossal AI data centers, and what GPT-5’s hybrid training approach…

1
Inside the GTM Black Hole: Why Marketing Can't Prove Impact 46:19

2M ago46:19

46:19

Everyone’s trying to grow pipeline, but only few companies are measuring the part of GTM that actually creates it. This week on GTM Live, Trevor and Carolyn expose why the early-stage “signals” that actually drive pipeline are the ones most teams ignore. They dig into the real problem: teams aren’t tracking signals across the entire pipeline creati…

1
Growing Into A Demand Gen Role | Steve Voith 44:32

2M ago44:32

44:32

Steve Voith, VP of Revenue Marketing at Kyriba, joins Evan and Steph to talk about his career journey in Demand Generation. Steve discusses his journey from a novice marketer to a seasoned professional, sharing critical insights into the evolution of demand generation and the significant impacts of various learning experiences throughout his profes…

1
Is OpenAI’s o3 Model AGI?, Is AI The New Social Media?, Zuck’s Revealing Testimony 52:49

2M ago52:49

52:49

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover 1) Is OpenAI's o3 model AGI? 2) Maybe it's AGI when you squint 3) Why people are floating the idea that OpenAi is close to AGI 4) Is OpenAI going to declare that GPT-5 is AGI 5) What's in it for companies saying they've achieved AGI first? 6) AI's new memory…

1
Who's Got Your Back? | 17 April Newsletter Companion 3:59

2M ago3:59

3:59

Welcome to a weekly check-in where I (⁠⁠Steph Crugnola⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: What communities are you part of as a marketer that help you connect and get support in this chaos landscape?…

Podcasts Worth a Listen

Refine Labs Podcasts

Podcasts Worth a Listen