Best Refine Labs Podcasts (2025)

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Out with Micromanagement, In with Trust: Tom Hunt’s Blueprint for Transforming Remote Teams (Mindful Management) 37:53

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6h ago37:53

37:53

Tom Hunt on LinkedIn Tom Hunt on X (Formerly Twitter) Fame on LinkedIn Fame Website Shenandoah Chefalo on LinkedIn Shenandoah Chefalo on X (Formerly Twitter) Chefalo Consulting on LinkedIn Chefalo Consulting Website Mindful Management on LinkedIn Mindful Management Website Mindful Management on Apple Podcasts Mindful Management on Spotify Mindful M…

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How to Measure the ROI of Brand Marketing 45:37

2d ago45:37

45:37

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the first part of the second event, digging into Measurement and ROI. Throughout the conversation, Dale systematically demystifies common misconceptions surrounding brand marketing efforts, particularly in the…

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Bootstrapping to £60K MRR with Marc Seitz 24:24

7d ago24:24

24:24

Marc Seitz’s LinkedIn Marc Seitz X (Formerly Twitter) Paperwork’s LinkedIn Paperwork’s X (Formerly Twitter) Papermark’s Website Papermark on GitHub Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Wal…

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How to Build Mindshare in the New SEO Era (With Sam Dunning) 44:46

8d ago44:46

44:46

This week on GTM Live, Carolyn sits down with Sam Dunning, SEO leader and B2B growth expert, to unpack how SEO has dramatically evolved and what top-performing companies must do to adapt. They dive into why traditional SEO—focused on keywords, rankings, and traffic—is now too siloed, and how modern SEO needs to align with revenue, messaging, and th…

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170: Zero-Click Content Isn’t the Enemy of ROI – It's the Future 32:08

8d ago32:08

32:08

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …

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B2B Advertising on Reddit 53:16

9d ago53:16

53:16

Evan Hughes and Ciara Hopkins host Malin Wijenayake to discuss the 2025 playbook for Paid Social on Reddit. This session focuses on the strategic importance of using Reddit ads for B2B marketing. As the digital marketing landscape evolves, they dig into why Reddit, often overlooked in B2B strategies, can be a powerful platform for reaching untapped…

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How To Use AI In Your Business with Alex Heublein of Netsurit 26:21

14d ago26:21

26:21

Alex Heublein’s LinkedIn Netsurit’s LinkedIn Netsurit’s X (Formerly Twitter) Netsurit’s Website Netsurit on YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creati…

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Balancing Brand and Performance Marketing 1:14:54

16d ago1:14:54

1:14:54

Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing Matt Sciannella hosts Dale Harrison in a three part summer event series about the intricacies of Brand and Performance in your full marketing strategy. In this first session, they cover:-The impact of brand and performance i…

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AI In Marketing with Boobesh Ramadurai of LatentView Analytics 21:50

21d ago21:50

21:50

Boobesh Ramadurai’s LinkedIn LatentView Analytics LinkedIn LatentView Analytics Website LatentView Analytics X (Formerly Twitter) LatentView Analytics YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signal…

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169: Why 99% of Wynter’s Marketing Is Brand – Not Performance (w/ Peep Laja) 34:08

22d ago34:08

34:08

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more If you’ve ever had …

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Balancing Budget Between Brand and Performance Marketing 24:32

23d ago24:32

24:32

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the third part of the first episode, covering budget allocation between brand and performance marketing. As Dale shares his expertise, he underscores the importance of understanding how consumer memory interac…

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Designing GTM Like a System with Dave Boyce of Winning by Design 48:00

24d ago48:00

48:00

This week on GTM Live, Carolyn sits down with Dave Boyce, Executive Chair at Winning by Design and longtime SaaS builder, to explore why GTM systems are breaking, and what modern companies must do differently to build for predictable, customer-centered growth. They dive into what Dave calls “the layers of sediment” that have built up over time, e.g…

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Integrating Brand and Performance Marketing 24:58

28d ago24:58

24:58

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the second part of the first episode, covering how brand and performance can work together as well as common mistakes and limitations of each. Dale emphasizes that brand ads should aim at building durable memo…

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How to Build a $1,000,000/yr B2B Agency with Tom Hunt (Breaking B2B - B2B Marketing & Demand Generation Podcast) 12:18

28d ago12:18

12:18

Tom Hunt’s LinkedIn Tom Hunt’s X (Formerly Twitter) Sam Dunning’s LinkedIn Breaking B2B’s LinkedIn Breaking B2B’s Website Breaking B2B on YouTube Breaking B2B Blog Breaking B2B Newsletter Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David H…

1
Brand and Performance: Jobs to be Done 23:21

1M ago23:21

23:21

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the first part of the first episode, covering why brand and performance are both important elements to consider in your overall B2B marketing strategy. They explore why companies must establish a presence in b…

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GTM Masterclass: How to Actually Measure GTM Performance in B2B SaaS 1:05:23

1M ago1:05:23

1:05:23

This week on GTM Live, Carolyn and Trevor walk through a practical, step-by-step breakdown of how companies should be measuring GTM performance—beyond the outdated funnel reports and measurement models that most teams are still relying on. This episode is structured like a mini masterclass: You’ll learn the real stages of the GTM revenue factory, w…

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Mastering Internal AI Strategies with Mehdi Tehranchi 27:57

1M ago27:57

27:57

Mehdi Tehranchi on LinkedIn Mehdi Tehranchi on X (Formerly Twitter) KnowledgeNet.ai LinkedIn KnowledgeNet.ai Website Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creat…

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Paid Social Playbook: Meta / Facebook Ads | June B2B Roundtable 57:02

1M ago57:02

57:02

Megan Bowen, Evan Hughes, and Ciara Hopkins host Jason Theroux to discuss the 2025 playbook for Paid Social and Facebook / Meta ads. This session focuses on utilizing Meta’s platforms for creating brand awareness and improving engagement within the B2B sector. As businesses seek to meet their audiences where they reside online, marketing profession…

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Why Paid Media is Killing Your GTM Efficiency | Megan Bowen on GTM Live 59:55

1M ago59:55

59:55

From GTM Live: This week on GTM Live, Carolyn sits down with Megan Bowen, CEO of Refine Labs, to unpack why so many B2B companies are pouring budget into paid media, and still missing revenue targets. They break down what’s really going wrong: not too much paid media, but too much spend on a strategy that doesn’t convert. Pipeline is down. Revenue …

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Ditch “Who Sourced the Deal”: 5 Data-Driven KPIs to Measure GTM Success 28:31

1M ago28:31

28:31

This week on GTM Live, Carolyn unpacks one of the most deeply ingrained—but damaging—habits in B2B go-to-market: measuring success based on which department sourced the deal. While many marketing leaders know this approach doesn’t reflect reality, changing it is hard, especially in legacy orgs with outdated attribution models, internal inertia, and…

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The Employee-Powered Content Machine Driving 40% Of New Business with Gabe Lullo 26:57

2M ago26:57

26:57

Gabe Lullo on LinkedIn Alleyoop on LinkedIn Alleyoop Website Do Hard Things Podcast on LinkedIn Do Hard Things Podcast on YouTube Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark …

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The Importance of Brand in B2B Marketing | Refine Labs + Wynter 53:31

2M ago53:31

53:31

Megan Bowen and Matt Sciannella from Refine Labs, team up with Wynter’s Peep Laja to discuss the importance of brand in B2B Marketing. They explore the nuances of brand visibility, drawing on their extensive experiences to highlight how foundational brand awareness has become in competitive markets. Exploring the intricate balance between brand and…

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How to Get Real ROI from Paid Media (with Megan Bowen) 58:41

2M ago58:41

58:41

This week on GTM Live, Carolyn sits down with Megan Bowen, CEO of Refine Labs, to unpack why so many B2B companies are pouring budget into paid media, and still missing revenue targets. They break down what’s really going wrong: not too much paid media, but too much spend on a strategy that doesn’t convert. Pipeline is down. Revenue is down. And ye…

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Sales v Marketing: Stop Fighting for Credit | Jason Theroux 27:28

2M ago27:28

27:28

Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #measurement #metrics #sales #marketingalignment Jason Theroux is on today to hammer home the crucial message to sales and marketing teams across the world: stop fighting for credit and start working together to support your organization holilstically. The …

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how to measure marketing outside of pipeline | newsletter companion 30 May 2025 7:56

2M ago7:56

7:56

#marketingtips #brand #demand #expand #marketing #b2bgrowth Welcome to a weekly check-in where I (⁠⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we dive back into Brand, Demand, Expand!Pipeline sho…

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MUST LISTEN: The 9 Biggest GTM Dysfunctions in B2B SaaS 53:09

2M ago53:09

53:09

This week on GTM Live, Carolyn and Trevor unpack the 9 go-to-market dysfunctions quietly derailing growth at even the most ambitious B2B companies. They dig into why so many teams, despite big budgets, headcount, and tools, are still struggling to drive efficient growth. Spoiler: it’s not the people. It’s the system. You’ll hear why fragmented data…

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How Nick Huber Built a Multi-Million Dollar Empire with Social Media and "Boring Businesses" 24:00

2M ago24:00

24:00

Nick Huber's Personal Profiles: Nick Huber on LinkedIn Nick Huber on X (formerly Twitter) Nick Huber on Instagram Nick Huber on TikTok Nick Huber's Personal Website Nick Huber's Books & Podcasts: "The Sweaty Startup" by Nick Huber (US Amazon) "The Sweaty Startup" by Nick Huber (UK Amazon) The Nick Huber Show (Apple Podcasts) The Sweaty Startup (App…

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Paid Social Playbook: LinkedIn Ads 55:52

2M ago55:52

55:52

Evan Hughes and Ciara Hopkins host Libby Schell to discuss the 2025 playbook for Paid Social and LinkedIn ads. They explore the robust targeting capabilities of LinkedIn, revealing how businesses can harness this platform to maximize brand awareness and demand generation, but also advise against common missteps when approaching this expensive platf…

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Find Your Community | 22 May Newsletter Companion 5:32

2M ago5:32

5:32

#marketingtips #brand #demand #expand #marketing #b2b Welcome to a weekly check-in where I (⁠⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we dive into Community and In Person Connection!…

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The Ugly Truth About Pipeline (Real Talk for GTM Teams Running on Broken Systems) 43:11

2M ago43:11

43:11

This week on GTM Live, Carolyn sits down with Nick Flamini, host of the Sales Architecture Podcast, to explore the real reasons most go-to-market teams are still struggling—despite all the headcount, tools, and budget. They dig into the myth of “more BDRs = more pipeline,” and why most organizations are missing the data, architecture, and cross-fun…

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Implementing Modern Marketing Success Metrics | Judy Sheriff 40:43

2M ago40:43

40:43

Refine Labs’ General Manager Judy Sheriff is on today to walk through how and why you should implement Refine Labs’ modern, tangible success metrics for your marketing team. Judy Sheriff shares her career story, starting with her entry into marketing in 2010, highlighting experiences with companies relying heavily on traditional metrics such as MQL…

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Brand! Demand! Expand! | 16 May Video Newsletter 7:47

3M ago7:47

7:47

#marketingtips #brand #demand #expand #marketing #b2b Welcome to a weekly check-in where I (⁠⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we dive into Brand, Demand, Expand!…

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Rob Walling’s 20 Year Master Plan 32:52

3M ago32:52

32:52

Rob Walling's LinkedIn Rob Walling on X (formerly Twitter) Rob Walling's Personal Website/Blog TinySeed’s LinkedIn TinySeed’s Website MicroConf’s LinkedIn MicroConf’s Website Startup for the Rest of Us podcast Rob Walling's book, The SaaS Playbook: Build a Multimillion-Dollar Startup Without Venture Capital Rob Walling’s other books Confessions of …

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168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts With Bec Henrich, Traction Complete 27:26

3M ago27:26

27:26

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …

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Why Most B2B Brands Are Stuck—and How to Break Through | Megan Bowen on LevelUp Business 27:01

3M ago27:01

27:01

From LevelUp Business: Megan Bowen, CEO of Refine Labs, joins JR Lay to break down how forward-thinking B2B brands can embrace change through adaptability, strategic reflection, and an evolved demand gen model. From redefining brand, demand, and expansion strategies to building internal change management discipline, this conversation offers a path …

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The Hidden Systems Behind REAL Product-Led Growth (with Wes Bush) 47:27

3M ago47:27

47:27

Most SaaS teams claim they’re “doing PLG,” but very few are doing it well. This week on GTM Live, Carolyn and Trevor sit down with Wes Bush, CEO of ProductLed, to unpack why product-led growth often fails—and what to do about it. They explore why PLG isn’t just a pricing model or trial strategy, but a deep, systems-level shift that most teams under…

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MAXimize Your Results | 9 May Newsletter Companion 4:38

3M ago4:38

4:38

Last year we launched Maxwell: our "DemandGPT" chatbot in The Vault, but now we're unlocking the gate and letting him loose. Head over to our website, fire off up to 10 questions, and get instant, free access to thousands of pages of expert content in seconds. It’s super simple: ➡️ Go to refinelabs.com ➡️ Look for the blue chat icon in the bottom r…

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Paid Search Playbook - Google Ads in 2025 56:45

3M ago56:45

56:45

Megan Bowen and Evan Hughes host Ciara Hopkins and Dale Harper to discuss the 2025 playbook for Paid Search ads. The discussion starts by centering on the current state of paid search in 2025, focusing on it as an intent channel or demand capture channel. Megan emphasizes the need for B2B companies to adopt an optimal budget allocation strategy tha…

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Start a Short Form Video Strategy in 3 Steps | 1 May Newsletter Companion 9:55

3M ago9:55

9:55

Welcome to a weekly check-in where I (⁠⁠⁠⁠Steph Crugnola⁠⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we describe (and show in real time) a 3 step short form video strategy to dip your toes into the content pool!…

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Exposing the Attribution Lie That’s Costing You Millions 58:41

3M ago58:41

58:41

Everyone’s analyzing win rates, but too few teams are asking the harder question: how did that opportunity even begin? This week on GTM Live, Trevor and Carolyn break down the most overlooked stage in go-to-market: what happens before a lead becomes a lead. They unpack why early-funnel signals (the ones that come before forms, meetings, or MQL scor…

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LinkedIn Growth Hacks You Need in 2025 with Tom Hunt (UnF*ck My Startup) 39:48

3M ago39:48

39:48

Tom Hunt’s LinkedIn Tom Hunt’s X (Formerly Twitter) Adam Robinson’s LinkedIn Adam Robinson’s X (Formerly Twitter) Pete Crowley’s LinkedIn RB2B on LinkedIn RB2B Newsletter RB2B Website Unfuck My Startup on Apple Podcasts Full episode on YouTube Channel Past Episode: OLD WAY/NEW WAY with Adam Robinson of Retention.com Confessions of a B2B Entrepreneu…

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Paid Social Playbook: LinkedIn Ads | May B2B Roundtable 56:16

3M ago56:16

56:16

Evan Hughes and Ciara Hopkins host Libby Schell to discuss the 2025 playbook for Paid Social and LinkedIn ads. They explore the robust targeting capabilities of LinkedIn, revealing how businesses can harness this platform to maximize brand awareness and demand generation, but also advise against common missteps when approaching this expensive platf…

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Building an Effective Video First Content Strategy | Erik Jacobson 39:31

3M ago39:31

39:31

Erik Jacobson, CEO of Hatch, joins Evan and Steph to talk about building an effective video first content strategy. As a pioneer in video-first content strategies, Erik shares his insights on the evolving landscape of B2B marketing, emphasizing the importance of adapting to changing consumer behaviors. He brings over a decade worth of actionable st…

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What Are Your Burning Marketing Questions? | 25 April Newsletter Companion 3:59

3M ago3:59

3:59

Welcome to a weekly check-in where I (⁠⁠⁠Steph Crugnola⁠⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: what are your pressing marketing questions that we can answer, and who do you go to when you need an expert?…

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167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot) 33:26

3M ago33:26

33:26

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Traditional attribu…

1
Inside the GTM Black Hole: Why Marketing Can't Prove Impact 46:19

3M ago46:19

46:19

Everyone’s trying to grow pipeline, but only few companies are measuring the part of GTM that actually creates it. This week on GTM Live, Trevor and Carolyn expose why the early-stage “signals” that actually drive pipeline are the ones most teams ignore. They dig into the real problem: teams aren’t tracking signals across the entire pipeline creati…

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Growing Into A Demand Gen Role | Steve Voith 44:32

3M ago44:32

44:32

Steve Voith, VP of Revenue Marketing at Kyriba, joins Evan and Steph to talk about his career journey in Demand Generation. Steve discusses his journey from a novice marketer to a seasoned professional, sharing critical insights into the evolution of demand generation and the significant impacts of various learning experiences throughout his profes…

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Who's Got Your Back? | 17 April Newsletter Companion 3:59

3M ago3:59

3:59

Welcome to a weekly check-in where I (⁠⁠Steph Crugnola⁠⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth. This week we ask: What communities are you part of as a marketer that help you connect and get support in this chaos landscape?…

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This Guy Has Worked With 60 B2B SaaS Businesses with Alan Gleeson of Contento 25:55

4M ago25:55

25:55

Alan Gleeson's LinkedIn Alan Gleeson’s X (formerly Twitter) Contento’s LinkedIn Contento’s Website AGILITY SaaS B2B Marketing Guide Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dar…

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How to Make it as a Solopreneur | Garrett Ira 40:57

4M ago40:57

40:57

Garrett Ira, founder at Method, joins Evan and Steph to talk about his journey to becoming a Solopreneur - the successes, challenges, and everything in between. Garrett shares his unique experience of coming from an entrepreneurial family, which set the tone for his career in marketing. He talks about his transition from agency work to in-house rol…