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Complete Breakdown: Brand. Demand. Expand.

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Manage episode 508020217 series 3436359
Content provided by Refine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Refine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Megan Bowen hosts ChampionHQ’s CEO Gianna Scorsone to cover Refine Labs’ Brand, Demand, Expand strategy.

They discuss how combining brand strength, creating demand, and expanding existing customer relationships can combat current market challenges, especially in the AI era. The conversation demystifies these pillars and offers practical, actionable insights into efficiently integrating them into a comprehensive marketing plan.

Listeners are introduced to advanced concepts such as leveraging customer advocacy to enrich demand-generation efforts and using AI to enhance matchmaking between prospects and existing clients. With insights from real-world applications, Megan and Gianna elucidate why businesses must align sales and marketing strategies and adopt a proactive stance on expanding through advocacy. The duo also addresses the significance of correct budgeting, emphasizing that while demand often receives adequate funding, both brand and expand need stronger financial backing to foster long-term profitability and growth.

Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #ads #paidads #googleads #paidsearch #paidsocial #ctv #connectedtv

______

Subscribe to Stacking Growth on Spotify and YouTube

Learn More About Refine Labs

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Connect with the guests:

Gianna Scorsone

Connect with the host:

Megan Bowen

  continue reading

250 episodes

Artwork
iconShare
 
Manage episode 508020217 series 3436359
Content provided by Refine Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Refine Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Megan Bowen hosts ChampionHQ’s CEO Gianna Scorsone to cover Refine Labs’ Brand, Demand, Expand strategy.

They discuss how combining brand strength, creating demand, and expanding existing customer relationships can combat current market challenges, especially in the AI era. The conversation demystifies these pillars and offers practical, actionable insights into efficiently integrating them into a comprehensive marketing plan.

Listeners are introduced to advanced concepts such as leveraging customer advocacy to enrich demand-generation efforts and using AI to enhance matchmaking between prospects and existing clients. With insights from real-world applications, Megan and Gianna elucidate why businesses must align sales and marketing strategies and adopt a proactive stance on expanding through advocacy. The duo also addresses the significance of correct budgeting, emphasizing that while demand often receives adequate funding, both brand and expand need stronger financial backing to foster long-term profitability and growth.

Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #ads #paidads #googleads #paidsearch #paidsocial #ctv #connectedtv

______

Subscribe to Stacking Growth on Spotify and YouTube

Learn More About Refine Labs

Sign Up For Our Newsletter

Connect with the guests:

Gianna Scorsone

Connect with the host:

Megan Bowen

  continue reading

250 episodes

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