Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Emily Aborn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Aborn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Why I kissed “content” goodbye: 3 lessons from a podcast rebrand

25:21
 
Share
 

Manage episode 503927556 series 3470499
Content provided by Emily Aborn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Aborn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Text Emily!

The Content with Character has a FRESH face and has been rebranded, officially, to Small Business Casual!

This is the FIRST episode in our new digs where the goal is to help us create small businesses that feel like ahhhhhh, home.

On this episode, I share a little bit of why I changed the name and am steering away from "content" a bit more in general, plus three lessons learned through the podcast rebranding process:

  • The difference between copy and content
  • Why the decision to rebrand
  • Changes to help us engage more and grow!
  • It's OK to change your mind
  • Trust yourself when something feels off
  • Change can be scary, and it’s worth it!

About Me:

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn

  continue reading

128 episodes

Artwork
iconShare
 
Manage episode 503927556 series 3470499
Content provided by Emily Aborn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Aborn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Text Emily!

The Content with Character has a FRESH face and has been rebranded, officially, to Small Business Casual!

This is the FIRST episode in our new digs where the goal is to help us create small businesses that feel like ahhhhhh, home.

On this episode, I share a little bit of why I changed the name and am steering away from "content" a bit more in general, plus three lessons learned through the podcast rebranding process:

  • The difference between copy and content
  • Why the decision to rebrand
  • Changes to help us engage more and grow!
  • It's OK to change your mind
  • Trust yourself when something feels off
  • Change can be scary, and it’s worth it!

About Me:

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn

  continue reading

128 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play