Best Emily Aborn Podcasts (2025)

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Custom Outdoor Living Spaces 11:47

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5d ago11:47

11:47

Summer is officially HERE in New England! It's time to get outside and enjoy those bonus outdoor living spaces. Patios, firepits, outdoor kitchens, pools, and more. In this episode, we talk about the custom outdoor living spaces that make life so much better. In this episode: When in the home building process to consider your outdoor living spaces …

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Social Platform Plot Twists: review and regroup your social media presence 38:27

6d ago38:27

38:27

Text Emily! Were you sick of social media, uh, long before yesterday!? I'm not alone in the sentiment that modern social media is problematic in a lot of ways. But... don't worry, this episode isn't completely bashing social media! I'm showing the value in it as I encourage you to keep going, even when you don't feel like it or don't feel like it's…

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Your Mid-Year Marketing Checkup 24:18

14d ago24:18

24:18

Text Emily! If your business had a body, how would its heartbeat be? Would the pulse be alive and thriving? Or slowly dragging forward? In this episode, we’re doing a mid-year check-up on our marketing, content, and messaging! You’ll walk away with the tools you need to do a full scan with clarity, revived energy, and next steps. Put on your surgic…

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Stop Shouting into the Void: Step Inside Your Marketing Comfort Zone 32:13

21d ago32:13

32:13

Text Emily! Do you feel stuck shouting into the void? Trapped in comparison? Drowned out by the noisy online space? What if you don't need another opinion, strategy, opt-in, course, or coach? What if you don't need to be more, be less, or dance to the beat of a different drum? What if your marketing could be WAY MORE FUN and feel more comfortable f…

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Asking for the Help You Need 38:00

28d ago38:00

38:00

Text Emily! We all get by with a little help, but... Determining what kind of help you need, where to look for it, and how to give yourself permission to ASK for it, that's another matter entirely! In this episode, I'll share some common signs that you may need extra hands, eyeballs, or tools in your business and what to do before you bring in the …

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From the Ground Up: Window Insights 8:49

1M ago8:49

8:49

Windows are the… well, windows to the home! They bring in light, connect us to the outdoors, shape the style of every space, and even impact comfort and efficiency. In this episode, we’re opening up the world of windows and going beyond just the view! One of the most important design decisions you’ll make in your custom home, we dive into: window s…

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Becoming Distraction-Proof: Maybe time isn't the problem 30:31

1M ago30:31

30:31

Text Emily! You don’t need more time. You don’t need more motivation or inspiration or another planner, course, shiny object, or time management method… you more attention. And LESS distractions and clutter. I recently did an episode on Time Management and Experiments in Productivity, and today we’re going to bring a fresh spin as we get into atten…

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From the Ground Up: It's Electric! 11:35

1M ago11:35

11:35

Yes, we had to resist the urge to sing "Electric Boogie" in this episode. Consider yourself spared. Electricity plays a part in almost every aspect of your day. In this episode, we talk about the importance of all things electric and what to consider to make yours flow easily for your lifestyle in a custom home build. Inside this electrifying episo…

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Clarity isn’t a Magic Fairy - but it does have special powers! 29:40

1M ago29:40

29:40

Text Emily! One of the keys to building trust, expertise, and credibility, and helping people understand what you’re sharing is communicating with CLARITY. When it comes to our businesses, forget content, cash, and all the other stuff they say is king… Clarity is King. In this episode, we'll take a look at how clarity comes through in our messaging…

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From the Ground Up: Framing & Insulation 13:50

2M ago13:50

13:50

If walls could talk... They'd tell you the story of framing, insulation, and sheetrock that goes into a custom-built home. They'd share how when you work with LR3 Development, LLC, you get nothing but the best when it comes to quality and attention to detail throughout each important layer. In this episode, we get into the many things to consider w…

1
Red, Yellow, or Green Flag. Which is it!? 36:00

2M ago36:00

36:00

Text Emily! There have been plenty of times I haven't trusted my gut. In life and business. Sometimes ignoring it has me chasing a shiny object... sometimes it leads me to think I need to change everything NOW... I've collaborated with the wrong people, tried things I didn't want to do, and I've even posted something I didn't feel 100% about, but I…

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From the Ground Up: Living Rooms & Cozy Spaces 8:22

2M ago8:22

8:22

Not all living rooms and cozy spaces are created equal! In this episode, Paul walks us through the custom functional and aesthetic considerations for the comfiest rooms in the home! In this episode of the Craft of Custom: Questions and considerations to customize your living space The balance of function and inviting in these relaxing spaces Ideas …

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It's Not Just a Numbers Game. 6 Ways to make your message more impactful 23:33

2M ago23:33

23:33

Text Emily! More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE. In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. j…

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From the Ground Up: Kitchens & Bathrooms 16:18

2M ago16:18

16:18

Two of the most used rooms in the home, kitchens and bathrooms, have a lot to consider and dream about when building a custom home! In this episode, we get into the details that go into the planning of these two rooms from functionality to aesthetics. In this episode of the Craft of Custom: Where the process begins when designing a kitchen and bath…

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Adventures in Time Management: Productivity experiments for every task and personality type! 39:41

2M ago39:41

39:41

Text Emily! Do you ever feel like you’re over-scheduling every minute of every day? Or maybe you just usually wing it and hope for the best? Perhaps you fall somewhere in between? Whether you’ve shown TIME whose boss or let it run the show and bowl you over, this episode is for YOU. This is a live, from-the-field report after I conducted a number o…

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From the Ground Up: Foundations & Basements 16:12

2M ago16:12

16:12

In this episode, we're headed to the lower level of the home as Paul breaks down what happens after breaking ground! We go through the fascinating process of laying the foundation and helping homeowners design and build the perfect lower level for their needs. You’ll understand which decisions are involved right from the get-go and how it varies fr…

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Why Can't We Be Friends? Mixing Personal & Professional Relationships 30:03

2M ago30:03

30:03

Text Emily! Can you / should you befriend clients? Should you take on friends as clients? What are the pros and cons? Just how blurry should those lines between professional and personal relationships be? Often debated in business circles, some swearing by mixing friendship and business and others avoiding it like the plague. To mix or not to mix? …

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Your Dream Home's Dream Team 9:35

3M ago9:35

9:35

Did you know it takes over 100 individuals collaborating to bring a custom home build to life? Building a custom home isn’t a solo journey, it involves numerous skilled professionals from plumbers to painters all committed to exceptional craftsmanship. In this episode, we explore the role Paul plays throughout the home build process as well as how …

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Do You Need a Regroup? What to do when something's gotta' give 21:21

3M ago21:21

21:21

Text Emily! Ever had a moment in business or life where the dam finally broke? The pressure of "should" gave way, it all became too much, the straw broke the camel's back... and you woke up knowing something needed to change? Something’s gotta give. And when that happens, we need to REGROUP! An honest sit down to review, reflect, evaluate, and disc…

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Inside the Home Building Process from A-Z 12:19

3M ago12:19

12:19

What does the custom home-building process really look like? From plans to perfection, we get into the process from start to finish in this episode. You’ll see behind the scenes and learn what happens in those initial meetings, when the plans get finalized, and of course, when it’s ready to move in and make the home your own. In this episode of The…

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9 (Fun) Ideas to Use AI to Improve Your Marketing 23:49

3M ago23:49

23:49

Text Emily! When AI language models first emerged on the scene, I was a "hard pass". Largely due to my debilitating fear of art becoming a lost art, I warned everyone who'd listen about AI and resisted using it as a tool in my own business. Two years later, so much more has changed in the world of AI and content creation than I ever could've predic…

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Latest in Paul’s World: Work/life balance, a big move, and listener questions answered! 18:36

3M ago18:36

18:36

We were long overdue for a proper catch-up with host and builder, Paul LaRoche! In this episode, Paul answers the many questions that have been on Emily’s mind as well as recently submitted listener questions. You’ll hear about current projects, Paul’s recent move, how he navigates the work/life balance, and more! In this episode of the Craft of Cu…

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Episode #100(ish) Shiny Object? Or Solid Gold? 47:05

3M ago47:05

47:05

Text Emily! Celebrating episode 100(ish) because #AprilFoolsDayJokeisonMe How do you know if something is just a shiny object and distraction or an idea worth pursuing? Joining me to answer this question are three immensely special guests: one of my best friends, Lindsay Dreyer, my brilliant collab buddy Barb Davids, and... the man, myth, and legen…

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Selecting the Perfect Plot for Your Custom Home 10:43

3M ago10:43

10:43

Location, location, location. Where you build matters. In this episode, we break down what to consider when searching for the perfect plot to build your custom home. From lifestyle to commute to rules and regulations, we'll get you started on selecting just the right land for your next home. In this episode of the Craft of Custom: Which factors mat…

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How to (easily) Create Entertaining, Educational, Actionable Content 32:53

3M ago32:53

32:53

Text Emily! As a Copywriter and Content Marketing Consultant, people often ask me questions about visibility, marketing, and content creation (naturally). While I'm always ready to throw down and dive deep into all the nuances and nuts and bolts. While I WANT to dissect and break down the components of copy and content into the tiniest molecules, I…

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What's Your Home-Building Personality? 9:50

3M ago9:50

9:50

Are you an Over-Planner, a Big-Picture Thinker, or a Hands-Off Dreamer? In this episode, we get into how your personality plays a role in the homebuilding process. What's your home building personality? Tune in to find out! We'll help you identify yours and lean into your strengths for an even more successful and collaborative build! In this episod…

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Keys to Being Conversational: without being unprofessional or unplanned 19:37

3M ago19:37

19:37

Text Emily! Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak. The advice "just write how you talk" though doesn't exactly cut it when it comes to …

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7 Benefits to Building Custom 16:31

4M ago16:31

16:31

Building a custom home vs. purchasing an existing one? What are the pros and cons of each option? In this episode of the Craft of Custom, we share the 7 benefits of building custom and top reasons to choose the perks of a custom build. We get into how building a custom home provides you with: A home designed for your lifestyle: Your home should fit…

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Your Brand's Imprint: Defining and living your distinct difference 22:18

4M ago22:18

22:18

Text Emily! What do you want to be known and remembered for? When it comes to business… The legacy you leave might look a number of different ways. It could be the impact and difference you make, the lives you change, the tangible assets and dollars you leave to someone else when you move on, or your unique skillset and experience. How do you want …

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Sustainable Luxury: Going Green without Compromising on Style 10:44

4M ago10:44

10:44

There’s an ever-increasing emphasis on sustainability in new construction. Does building green have to come at the expense of luxury and style? We don’t think so! In this episode, we’re busting misconceptions around what it means to “go green” and showing how Paul seamlessly brings elegance and sustainability together under one roof. In this episod…

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How to Find Your Unique Brand Voice 35:05

4M ago35:05

35:05

Text Emily! "Find Your Voice". Ah, the classic elusive and vague advice shared far and wide across the internet, amiright? What does that even mean? How do I find it? Where was it before I found it? Is a brand's voice the same as the business owner's personality? Brand Voice is the consistent way you/your business communicate. It’s an art and a sci…

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The Surprising Perks of Being Random (a lil' bonus episode for you) 30:36

4M ago30:36

30:36

Text Emily! I often talk about the benefits and importance of consistency, focus, staying steadily in your lane as a business owner. AND, sometimes the element of random surprise can be just what we need! In this episode, I share three random insights on how mixing things up a bit led to: Deeper connection and better conversation Previously unseen …

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6 Things to Remember When Planning for Your Custom Build 15:10

4M ago15:10

15:10

Working with a thoughtful and intentional builder like Paul LaRoche at LR3 Development, LLC ensures you don’t miss a single important detail! In this episode, we get into some of the overlooked rooms, features, and elements that go into a custom home build and how to start dreaming of your unique needs and preferences. In this episode of The Craft …

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3 Ways to Help a Small Business Grow: Spreading the love in 3 minutes or less 14:23

4M ago14:23

14:23

Text Emily! Small businesses are the backbone of many local communities. Now more than ever, small businesses need our support and to lift one another up. This episode is a reminder of three simple ways to spread the love, pay it forward, and help out the other small business owners walking alongside us. The best part? You don't need to spend a dim…

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Love it or Leave it? Paul's Take on 2025 Home Trends 21:38

4M ago21:38

21:38

To follow the trend or not to follow the trend... that's the question! In this episode, we're going to get Owner and Builder Paul LaRoche's expert spin on which 2025 trends he loves and which he's ok to leave as just a "passing trend" when it comes to crafting modern, luxury, and custom homes. 2025 Home Trends in this episode of The Craft of Custom…

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How Your Messaging Helps Set Boundaries & Achieve Your Goals 27:53

4M ago27:53

27:53

Text Emily! We’ve talked about boundaries before and setting them in your business but… Which pieces of your messaging actually can help SUPPORT you in setting these boundaries and how do you express them for the world to see in a way that’s kind and honest? In this episode, we’re going to talk about how our messaging on our websites, business card…

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Project Spotlight: 2024 NH Home of the Year Remodel | Dublin, NH 12:02

5M ago12:02

12:02

In this episode, we’re shining a spotlight on a unique local project that won Paul and LR3 Development, LLC the New Hampshire Home Builder’s Association’s “2024 NH Home of the Year Remodel” award. Nestled on a quiet country lane in Dublin, New Hampshire, this property originally featured a turn-of-the-century bungalow and several outbuildings datin…

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Know, Like, Trust: Action Steps to Build KLT 30:04

5M ago30:04

30:04

Text Emily! You’ve probably heard about building "the know, like, and trust factor" with your community, customers, and clients. Butttt, how on EARTH does one actually build know, like, and trust? What even does that MEAN!? Often mentioned in the marketing world, "know, like, and trust" (KLT) is vague and elusive (at best) and not many are explaini…

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It's All in the Details: Small but Mighty Custom Home Features 10:22

5M ago10:22

10:22

The details matter. And for Paul LaRoche, owner of LR3 Development, LLC it’s ALL in the details! In this episode, we get into the features and details of custom homes that have the power to make every facet of life better. From simplifying and organizing to the latest tech, this episode is ALL about the details! Inside this episode of the Craft of …

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Don't Make Them Cry to Get Them to Buy! 23:06

5M ago23:06

23:06

Text Emily! Pain point marketing is marketing that highlights a problem your audience is experiencing and positions your product or service as the solution. It's easy, creates an urgency, lack, need, and reminds them of just how badly they hurt! Pain point marketing works and often grabs attention or raises alarm, but at what end? In this episode, …

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Pet-Friendly (read: pet-centric) Custom Homes 10:45

5M ago10:45

10:45

Calling all animal lovers! This episode is for the furry friends we love sharing our spaces and lives with! You’ll gain inspiration, ideas, and learn what to consider when building a custom home that lives alongside you AND your pet, without disrupting the style and aesthetic. Inside this episode of the Craft of Custom: Specific features designed j…

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What's In it For ME? Focusing on Benefits vs. Features 22:16

5M ago22:16

22:16

Text Emily! On Christmas Day, I wrote a poem. Not to be confused with a Christmas poem, it was a poem about a zipper. An underrated, underestimated piece of fashion, function, and form, and all it has to offer the world. A series of events around the poem is where I got the idea for THIS episode on Features vs. Benefits and why focusing on the bene…

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Get to Know Paul, Owner of LR3 with cohosts Emily & Lindsey 17:09

5M ago17:09

17:09

In this episode of the Craft of Custom, Paul LaRoche and cohost Emily Aborn are joined by friend, and behind-the-scenes tech wizard, Lindsey Masterson of Cheetah Design Studio. A little roasting, a lot of getting to know Paul and the passion he brings to his craft and clients, and even MORE fun! Inside this episode of the Craft of Custom: When Paul…

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Making Stories Work in Your Content 21:42

5M ago21:42

21:42

Text Emily! A client asked me recently a GREAT question about using stories in her content specifically when she might not want to share ALL the details. I turned her story into one that can benefit YOU as we discuss how to tell your stories more effectively and intentionally. I hope you walk away inspired to bring more stories into your content an…

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How to Choose Kitchen Countertops 13:34

6M ago13:34

13:34

When it comes to custom home building, every detail matters. And when it comes to kitchen countertops, there are tons of small details that bring together a beautiful and functional big picture. This episode helps you make sense of the noise in choosing kitchen countertops that are the right fit for your unique lifestyle needs. Inside this episode …

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Just Say "No" to Bro Marketing 23:25

6M ago23:25

23:25

Text Emily! Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT. Cozy, human-centered, ethical, kind marketing is IN! In this episode, we break down the concept of "bro-marketing" as I help you steer clear of the obvious (and not so obvious) versions I see business owner…

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How to Plan for Your Custom Build 13:39

6M ago13:39

13:39

We've got more questions about the custom build process! Is it ever too early to start planning? What can you expect financially when building a custom home? How does LR3 choose the right team for the job and ensure quality and craftsmanship? Of course, who better to answer than Paul, the Owner and Builder at LR3. Join us for another FAQ that will …

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Microdosing Your Marketing: 5 Micro-Actions to Boost Your Business 21:19

6M ago21:19

21:19

Text Emily! Especially when facing down the starting line of a New Year or similarly blank slates... it can feel overwhelming, daunting, even debilitating. You might have big ideas, goals, dreams, it might feel like you need to get back to doing everything and everything needs to be done NOW - right outta' the gate. The key for me to both recover, …

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Behind the Scenes with an LR3 Client 18:19

6M ago18:19

18:19

Want to hear and feel what it's really like to work with LR3? We wanted to give you a firsthand account of what it looks like when LR3 brings your bespoke vision of home to life. So, we thought, why not give you a peek behind the scenes!? Joining Paul and Emily behind the mic is a recent LR3 client who’s gone through the experience of working with …

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4 Top Takeaways from 53 Podcast Guest Interviews 41:17

6M ago41:17

41:17

Text Emily! This past year, one of my main focuses was on podcast guesting. And focus I did. After 53 interviews and podcast guesting experiences, I lived to tell about it and I'm sharing some behind-the-scenes, do's, don'ts, and realities of visibility through podcast guesting. This episode will help you if you're looking for more podcast guesting…