Where small business meets your favorite pair of slippers. A little quirky, not too buttoned up, one less accessory, ahhh… just right. Welcome to Small Business Casual, where we focus on designing sustainable, cozy, and thriving businesses tailored to your LIFE. Not the other way around! From general business and marketing to making sense of the behind-the-scenes chaos, I’m Emily Aborn, your host and Small Business Copywriter! I’m here to walk alongside you as we make running our businesses  ...
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Emily Aborn Podcasts
Whether you’re dreaming of building a forever home, looking to create a custom vacation getaway, or looking for a home that supports your lifestyle, this podcast is for you! Join us as we provide behind-the-scenes insights and advice for intelligent homeowners looking to renovate or build a dream home in the Monadnock Region. We’ll get into the art and science of the custom home-building industry and help you know everything you need along the way! Cohosted by seasoned NH Builder, Paul LaRoc ...
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The podcast for business owners and professionals excited and inspired by success and focused on personal growth. If you’re someone taking action towards your dreams, this show is for you! Join us for lots of laughs and learning with Content Writer, and owner of She Built This, Emily Aborn, as she interviews successful women entrepreneurs, professionals, and those who support them who are changing the world by following their passions! One part inspiration, one part practical tips and tangib ...
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Podcasting Made Simple is the premier podcast about podcasting! We’re here to help podcast guests and podcast hosts reach more listeners and grow their income so they can change more lives! Join Alex Sanfilippo and other podcasting industry experts as they share how you can level up on either side of the mic! (Show notes and resources: https://PodMatch.com/episodes)
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Unlock Leadership Excellence: Tune into “My Favorite Mistake” with Mark Graban Are you a leader aiming to boost effectiveness, insight, and innovation? Join Mark Graban on ”My Favorite Mistake” (and no, it’s not the Sheryl Crow song), where top business minds, C-suite executives, and industry innovators share their pivotal mistakes and the powerful lessons they’ve learned. The Concept Embrace the transformative power of mistakes. Discover how errors can fuel leadership growth and creative pr ...
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No Wrong Turns Pod learns about how people’s passions have been developed throughout their life’s story.
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Asking, discussing, and answering the question, How do you want to be seen? Far, far more than how we want to look, or even how were are looked at. How we live our lives, show up every day, and the principles, ethics, and personality we bring to our personal and professional lives ~ this is how we are seen. So why not decide how you'll be seen?
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From the Wrong Business to the Right Voice: Emily Aborn on Finding Purpose Through Mistakes
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42:03My guest for Episode #328 of the My Favorite Mistake podcast is Emily Aborn, a small business copywriter, speaker, and host of the Small Business Casual podcast. Episode page with video, transcript, and more Emily helps entrepreneurs bring clarity, creativity, and authenticity to their marketing. Before finding her true calling, she owned a brick-a…
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The Website Mistake Even Experts Make with special guest host, Jenny Belanger
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21:23Text Emily! You are in for a TREAT with this bonus episode. No tricks, I promise. When I listened to episode #96 of Jenny Belanger's podcast, Small Business Website Design Made Simple, I reached out immediately to ask if I could share it on my show with YOU! Jenny is a WordPress website Designer and Creative Director at Jenny B Designs as well as a…
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Renovation vs. New Build: Which is right for you?
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6:36While LR3 doesn't focus on remodels and renovations, there are instances where they accommodate these projects. In this episode, we get into what type of home remodels make a good fit for our team and how Paul helps homeowners decide between renovating or starting fresh. In the episode, you'll learn: When it's time to renovate and when to start fre…
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Ensuring Success in Podcasting | Glenn Hebert, Jaime Legagneur, Rob Greenlee
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36:55There's a 94% failure rate among podcast hosts and podcast guests. Most people quit podcasting altogether before ever achieving any meaningful results. The reality is that it doesn't have to be this way! There's a way to ensure your success in podcasting! In this episode, Alex Sanfilippo talks with Rob Greenlee, Glenn Hebert, and Jaime Legagneur to…
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Making Good Decisions, Better! What makes a bad decision bad?
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35:01Text Emily! How do you know if a decision is good or bad? Can a good decision have a bad outcome? Can a bad decision have a good one? In this episode, we’re going to turn over this concept of what makes a good decision good and a bad decision bad AND I’ll give you some curated tips on making BETTER decisions, no matter how great or small! What a Ta…
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Looking Back: Katie Anderson & Isao Yoshino on Learning, Leadership, and Mistakes
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39:35We’re going back to Episode 30 from January 2021, featuring Katie Anderson — author of Learning to Lead, Leading to Learn — and Isao Yoshino, the longtime Toyota leader whose career and lessons inspired her book. Episode page with video, transcript, and more It was such a privilege to talk with them then, and even more meaningful now, because I rec…
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After years of experience in the world of home building, Paul’s seen A LOT. In this episode, we get his insights and lessons learned from job-site challenges and successes. In the episode: Unexpected problems with innovative solutions An on-site decision that changed the final outcome for the better Seemingly unplanned occurrences that come up cons…
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How Podcasters Can Stand Out in the World of AI | Alex Sanfilippo
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16:24AI has flooded the world of podcasting, making it more competitive and crowded than ever before. Thankfully, there's a way that podcasters can stand out by simply being themselves. In this episode, Alex Sanfilippo shares that the best way to stand out in the world of AI is by embracing your humanity and doubling down on your own unique creativity. …
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Text Emily! It seems no matter what you do (or don't do), someone, somewhere has something to say about it. You can't and will never make everyone happy. Certain people will never be happy no matter what you do, and you most certainly can't make everyone and yourself happy at the same time. In this episode, we discuss choosing the right strategy fo…
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The Power of a Good Builder-Client Relationship
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11:13One thing LR3 has done consistently well, beyond just building custom homes, is building strong relationships. In this episode, we get into the power and importance of a good builder-client relationship and how Paul LaRoche works to strengthen these relationships, right from the start. In the episode: The role of communication in a smooth project H…
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Reclaiming Your Creative Power | Chase Jarvis
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33:59It's easy to lose your creativity trying to keep up with what the world expects from you. But staying safe can cost you your voice as a podcast host or podcast guest. In this episode, Chase Jarvis and Alex Sanfilippo explore how to reconnect with your intuition, attention, and play to unlock the creative power already inside you. Get ready to break…
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The Dark Side(s) of AI: Where to draw the line in YOUR business
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39:22Text Emily! You might think it's saving you time, but what's AI costing you and your business? “When I see a post from friends or colleagues that screams, 'AI WROTE THIS,' I scroll right by. You might think it’s saving you time, but it’s causing you to lose a member of your audience. I want more of you and your authentic voice. Not the voice of a t…
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Can AI Be Humble? Maya Ackerman on What Machines Teach Us About Creativity
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43:16My guest for Episode #327 of the My Favorite Mistake podcast is Dr. Maya Ackerman, AI pioneer, researcher, and CEO of WaveAI. She’s also an associate professor of Computer Science and Engineering at Santa Clara University and the author of the new book Creative Machines: AI, Art, and Us. EPISODE PAGE WITH VIDEO, TRANSCRIPT, AND MORE In this episode…
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The Builder’s Rolodex: Local collaborators with a unified vision
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9:33By Paul LaRoche & Emily Aborn
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How to Pitch to Be a Podcast Guest | Alice Draper
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15:34Most podcast pitches get ignored, and it's not because the guest isn't impressive. It's because the pitch isn't. Thankfully, getting your podcast guest pitch right is simple! In this episode, Alice Draper shares exactly what makes a podcast host say yes, from personalized openers to story-driven hooks and value-packed talking points. Get ready to f…
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Removing the Ghosts that Haunt Your Business (sage not required)
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28:23Text Emily! All sorts of ghosts can haunt our businesses… from missed opportunities, forgotten content, and neglected relationships that are all but decaying away. Don't worry, you can put away your sage... And you won't need your book on exorcism or spell-breaking... This episode has all you need to look the ghosts that haunt your business in the …
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Trust, Leadership, and Learning From Mistakes: William Harvey on Building a Safe and Excellent Workplace
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47:24My guest for Episode #326 of the My Favorite Mistake podcast is Dr. William Harvey, a manufacturing executive and university professor whose career is defined by developing people, strengthening systems, and driving organizational excellence. A proud U.S. Marine, William carries forward a deep tradition of service and leadership. He also serves as …
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Guest-Friendly Spaces: customized for entertaining
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11:07If you’re the hostess with the mostess or love having everyone home for the holidays, this episode is for you! We get into guest-ready features and must-haves, customized for everyone’s comfort, both inside and outside the home. Inside the episode: How your social calendar informs the custom build The features not to overlook for large gatherings a…
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How Saying No Helps Your Show Grow | Suzanne Culberg
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13:18Saying yes to every guest pitch can dilute your message and confuse your listeners. It might feel polite, but it's holding your podcast back from real impact! In this episode, Suzanne Culberg shares four clear filters that help you decide who actually belongs on your show and how to say no without guilt. Get ready to protect your time, serve your a…
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Does Your Business Need a Rebrand? With special guest, Lindsay Dreyer
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42:31Text Emily! Almost every business owner finds themselves asking the question at one point or another, "Does my business need a rebrand?" How do you know when it's time to fully overhaul your brand and when it's time for a simpler refresh? I'm joined by my fellow cozy small business owner friend, Lindsay Dreyer of City Chic Real Estate (rebranding t…
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Archives: From Shame to Self-Awareness — A Leadership Transformation with Sabrina Moon
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36:13In this bonus re-release, we revisit an important and timely conversation with Sabrina Moon, Founder and CEO of The Problem Solving Institute and a certified Dare to Lead™ facilitator. Originally aired as Episode #35 of My Favorite Mistake, this conversation remains one of the most powerful and honest reflections on leadership, shame, and transform…
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Overcome Impostor Syndrome as a Podcast Guest | Marc Schmidt
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15:44Impostor syndrome makes too many podcast guests believe they don't belong. And that false belief keeps them silent. In this episode, Marc Schmidt shares his personal story of learning to speak up, despite years of insecurity and doubt, and how he used support, self-reflection, and practice to build the confidence to show up with purpose. Get ready …
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Small Talk that Keeps us From Playing BIG
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31:09Text Emily! In last week’s episode, we talked about literal small talk… the awkward weather banter at a networking event, the Zoom conversation you get stuck in that seemingly goes nowhere fast, and the idle chit chat that’s draining. We learned that while small talk SEEMS small, it can act as a catalyst for bigger conversations and deeper talk. Wh…
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Failing My Way to Success: Phillip Cantrell on Scaling vs. Scrambling in Business
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39:01My guest for Episode #325 of the My Favorite Mistake podcast is Phillip Cantrell, EVP of Strategy at United Real Estate, founder of Benchmark Realty, and author of Failing My Way to Success: Lessons from 42 Years of Winning and Losing in Business. EPISODE PAGE WITH VIDEO, TRANSCRIPT, AND MORE Phillip reflects on more than four decades of entreprene…
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Custom, multi-generational features: Home for the whole family!
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8:34Sometimes "home sweet home" means more than one generation living under the same roof. From kiddos to aging parents, this episode walks you through the custom features to consider when creating a space everyone can enjoy for years to come. Inside the episode: How does the need for "multi-generational" spaces impact modern building? What are the dif…
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How Pilots Lead to a Better Podcast | Vince Quinn
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14:12Too many podcasters rush out content without knowing if it lands with listeners. And when something flops, the damage is already done. Thankfully, there's an alternative way to test new content! In this episode, Vince Quinn shares how to test new segments, styles, and strategies using a simple four-step pilot process that helps you refine ideas bef…
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Text Emily! Do you dread swapping senseless words with cashiers and strangers out in public? Do you go out of your way to avoid neighbors, coworkers, or people you know at the grocery store lest you get stuck in idle chit chat? Do you get heart palpitations thinking about discussing the weather at a networking event? If so, you may have an aversion…
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Spinal Tap’s Greatest Mistakes — And Why They Still Matter 41 Years Later
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13:40In this very special solo episode of My Favorite Mistake, Mark Graban breaks down the gloriously ridiculous — and surprisingly instructive — mistakes made by the characters in his all-time favorite film, This Is Spinal Tap. With the long-awaited sequel, Spinal Tap II: The End Continues, now in theaters, Mark explores why Spinal Tap endures not just…
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Remove Filler Words to Sound More Confident | Shayna Davis
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7:08Most podcast guests want to build their credibility and display their expertise. However, many rely on filler words without even realizing it. These words make them sound unsure of what they're talking about. In this episode, Shayna Davis shares what to stop saying and what to say instead so you sound prepared, confident, and worth listening to. Ge…
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When Business Threatens to Take Over Your Life
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35:44Text Emily! You are not "just" anything. You're not just a business owner, parent, spouse, community member, speaker, podcaster, writer, etc. You're a multifaceted human being who gets to bring your WHOLE self everywhere you go! Just like a recipe made up of lots of parts and pieces, a dash of this and a dash of that, we are too. In this episode, I…
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How an MLM Failure Taught Trevor Schade to Lead, Grow, and Succeed in Real Estate
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45:02My guest for Episode #324 of the My Favorite Mistake podcast is Trevor Schade. Episode page with video, transcript, and more Trevor began his career as a Lean Six Sigma Black Belt with a strong background in coding and process improvement. He consulted on business efficiency and outsourcing before shifting into real estate in 2008. After earning hi…
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Where Do You Put it All!? Storage solutions for a sense of calm
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9:54Everyone’s idea of the perfect storage and organization system looks a little different. One thing we can almost all agree on is that we don’t want a home full of clutter. Custom storage solutions bring a sense of calm throughout the home with a balance of function and aesthetics. In this episode, we get into custom storage options from closets to …
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How to Turn Your Podcast into a Book | Cori Wamsley
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12:47Most podcasters dream of doing more with their episode content but don’t know what to do next. One overlooked idea is turning your podcast episodes into a book to create deeper connection with listeners! In this episode, Cori Wamsley shares how to transform your episodes into a focused, lead-generating book that builds trust and expands your author…
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Why I kissed “content” goodbye: 3 lessons from a podcast rebrand
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25:21Text Emily! The Content with Character has a FRESH face and has been rebranded, officially, to Small Business Casual! This is the FIRST episode in our new digs where the goal is to help us create small businesses that feel like ahhhhhh, home. On this episode, I share a little bit of why I changed the name and am steering away from "content" a bit m…
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NFL Kickers on Mistakes, Pressure, Rejection, and How to Succeed in Football and Life
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10:03In this special episode of My Favorite Mistake, host Mark Graban celebrates the kickoff of football season with a unique perspective: five legendary kickers who know what it means to perform under pressure. Guests include former NFL kickers Jay Feely, Shane Graham, David Akers, Nick Lowry, and University of South Carolina’s all-time leading scorer …
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Become Their FAVORITE Podcast Guest (LIVE Workshop Re-Air)
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1:01:43Text Emily! Listen, enjoy, and walk away feeling empowered and ready to become their FAVORITE podcast guest. Join myself, Barb Davids, and Ande Lyons in this LIVE re-aired workshop as we dish out insider secrets and goodies to help you UP your guesting game! The conversation includes: How to ruin a good pitch FAST by making a crucial mistake How to…
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Keeping Listeners Engaged as a Guest | Emily Aborn
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12:00Podcast listeners are already distracted, and most guests unintentionally make it worse. Rambling, filler phrases, and weak delivery cause people to tune out. In this episode, Emily Aborn shares five mistakes that lose listeners fast and five things you can do to keep them engaged the entire time. Get ready to show up with clarity, connect more dee…
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6 Flavors of Failed Collaborations: a heaping scoop of wisdom
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42:16Text Emily! Just like not all DIY home projects turn out like your Pinterest board... not all collaborations end in sunshine in rainbows. And some downright fail. Flop. Fizzle. Fallout. Failure is inevitable when you're experimenting, trying something new, and collaborating with others. While it might not be so tasty in the moment, failure is full …
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Mistakes in Houses and Hospitals: Grace Bourke on Trust, Verification, and Lasting Improvement
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53:45My guest for Episode #323 of the My Favorite Mistake podcast is Grace Bourke, Consulting Director of the Performance Excellence Practice at Baker Tilly. With nearly 40 years of experience in healthcare quality improvement and industrial engineering, Grace has worked in clinical care, biotech, global public health, and senior leadership roles at org…
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Everything Exteriors: paint, materials, and more!
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11:12Got questions about exteriors? Shades of paint, tying in nature, and which materials you can trust to go the distance, this episode is a deep dive into exterior options for your home. Paul sheds light on the difference between various exterior materials, common options for his custom home clients, and what to avoid for an exterior that stands out. …
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The Systems Behind a Successful Podcast | Tanya Smith
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11:42Most podcasters don't quit because they run out of ideas. They quit because they can't keep up. But this doesn't have to be your reality! In this episode, Tanya Smith shares the exact systems that help you stay consistent, simplify your workflow, and remove stress from your weekly process. Get ready to build a show that runs smoother, takes less ti…
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Collaborations gone RIGHT: 6 Key factors for the BEST collaborations
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35:45Text Emily! Want to partner up with collaborators and spark collaborations that give you the goosebumps!? It takes two to make a thing go right (it takes two to make it outta’ sight), and that’s exactly what I believe the best of the best collaborations create - an outta' sight experience that leaves everyone feeling good. In this episode, I shed l…
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Quitting My PhD: Rob Dorgan on Redefining Success, Beating Burnout, and Finding Purpose
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43:32My guest for Episode #322 of the My Favorite Mistake podcast is Rob Dorgan, a multi-talented professional whose career path has taken him from paralegal to college professor, retail store owner, manufacturing company president, and now licensed massage therapist, certified yoga educator, meditation teacher, and astrologer. Rob is also the author of…
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Beyond the Empty Seats: focusing on who’s already engaged to GROW, featuring Dave Campbell
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21:29Text Emily! How do I grow my podcast? How do I grow my business? They seem like good questions, but in reality, they’re a bit open-ended… hard to define. What does “grow” even mean? I’m doing something totally different in this bonus episode! This month is all about COLLABORATION on the Content with Character podcast and in the name of collaboratio…
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Why Podcasters Want You as a Guest | Neeraja Ganesh
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17:40Most guests show up thinking about what they want to say instead of what the host and audience actually need. And that's the fastest way to get overlooked. In this episode, Neeraja Ganesh shares how to become the kind of guest podcasters remember, rebook, and recommend by showing up with intention, preparation, and service. Get ready to stop blendi…
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Your Guest Prep Talk (Tips for Podcasters & Speakers)
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37:42Text Emily! I've seen far too many podcast guests and speakers who are just winging it... Underplaying the gift and opportunity of being a guest, their lack of preparation translates into less impact and being just a tad uh, underwhelming. In this episode, I'm going to give you some KEYS to being an outstanding podcast guest or speaker, what you ne…
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Why Listening to Yourself Is the First Step to Better Communication — Cynthia Kane on Learning to Pause
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42:19My guest for Episode #321 of the My Favorite Mistake podcast is Cynthia Kane, founder and CEO of the Kane Intentional Communication Institute and author of several books, including How to Communicate Like a Buddhist and The Pause: How to Keep Your Cool in Tough Situations. Cynthia shares a pivotal mistake from early in her life: letting other peopl…
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From Lab Work to Leadership: Dr. Jen Heemstra’s Guide to Thriving in Science Careers
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11:39🎙️ In this bonus episode of My Favorite Mistake, Mark Graban welcomes back Dr. Jen Heemstra, Charles Allen Thomas Professor and Chair of Chemistry at Washington University in St. Louis. Jen joins us to talk about her new book, Lab Work to Leadership: A Concise Guide to Thriving in the Science Job You Weren’t Trained For. She shares how the book was…
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The Business of the Build: an entrepreneurial chat with Paul LaRoche
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15:28Back in June, Paul hosted his third annual staff and family appreciation BBQ. In this episode, Emily’s got questions about why it’s so meaningful for Paul to show gratitude to those who are building this business alongside him. You’ll learn more about the business of building, get to know Paul as an entrepreneur, and learn about how his vision has …
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Focus on Who's Already Listening | Dave Campbell
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18:05When podcast hosts focus on who's missing, they overlook their existing audience and community. This causes podcasters to miss a big opportunity! In this episode, Dave Campbell encourages podcast hosts to stop chasing numbers and start building connections with existing listeners. Learn how to deepen engagement, embrace your real audience, and crea…
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