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Does My Business Really Need A...

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Manage episode 518842090 series 3470499
Content provided by Emily Aborn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Aborn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Text Emily!

...Lead magnet, website, funnel, email list, newsletter, Substack, social media presence?

When it comes to all these things your business supposedly "needs", a lot of it is just unnecessary pressure to be everywhere. Doing all the things, creating all the optins and freebies and video content can lead straight to exhaustion, a diluted message, ineffective strategies, and more overwhelm.

Success doesn’t require omnipresence.

More platforms/places/spaces/faces ≠ more clients.

Burnout kills businesses faster than "not being on TikTok".

In this week's episode, we get into whether or not your business really needs a [insert thing you've been told you need here] and how to evaluate what's for you and what's not with some simple questions:

  • The quiet quitting of social media
  • Does your business need social media?
  • Does your business need a podcast?
  • Does your business need an email newsletter (and what about Substack!?)?
  • Does your business need a lead magnet, nurture sequence, freebie, funnel
  • Do I NEED to create video!?
  • How to evaluate for yourself what you need and what you don't based on YOUR unique business model, clientele, energy, and current commitments

Resources & Links Mentioned

👉🏻 EXTENDED SHOW NOTES

Amy Bolduc's Podcast) Grounded in Maine: Digital Minimalism with Kelsey Greene

Teresa Schlup's Podcast) Solo Grind: When it Stops Feeling Fun... is it time to break up?

Robyn White's Instagram Post "I get all my business from referrals..."

About Me: Let's Connect! (and maybe book you that strategy call ;))

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: [email protected]

Website

Facebook

Instagram

LinkedIn

Substack

  continue reading

137 episodes

Artwork
iconShare
 
Manage episode 518842090 series 3470499
Content provided by Emily Aborn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Aborn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Text Emily!

...Lead magnet, website, funnel, email list, newsletter, Substack, social media presence?

When it comes to all these things your business supposedly "needs", a lot of it is just unnecessary pressure to be everywhere. Doing all the things, creating all the optins and freebies and video content can lead straight to exhaustion, a diluted message, ineffective strategies, and more overwhelm.

Success doesn’t require omnipresence.

More platforms/places/spaces/faces ≠ more clients.

Burnout kills businesses faster than "not being on TikTok".

In this week's episode, we get into whether or not your business really needs a [insert thing you've been told you need here] and how to evaluate what's for you and what's not with some simple questions:

  • The quiet quitting of social media
  • Does your business need social media?
  • Does your business need a podcast?
  • Does your business need an email newsletter (and what about Substack!?)?
  • Does your business need a lead magnet, nurture sequence, freebie, funnel
  • Do I NEED to create video!?
  • How to evaluate for yourself what you need and what you don't based on YOUR unique business model, clientele, energy, and current commitments

Resources & Links Mentioned

👉🏻 EXTENDED SHOW NOTES

Amy Bolduc's Podcast) Grounded in Maine: Digital Minimalism with Kelsey Greene

Teresa Schlup's Podcast) Solo Grind: When it Stops Feeling Fun... is it time to break up?

Robyn White's Instagram Post "I get all my business from referrals..."

About Me: Let's Connect! (and maybe book you that strategy call ;))

I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

Successful marketing starts with a big picture approach and begins with genuine connection as you step into becoming (and sharing) the real YOU.

Email: [email protected]

Website

Facebook

Instagram

LinkedIn

Substack

  continue reading

137 episodes

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