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In this episode, we’re diving into the world of sales with a true industry luminary, Carole Mahoney, fondly known as the "Sales Therapist" to Harvard Business School. Carole reveals the fascinating cognitive behavioral approach she brings to sales, turning it from a sleazy tactic into a thoughtful and collaborative process.

Carole's family legacy ignited her own journey into sales, even if she initially shied away from the negative stereotypes that often surround it. But what started as a mission to teach sales to Harvard Business students uncovered a profound insight: the need to change the perception of sales, all the way back to childhood. Join us as Carole introduces us to the science behind this transformation and how it's reshaping the entire sales industry!
In this episode, I talk about…..

• Carole's unique cognitive behavior approach to sales.
• Negative sales perceptions and how to change them.
• Applying the “Not About Me” movement to the sales process.
• Persuasion and influence with integrity.
• Overcoming biases and obstacles to make more deals.
• Carole's 3 question closing sequence.

This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!

Connect with Carole!
www.carolemahoney.com
Follow Carole on social media: Instagram | Facebook | Linkedin
Check out her book! Buyer First: Grow Your Business with Collaborative Selling

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