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Useful beats clever, every time. We open with the hard truth about why most content and sales conversations miss: they’re built for the creator, not the customer. From there we get tactical. Shannon and Cord map the journey from problem unaware to purchase-ready, sharing practical ways to qualify buyer knowledge, read heat, and design messages that fit each stage. If you’ve ever watched a good lead go cold after a feature dump, this conversation offers a cleaner path: serve first, sell second, and match your offer to what the buyer is ready to hear.
Cord’s background adds weight to the playbook. Raised on a working farm, sharpened in big-agency work in Chicago, and proven through scaling a national franchise footprint, he brings an operator’s eye to marketing. We talk about turning seasonal spikes into steady pipelines, finding adjacent offers your customers already want, and raising lifetime value by simply being more useful. One standout example: shifting “spring service” outreach to fall, bundling pickup, tune-ups, and trickle chargers to smooth demand and increase trust. Small changes in timing and framing can unlock meaningful revenue without more noise.
We also share where Shed Geek is headed next. Expect more topical, timely episodes that spotlight what matters now, live ad reads that keep promotions current, and sponsored newsletter segments that deliver value first. We’re bringing more consumer-facing moments into a B2B space so manufacturers, RTO partners, and suppliers can speak directly to shed buyers’ real questions. As AI reshapes search and discovery, teams that educate clearly and show outcomes will win the clicks—and the customers.
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This episodes Sponsors:
Studio Sponsor: Shed Pro

Cardinal Manufacturing
Solar Blaster
Three Oaks Trading Company
NewFound Solutions