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Market turbulence has the metal building industry on edge, but is the panic justified? In this revealing episode, Steel Kings Jared Ledford and Eric Olson cut through the noise surrounding steel tariffs and economic uncertainty to deliver practical insights that matter to dealers and manufacturers.
From his hotel room in snowy Amarillo (yes, snowy Texas in April!), Eric shares how he's turning an unexpected challenge – a customer's too-visible display building attracting constant visitors – into a strategic opportunity by establishing a satellite office. Meanwhile, Jared reflects on their surprisingly strong March sales despite economic headwinds, drawing parallels to their experiences during COVID when building sales thrived against all predictions.
The hosts tackle steel tariffs head-on, offering contrasting perspectives on their long-term impact. While Jared anticipates price increases, Eric believes the initial shock exceeds the reality – highlighting that most new customers have no reference point for "normal" pricing anyway. Their candid discussion reveals how manufacturers are already reducing discounts, creating challenges for dealers accustomed to promotional pricing strategies.
What makes this episode particularly valuable are the actionable tactics shared from the trenches. Eric reveals how simply relocating Facebook advertisements to different zip codes instantly revitalized his lead generation, while Jared emphasizes the critical importance of customer qualification and timeline assessment. Their strongest advice? Stop apologizing for prices and never undermine your product's value – instead, confidently explain quality differences and stand behind your offerings "like the Rock of Gibraltar."
The conversation culminates with a passionate reminder that success in this industry requires genuine enthusiasm and commitment. As Jared puts it, "If you don't love metal buildings and wood sheds, leave it to somebody who does."
Ready to weather the market storm and potentially turn uncertainty into opportunity? Subscribe now and join the Steel Kings community of building professionals who refuse to let economic challenges dictate their success.

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Studio Sponsor: J Money LLC
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