What Do You Consider in How Much Do You Charge (series) Part 1

She Means Fitness Business

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10d ago 29:44

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How much do you charge? How much are you?

My first question is, How did you interpret that question?

Because you could think I’m going to dive into how to set your fees… and I am.

You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too.

You also could be asked this about something you’ve never even considered, like …

How much would you charge for a presentation ? What are your speaking fees?
How much would you charge to create a series of videos for our membership? Or organization or to provide the movement breaks at our corporate event?

If you haven’t thought about your response to any of these questions, or you really wonder how to set your fee structure when you’re starting or want to raise your rates, then this is for you.

I’m going to cover each of these in a little series because the two most popular workshops I’ve hosted in my career:

Offer Creation lab
Coaching Hotties: The HOW-TO for menopause fitness coaches & trainers

And within minutes, when I conduct a Business Better audit with our new Menopause Fitness Specialists, a couple things become clear. Many of us do not know where our biggest profit comes from.

We are not creating products and setting fees in a way that puts us in a profitable position. So let’s change that. You no longer need to believe that because you’re in a service-oriented business, or that you love it, that you can’t also make a profit and have a life you love.

That stops now, don’t you think?

Stay tuned for the How Much Do You Charge series.

Part 1: Public Speaking

Key Factors That Determine How Much Do You Charge:

In-Person vs. Virtual – Are you traveling to an event, or is it an online presentation?
Travel & Expenses – Will the client cover your travel, lodging, meals, or is that coming out of your fee?
Pre-Event Meetings & Prep Time – Will they need multiple calls, strategy sessions, or custom content before your presentation?
Marketing & Lead Generation Opportunities – Can you sell from the stage, collect emails, or gain exposure to your ideal clients?
Handouts & Resources – Are you providing physical or digital materials or exclusive content for attendees?
Length & Depth of Engagement – Is it a quick keynote, a full-day workshop, or consultation?
Licensing & Exclusivity – Are they purchasing the rights to use your content, or will you retain ownership and reuse it elsewhere?
Assets from the Event - Will they videotape and take photos of the event and will you get a copy or could you videotape the event? Will there be an opportunity to receive a testimonial for marketing use? Are make-up artists and hairstyling provided? If not, should you treat these as separate investments?

How to respond to “How much do you charge? For a Meeting Planner”

The Confident & Strategic Response

“Thanks for asking! My rates depend on a few key factors—about seven, actually. Are we talking in-person or virtual? Will you be covering travel and accommodations, or should I include that in my quote?”

The Expert Positioning Approach

“My fees are based on the scope of the event, level of preparation, and any additional elements like handouts, books, or extended Q&A time. To make sure we’re a great fit, let’s talk about what success looks like for you, and I’ll share the best options.”

The Negotiation-Friendly Response

"There are a few things that influence my rates—(you can mention the 8 key factors). If budget is a concern, we can explore options that create a win-win for both of us!"

Other Episodes of How Much Do You Charge Series:

Part 2 - Include Quality in How Much Do You Charge for a Potential Customer
Part 3 - Collaboration Opportunities Impacting How Much Do You Charge

Resources:

Join The Menopause Fitness Fix to know what you need before you workout again!
Join Flipping 50 Menopause Fitness Specialist to become a coach!
Get the Flipping 50 Business Scorecard to guide you as a coach.
Take the Quiz for support.

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#Fitness Industry #Sales #Debra Atkinson #Fitness #Health and Well-Being #Business #Marketing #Entrepreneur #Entreprenuers