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How to Protect Your Brand While You Scaling
Manage episode 494377300 series 3645880
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As you expand locations and partnerships, brand consistency becomes everything. Lauren Fernandez breaks down how to define, document, and protect your brand DNA.
Takeaways:
- Define your mission, tone, and core brand personality
- Go beyond basic brand books to capture voice, style, and story
- Align all vendors, agencies, and teams to one clear brand vision
Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.
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