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How to Build a Franchise Playbook That Actually Works

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Manage episode 494595599 series 3645880
Content provided by MAJC and Matt Jennings. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MAJC and Matt Jennings or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Your grand opening plan can make or break a new restaurant launch. Lauren Fernandez shares her blueprint for generating buzz and driving momentum.


Takeaways:

  • Build a 90-day marketing ramp-up before opening day
  • Create organic local buzz through grassroots outreach
  • Avoid opening to an empty parking lot by building social proof early

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.

  continue reading

121 episodes

Artwork
iconShare
 
Manage episode 494595599 series 3645880
Content provided by MAJC and Matt Jennings. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MAJC and Matt Jennings or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Your grand opening plan can make or break a new restaurant launch. Lauren Fernandez shares her blueprint for generating buzz and driving momentum.


Takeaways:

  • Build a 90-day marketing ramp-up before opening day
  • Create organic local buzz through grassroots outreach
  • Avoid opening to an empty parking lot by building social proof early

Want to connect directly with industry thought leaders like today’s guest? MAJC has built a community of hospitality professionals, where insights and tools help drive sustainable, profitable businesses. To get early access to the MAJC community, sign up at www.MAJC.ai.

  continue reading

121 episodes

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