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Over-Indexing & CPC - Bitesize Tips for Black Friday
Manage episode 521306721 series 3703403
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In this episode, Skye and Adam dive into the reality of overindexing, what it looks like inside a real account, why Google pushes certain products, and how that impacts visibility across the rest of your catalogue. They also explore how to manage rising CPCs without sacrificing performance or losing control of your spend.
Listen in to find out:
- How to identify overindexing inside your campaigns
- The smartest way to break out hidden products to give them visibility
- How to react when CPCs start climbing and performance becomes unstable
- Why lowering CPCs can sometimes increase ROAS instead of hurting it
This episode is essential listening for anyone managing Google Shopping, Performance Max, or paid media during Q4.
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