))
Budget & Settings - Bitesize Tips for Black Friday
Manage episode 521187501 series 3703403
Content provided by Shoptimised. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shoptimised or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Skye and Adam unpack one of the most important and misunderstood levers in Q4: how to manage Target ROAS (TROAS) during the high-intent, high-volume Black Friday weekend.
Listen in to find out:
- How to plan budgets across Black Friday
- What to do when campaigns hit daily spend caps early
- The smartest way to isolate high-spend products
- The #1 budget pacing mistake advertisers make that kills performance
This episode is essential listening for anyone managing Google Shopping, Performance Max, or paid media during Q4.
3 episodes
Share
