The Shoptimised Podcast shares expert insights, real-world strategies, and conversations that help brands grow smarter in eCommerce and digital marketing. It’s a space for marketers, retailers, and innovators to learn how optimisation drives performance, creativity, and measurable results.
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Shoptimised Podcasts
1
FeedOp & Automation - Bitesize Tips for Black Friday
4:36
4:36
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4:36
In this episode, Skye and Adam dive into the fundamentals of feed optimisation and automation rules, exploring how performance rules, custom labels, and attribute enhancements can dramatically increase visibility, efficiency, and revenue; especially in the run-up to Q4. They also share real account examples where feed improvements directly boosted …
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1
Over-Indexing & CPC - Bitesize Tips for Black Friday
2:07
2:07
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2:07
In this episode, Skye and Adam dive into the reality of overindexing, what it looks like inside a real account, why Google pushes certain products, and how that impacts visibility across the rest of your catalogue. They also explore how to manage rising CPCs without sacrificing performance or losing control of your spend. Listen in to find out: How…
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1
Budget & Settings - Bitesize Tips for Black Friday
2:57
2:57
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2:57
In this episode, Skye and Adam unpack one of the most important and misunderstood levers in Q4: how to manage Target ROAS (TROAS) during the high-intent, high-volume Black Friday weekend. Listen in to find out: How to plan budgets across Black Friday What to do when campaigns hit daily spend caps early The smartest way to isolate high-spend product…
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