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The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price
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8 :: There’s a Reason They Shoot the Messenger: A Smarter Way to Raise Prices
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Are price increases causing your loyal builders to shop around—and your prospects to ignore you?
If you’re in LBM sales, you know that passing along manufacturer price hikes with a shrug—or worse, a form letter—can make you look lazy and replaceable. But what if you could turn this challenge into a moment to win more business, re-engage cold prospects, and strengthen loyalty with your best clients?
In this episode, you’ll discover:
- A proven strategy to offset price hikes with valuable, actionable ideas.
- How to differentiate yourself from competitors using real-world builder insights.
- Why prospecting during price chaos can be your biggest growth lever.
Listen now to learn how to use price increases as your secret weapon to drive loyalty, win new business, and stand out in a commoditized market.
13 episodes
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