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The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price
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5 :: How to Navigate Around Your Most Common Sales Objection
Manage episode 509109835 series 3690234
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Kids are natural salespeople, navigating around, over, and through objections with ease. They have a complete lack of self-consciousness when it comes to getting what they want.
However, as we age and life kicks us around a bit, we start flinching when we anticipate objections, let alone hearing them.
If you're an LBM sales pro who’s ever been caught flat-footed by common objections like “We’re happy with our current provider” or “Not interested,” this episode breaks down why simply knowing objections isn’t enough—you need authentic, practiced responses that keep the conversation alive and the deal moving forward.
In this episode, you will:
- Learn the exact script that turns “We’re happy with our current provider” into a real opportunity.
- Discover how persistence and creativity—not perfect timing—close more deals.
- Uncover why scripting responses gives you an edge, even against competitors with lower pricing.
Listen now to discover how to outmaneuver objections and close more profitable deals without competing on price.
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