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The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price
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4 :: Why Chasing Every Builder Hurts Your Pipeline—and How PRIME Fixes That
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Are you chasing new business only to realize months later that it's unprofitable, frustrating, and a huge drain on your time?
Too many LBM sales pros fall into the trap of thinking all new work is good work. But if that customer isn’t both incremental and accretive, it’s just more stress with less profit.
In this episode, you’ll learn how to vet prospects like a pro using the PRIME framework, so you can stop wasting time and only fill your pipeline with clients who grow your top and bottom line.
In this episode, you will:
- Learn the 5 filters of a PRIME prospect to quickly qualify or disqualify leads.
- Discover why “gut feel” isn’t a sales strategy—and what to use instead.
- Understand how better qualification leads to faster deals, higher margins, and fewer service headaches.
Tap play now to learn how to use the PRIME framework to build a pipeline packed with high-profit, low-drama clients.
Also! Click here to download the PRIME framework and begin using it today evaluating your sales pipeline.
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