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The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price
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2 :: Stop Chasing Every Deal: The Two-Word Filter to Close More Deals by Qualifying Better Prospects
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Do you feel like you are wasting your time with tire kickers and price-focused, low-margin prospects who drain your energy and your profits? This episode reveals the two simple words that could instantly transform the way you qualify leads and close deals.
If you’re in the LBM sales world, you may feel the pressure to chase every opportunity, but not every deal is worth the chase. In this episode, we explore how thinking in terms of “Incremental” and “Accretive” can help you filter out the time-wasters and focus only on work that grows both revenue and profit.
Here’s what what’s in it for you:
- A simple two-word framework to instantly qualify whether a prospect is worth your time
- Real-world examples of deals that were incremental but not accretive—and why they became profit-killers
- Specific questions to ask during prospecting that save you time, boost margins, and build a stronger sales pipeline
Listen now to discover how to stop wasting time on low-value leads and start building a sales pipeline full of profitable, high-margin deals.
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