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The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price
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1 :: Sales Prospecting that Actually Works: The RRI Framework
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Are you tired of cold calls going nowhere—and feeling like you’re a nuisance?
If you’re in LBM sales and struggling to land quality meetings, this episode reveals the missing link: how to use the first 30 seconds of a sales call to earn trust, build credibility, and open the door to profitable conversations. We’ll break down the exact 3-step RRI framework that can instantly separate you from all the other sales schmucks slinging stuff—and lead to higher-margin deals.
In this episode you will:
- Learn the proven RRI Framework that helped host Bradley Hartman generate over $1M in sales calling people he did not know
- Discover why most salespeople fail on the first call—and how to never make that mistake again
- Get a real-world, repeatable phone script that show you exactly how to earn the right to interrupt and then deliver value
If you want to land more meetings, win more deals, and stop competing on price—tap play and start using the RRI framework today.
7 episodes
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