Jordan and Mike Whittaker (The Weedaker Group) explain how they help teams launch, train, and operate in a tough market. We cover compliance vs. operations, why inspectors and towns see rules differently, and how to plan events that feel safe and welcoming. They also share lessons from Morocco and how New Dia near Fenway Park became a true community hub with rotating art and a weekly award-winning show recorded on site.

You’ll Learn• The difference between SOPs for compliance and SOPs that run the business• How to navigate inconsistent enforcement across municipalities• When competitions help your marketing and when they do not• Why clear brand identity matters more than discounts• How destination storefronts and events build lasting community

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