Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

AI tools like ChatGPT and Gemini are changing the way people search and buy. Traditional SEO tactics no longer guarantee visibility as buyer behavior shifts toward conversational platforms. So what can B2B companies do now to stay discoverable in this new era of search?

According to Victor Huynh, a digital strategy expert and longtime leader in web performance marketing, businesses need to stop thinking of their websites as static brochures and start treating them as dynamic assets that communicate authority. He highlights how AI-powered platforms are already pulling brand insights from forums, reviews, and even YouTube comments with or without your input. The brands that win are those that proactively publish helpful, human-centered content and optimize for high-intent, question-based search behavior. As AI continues to shape the buyer journey, showing up in the right context becomes far more valuable than simply showing up first.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how generative AI is reshaping SEO strategies for B2B brands. They unpack the shift in user behavior, how to influence AI-generated answers, and why traditional long-tail keywords are no longer enough. Victor also shares steps any company can take this week to improve visibility in AI-driven search results.