Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

When a public transit agency sets out to revolutionize how a city moves, where does branding and digital strategy come into play? Beyond just buses and routes, what makes a new transportation service not only functional but also be embraced by the community? And how can a pilot program gain city-wide momentum through smart execution?

According to Victor Huynh, a digital marketing strategist and branding expert, the key lies in connecting transit innovation with hyper-localized branding and seamless digital experiences. He highlights how Ready Artwork helped LA Metro launch Metro Micro by blending private-sector speed with public-sector infrastructure. From optimizing app UX to wrapping vehicles and deploying data-driven dashboards, the agency’s role extended beyond aesthetics — it created public awareness, improved accessibility, and helped stakeholders track real-time performance. This holistic approach drove adoption and set a new bar for civic tech engagement.

In this episode of RAW Spotlight, Emily Au and Victor Huynh discuss how Metro Micro was launched through branding, digital design, and performance tracking. They cover the first-and-last-mile challenge in LA, how data dashboards influenced key decisions, and why visual branding helped drive adoption. Victor also offers advice for transit agencies looking to modernize with private-sector collaboration.