Victor Huynh is the CEO and Head of Digital Strategy at Ready Artwork, a digital marketing agency dedicated to B2B services. Born in San Diego, California, to an immigrant family, Victor embodies the entrepreneurial spirit instilled in him from a young age. He holds a background in graphic design, which propelled him into a marketing manager role early in his career and ultimately led to the creation of Ready Artwork over two decades ago. Throughout his professional journey, Victor has proven to be a versatile leader, serving as the Monrovia Chamber of Commerce President during the pandemic and advocating for local businesses.

Breaking into a new market requires transforming your digital presence to connect with the right audience. How can international manufacturers overcome complex web limitations, misaligned KPIs, and fragmented customer journeys to make an impact in North America?

According to Victor Huynh, a digital strategy expert, it starts by addressing foundational website issues before jumping into tactics like SEO. He highlights the importance of clarity and control, noting that many B2B brands struggle when backend systems block basic content updates and analytics tracking. The solution lies in a custom discovery process built around a seven-step blueprint, providing clarity on customer types, sales flows, and digital infrastructure. With a solid strategy, brands can avoid rushed fixes and lay the groundwork for long-term digital growth in the US market.

In this episode of RAW Spotlight, Emily Au and Victor Huynh talk about how smart digital strategy enabled an HVAC manufacturer to grow in the US. They break down the importance of solving technical bottlenecks, defining buyer journeys, and building a scalable website experience. Victor also shares advice for international brands entering the US market.