Unlock the secret world behind ad platform reports, attribution models, and performance optimization in this value-packed episode of The Media Buying Podcast. Jim and Rob pick apart the latest Alphabet/Google and upcoming Meta/Facebook earnings via the 10Q's, revealing how shareholder interests shape ad products and bidding ecosystems – and what that means for your business.

Key takeaways this week:

• Why reading quarterly 10Q filings should be part of your media buying research process. Discover overlooked insights on platform direction, product growth (like Gemini and Google Cloud), and future changes to ad products.
• How attribution settings (1-day vs 7/28-day) can transform your reported results, and how to avoid the most common tracking missteps in Facebook and Google Ads.
• Real talk on AI & LLMs: Are creative and digital agencies going to be obsolete? Find out how to leverage automation while keeping your unique edge, and why understanding data context remains crucial.
• Pro-level campaign auditing: Learn how to spot hidden issues with conversion tracking, mobile UX, browser compatibility, and more – often overlooked by both in-house teams and agencies.
• Tactical bidding strategies to protect your brand budget on Google Ads, including the best ad buying strategy that still outperforms target ROAS in many scenarios, and how to instantly reduce wasted ad spend on Google Ads.
• Pay-per-call goldmines & high-intent local services: Get actionable tips for finding evergreen verticals and matching bidding/timeframes to emergency vs research buyers.
• Debunking “broad targeting” myths and why trusting default platform recommendations without segmentation can tank your campaign (and job).
• How data warehousing (GA4 + BigQuery + Looker Studio) gives you a profitable edge for long-term reporting, attribution, and scaling.

This podcast episode is essential for digital marketers, eCommerce managers, paid media buyers, agency pros, in-house media buyers and affiliate marketers eager to elevate their paid traffic performance, avoid costly mistakes, and future-proof their strategies in an ever-evolving digital landscape.

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Resources Discussed in this episode

• Affiliate Summit
• Spades Media
• Boardwalk Marketing