SUMMARY:

In this episode, Aaron and Terryn reflect on their recent conversation with Mark Zook, CEO of Staus and Horizon Structures, who brings a fresh perspective from the world of Amish-built physical products. They explore how Mark has grown and diversified by staying true to a core offer while seizing adjacent opportunities—whether business, customer, or partner-related.

The hosts break down how entrepreneurs can grow responsibly by:

• Honoring the “magic” of what already works

• Identifying complementary revenue streams

• Using partnerships and affiliate models to expand without overextending

If you’re an operator or entrepreneur navigating growth, this episode will give you frameworks and real-world examples for how to scale wisely while protecting your core business.

Minute by Minute:

00:01 – Introduction 03:24 – Spotlight on Mark Zook: Amish Roots, Modern Business 05:00 – Building Two Brands: Staus & Horizon 06:58 – Finding Your Core Offer and Respecting It 08:10 – Don’t Break the Juju: Staying Focused on What Works 10:00 – Leveraging the Customers You Already Have 11:45 – The Power of Partnerships and Staying in Your Zone 13:15 – Business Adjacent: Turning Experience into New Ventures 15:40 – Customer Adjacent: Tailoring Offers to Nearby Audiences 17:00 – Affiliate Strategies: Monetizing Your “No” List 21:00 – Why Affiliate Marketing Is a Win-Win 22:00 – Wrap-Up: Core, Customer, Business, and Partner Adjacent Growth