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Our mission is to teach historically excluded people how to start and grow a career in programmatic and digital media. This podcast is 20-40 mins episodes highlighting diversity, Equity, Inclusion, while demystifying industry trends to help you navigate as a marketer and a programmatic ninja.
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An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.
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Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms ...
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“Real Talk Real Results” podcast is a podcast focused on guiding B2B marketers through the everyday challenges of building strategies, leading teams, and achieving tangible results. Nothing sugar coated here, these are real experts discussing realistic solutions. In the dynamic landscape of B2B marketing, many follow, but few lead. The “Real Talk Real Results” is your Marketing North Star amidst the noise of everyday business conversations.
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Ad Talk with GT Programmatic Consulting features interviews with thought leaders and captains of the advertising industry, and commentary on recent market events and M&A activity.
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
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Dedicated to educating and informing small business owners and marketers to grow their businesses using digital marketing.
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WithinDigital is monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.
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The first podcast (that I could find) to really dig into the technical side of "ad tech". An extension of the popular blog 'What Happens In Adops' will make a point of calling out the BS of our industry while trying to learn a thing or two along the way.
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The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way. Hosted on Acast. See acast.com/privacy for more information.
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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
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Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
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This podcast includes weekly search news recaps and vlogs that Barry Schwartz of the Search Engine Roundtable produces. It covers SEO, SEM, organic and paid search topics, mostly around Google but also on Microsoft Bing and other search engines. It is a quick way to catch up on the most important SEO and SEM topics of the week.
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Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.
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Madison and Wall's Brian Wieser digs nto how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Brian at [email protected].
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The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.
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The ClickZ Digital Marketing Podcast, presented and produced by Tim Flagg, published by ClickZ. ClickZ, the original digital business intelligence company founded in 1997, provides best practice advice, trends and insight from leading analysts and practitioners to a global community of more than 100,000 digital marketing and e-commerce professionals.
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Welcome to Subodha, where amazing things happen.
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Perspectives from the next wave of world-class investors and operators
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Join the Data-Dynamix Crew as they break down smart ways to use data to leverage and grow your digital ads strategy.
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Find the Digital marketing Podcats, we're happy to provide you with the finest in video marketing advice & information. This podcast is all about sharing tips with the listeners to build effective SEO strategies that shows transformational growth.
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Perennial Dissonance is a podcast by Dave "Blogthoven" Bowers and Ryan DeNardis discussing the perennial questions regarding "classical" music and its impact on society.
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Brian Casel hosts conversations with founder friends. We talk about startups, products, software, entrepreneurship, but also what's happening in our lives away from our screens and revenue graphs.
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The Digital Distillery Podcast Network brings all of our shows covering Digital Marketing, Digital Sustainability, CTV, and Digital Publishing under one roof. Host Phil McDowell brings you to the exclusive invite only Digital Distillery events from across the globe with one-on-one interviews with some of the most influential speakers on The Digital Distillery Podcast. Digital Sustainability is the topic of the day in the Green About Media podcast where Phil sits down with digital professiona ...
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Tech talks by Vishnu VG. Cloud Expert | Software Architect | AWS Community Builder | Technology Blogger. Opinions are personal.
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Serge and Shelley share their expertise and opinions from a collective 40+ years in the recruitment profession. The podcast is all things recruitment - from the latest trends, industry news, technology, helpful tips and interviews with some of the biggest globally recognized names in the recruitment industry
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A Podcast dedicated to discussing the details of online advertising and how to make it easier!
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This monthly podcast led by Kerel Cooper, SVP of the Customer Journey Group at LiveIntent, breakdowns best practices, debunks myths, and explores innovations with experts to help you become an expert on all things related to email and people-based marketing.
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Host Tim Barsness dishes on the latest developments within the advertising realm. Tune into the fjorgecast to receive insider tips and advice from experts within the advertising industry. Fjorgecast is your first stop in hearing about the unique opportunities and challenges advertisers face today.
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Our marketing lecturer Jessy is hosting #MarketingTalks , a new series of podcasts, that we are launching at the Suliman S. Olayan School of Business (OSB)|AUB. During the talks, the guest and her will tackle various marketing-related topics, practices, applied strategies, future trends, and successful campaigns... even students are joining to discuss some big brands' failures and stories! Stay tuned every week for a new exciting topic and you could watch it too on our Youtube Channel https: ...
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Previously the Marketing Myths Podcast, KeyNews reformed the way KeyMedia Solutions is going about our podcast creation process. We pride ourselves on our intellectual curiosity and our continuing education program. Because of this, we want to share our studies, research, education, and insights around the world of Digital Marketing with you! Each week you will hear from a variety of our team members and the perspectives they bring to the boardroom.
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Explore the dynamic world of FAST–the key growth driver in streaming–where innovation meets entertainment and media pays for itself; hosted by Ben Goodfriend, FASTer features engaging conversations with the industry experts, creators, and technologists defining the future of Free Ad Supported Television. FASTer with Amagi is produced by Next Chapter Podcasts.
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The Digital Marketing Insights Show invites professionals in the digital space to talk about their journeys. Whether the professional is experienced or new to the industry. We look to follow their progress in the space and look to find insights into what is working for them.
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The American Journal of Respiratory Cell and Molecular Biology (AJRCMB) is proud to present the Lung Science Podcast series! Featuring engaging interviews and commentaries with luminaries in pulmonary and critical care basic investigation.
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The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what’s happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and present you with diverse insights a ...
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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
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Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabl ...
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The Circle of Competence Podcast focuses on the nexus between entrepreneurship and investing, and explores each guest's journey of buying, building, and operating businesses. From real estate to technology to small business investing and more, this podcast will be a wide-ranging exploration of what it takes to build a sustainable operation in today's competitive world. Support this podcast: https://podcasters.spotify.com/pod/show/the-circle-of-competence/support
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There is a lot of uncertainty at the moment in the Digital Media landscape but one thing is for sure. Conscious consumerism is in, and companies that aren’t getting the message….are on their way out.The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar.B ...
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Join the Trends Podcast where we explore cool new business ideas and the latest in tech like AI and Crypto. We're your smart friends doing the homework for you. Get the info you need without spending hours on research. You’re in great company with 63,000+ founders who are also finding new opportunities. Press play and let's see what's trending!
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Ad Tech Today features conversations about the subjects that matter most to app publishers, developers, demand partners, and advertisers. This podcast is produced by Smaato. Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and ad server. Our controls make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around ...
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Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks ...
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"Power of Podcasts, the only podcast advertising event in the Middle East, presents 'Perspective from the inside'. A podcast that recaps key insights and ideas discussed at the Power of Podcasts 2024 event. Host Lara Varlamova sits with speakers from the event, from the world of advertising, leadership, and creators, to get their perspective on the power of podcast advertising and how they see the media playing an impactful role in marketing plans. Power of Podcasts is an annual event by Nex ...
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177. Programmatic Media Planning with a Data-First Mindset
37:06
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This is the second episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtu.be/jXgKLxwVj44 In this episode, I talk with Natalia Ruelas from Drako about her journey from studying marketing in Canada to becoming an account manager in programmatic advertising. She shares how important it is to research…
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The Professional and Personal Journey of a Programmatic Analyst - with Emma WoodBridge
35:21
35:21
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In this episode of Her Digital Story, host Amelia Parsons speaks with Emma Woodbridge, a Programmatic Analyst at GRV Media. They discuss Emma's inspiring journey through the digital publishing landscape, her experiences at MailOnline and Integral Ad Science, and her current role at GRV Media. The conversation touches on the importance of user exper…
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It’s New 5/27: Google Ads lists limits, programmatic vs technical SEO and AI features
9:48
9:48
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Today we covered that Google lowered the customer list requirement for targeting on search campaigns. Google’s John Mueller doesn’t like to lump programmatic SEO with technical SEO. Google is testing image carousels in the AI Overview. Google is testing new call to actions to drive people into AI Mode. 0:00 - Introduction 0:52 - Google Ads customer…
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Ep. 34. Google's Search Durability, Tariffs and Advertising, More 1Q25 Results + Ads101 on Programmatic Advertising With Dentsu's Zac Selby
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On this week's M&W Podcast, we provide our regular take on new economic data, advertising industry earnings results and more. We also summarize our original research of the week. Plus, our Advertising 101 series continues with a focus on digital advertising – and programmatic advertising in particular – with Dentsu Media’s global addressable lead, …
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Ep. 38: New Ad Forecast! Behind Our 2025 Upgrade
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8:28
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In this week's episode of the Madison and Wall podcast we review our newest advertising forecast and some of the potential drivers of recent advertising strength in the US. We then explain why despite the upgraded forecast, many risks loom.By Madison and Wall
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Google Ranking Movement, The Great Decoupling, Explicit Ranking Algorithm, Indexing Drop & AI, Lens, Ads & More
8:55
8:55
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This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the Great Decoupling? Did Google start indexing less in late May? Google updated its ranking algorithm around explicit content and videos, plus they updated its SafeSearch documentation. I posted the monthly Google webmaster report for June …
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How Constituent Pressure Can Influence Congressional Budget Decisions with Catherine Rowland Congressional Progressive Caucus Center
37:38
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Catherine Rowland, Legislative Affairs Director at the Congressional Progressive Caucus Center, joins Deepak Puri, CEO of The Democracy Labs, to explore the current budget reconciliation process in the US Congress. Regardless of the method, Catherine emphasizes that the voice of constituents can make a difference in the outcome and influence budget…
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It’s New 6/5: Google indexing drop, explicit ranking update and more
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Today we covered some reporting a drop in indexing with Google Search since late May. Google updated its explicit search ranking algorithm and revamped its SafeSearch documentation. Google Ads API version 20 is out. FTX sued Neil Patel for $55 million. And Bloomberg interviewed Google’s CEO, Sundar Pichai. 0:00 - Introduction 0:39 - Google Indexing…
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Should You Run Your Marketing Team From Home Or From An Office?, Stop Trying To Measure Everything, A/B Testing At Its Finest, Google Lens Coming To YouTube Shorts
18:40
18:40
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In this episode #2983, Eric Siu and Neil Patel discuss handling negative feedback on social media, the shift in remote work dynamics, and how AI is reshaping workforce structures. They highlight the engagement value of negative headlines and explore innovations in commerce through tools like Google Lens and YouTube Shorts. The conversation undersco…
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It’s New 6/4: The Great Decoupling, AI Overviews & Video Ads & More
14:04
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Today we covered The Great Decoupling with Google Search impressions and clicks. We are seeing Google search volatility on June 4th. Google AI Overviews have shown up at the bottom. Google Discover is testing showing generative AI summaries. Google video ads expands to search, shopping and images. Navah Hopkins is the new Microsoft Advertising Ads …
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How We Keep A Positive Mindset When Things Are Rocky Economically, AI Has Killed Informational Content For SEO
28:28
28:28
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In this episode #2982, Eric Siu and Neil Patel discuss maintaining a positive mindset during economic challenges, emphasizing resilience, perspective, and adding value to others. They explore the shift in content marketing strategies driven by AI, stressing the need for original, value-driven content that resonates with the ideal customer. The conv…
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E090 - Surviving AIO: Can Organic Traffic Compete?
26:11
26:11
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Google’s rollout of AI Overviews (AIO) is changing the landscape of organic search. Now appearing in around 13% of all queries, AIO is expected to grow in visibility—reshaping how users interact with search results. While transactional and map-based searches remain mostly unaffected, AIO often answers user queries directly, limiting the need to scr…
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When Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified Leads
18:57
18:57
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In this episode #2981, Eric Siu and Neil Patel discuss when marketing goes wrong, using Taco Bell’s quality meat announcement as an example, and contrast it with effective strategies that drive positive results. They highlight the role of AI in generating marketing qualified leads, the power of consistent follow-ups, and the value of authenticity a…
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What I Learned By Talking To A Marketing Team About AI At A Company That Generates Over 20 Billion A Year, SEOs Are Getting Fired Left And Right
29:03
29:03
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In this episode #2981, Eric Siu and Neil Patel discuss the challenges and opportunities of AI in marketing, highlighting the gap between AI adoption and actual business results. They explore the future of SEO, the importance of accountability in AI usage, and the need for consistent brand engagement. The conversation also emphasizes collaboration o…
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Navigating Social Media Chaos - Emerick Ernoult - Agorapulse
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Emeric Ernoult, Co-Founder and CEO of Agorapulse, talks about how the company grew from a Facebook contest tool into a full social media management platform. He shares the ups and downs of keeping up with the fast-changing world of social media marketing and how B2B marketers can the get most out of their social media platforms. He encourages B2B m…
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Rethinking Work in Adtech (with Rishad Tobaccowala)
37:27
37:27
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Host Noor Naseer sits down with author, podcaster, and ad industry visionary Rishad Tobaccowala to discuss how leaders should be rethinking work in today’s adtech landscape. Rishad explores how work has fundamentally changed, details the evolving priorities of the modern workforce, and shares why the adtech industry must broaden its perspective to …
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OM Ep. 178- Are You Undercharging? How Pricing Strategy Impacts Your Bottom Line with Carl Stoddard
24:59
24:59
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In this Ortho Marketing episode, Dean Steinman is joined by Carl Stoddard, President of Doctors CFO. They discuss how your pricing strategy could be holding your practice back. They dive into the true cost of undercharging, how to evaluate your current pricing, and proven strategies to increase profitability without sacrificing patient satisfaction…
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Ep. 37: Digital Ad Taxes, CPG Trends + What Caused 1Q25's Strength?
12:28
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In this week's episode of the Madison and Wall podcast we review new economic news, discuss the impact of taxes on digital advertising, look at CPG industry growth rates and explore factors impacting the most recent quarter's ad market strength.By Madison and Wall
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Google Search Ranking Volatility, Web Publishing Dead, AI Mode Search Console Data & AI Mode Scares SEOs
8:21
8:21
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This week, we covered more Google Search ranking volatility around May 29th. Google’s CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge. Most SEOs are scared of AI Mode in Google Search. Google AI Mode data is coming to Search Console. Google AI Overviews test query expansion feature. Google Ads has new he…
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It’s New 5/29: Google AI Overview ads timing, promoted pins and ranking volatility
8:07
8:07
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Today we covered how Ginny Marvin from Google said when you will see ads above/below or within AI Overviews. Google will bring promote pins to Google Maps for Demand Gen campaigns and we are seeing new Google search ranking volatility. 0:00 - Introduction 0:56 - Google Ads in AI Overviews above/below and within 4:00 - Google promoted pins for deman…
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Cool S**t We're Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We're Generating Pipeline In A Weird Economy
24:27
24:27
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In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the trade-offs between fame and anonymity in today’s digital world. TIME-STAMPED SHOW NOTES (00:00) Revolutionizing Advertising with AI (02:55) The Evoluti…
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176. Choosing The Right Data Partner In The Crowded Programmatic Market
43:25
43:25
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This is the first episode in a special 3-part series sponsored by Drako! In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing programmatic data company. Stewart shares what it’s like to work in ad tech as a former trader and why it’s so import…
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It’s New 5/28: Google on web publishing, SEOS scared of AI Mode and more
11:14
11:14
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Today we covered The Verge’s interview with Sundar Pichai, where he said web publishing isn’t dying. A new poll showing SEOs are scared about AI Mode. Google AI Overviews are testing query expansion. Google product results with a third level overlay to keep searchers on the page. Google enhanced conversion configuration to a new GTM tag. 0:00 - Int…
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Norm Chait - VP of U.S. Marketplace, Perion
53:24
53:24
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In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry. Break…
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How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being 'Nice’, 14M YouTuber Quits - Is Going Viral Worth It?
18:03
18:03
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18:03
In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expectations, and the balance between fame and anonymity in the digital age. TIME-STAMPED SHOW NOTES (00:00) Revolutionizing Advertising with AI (02:55) Th…
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SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn't Make You More Money, How To Get A 50% Discount On Luxury Clothes
24:50
24:50
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In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role of personal branding, appearance, and the psychology of giving in business success. TIME-STAMPED SHOW NOTES (00:00) The Challenge of SEO Attribution …
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175.5. Programmatic Hands-On Keyboard Training (June Specials)
1:59
1:59
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https://reachandfrequencycourse.thinkific.com/courses/program What it is: A 4-week live accelerator for programmatic traders and ad ops pros who want to level up fast inside the DSP, using real campaigns and walkthroughs. Who it's for: Junior traders who want hands-on experience Client service or ad ops pros managing campaigns In-house marketers pi…
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It’s New 5/26: AI Mode Data In Google Search Console & Google Ads and more
11:50
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Today we covered how Google Search Console will get AI Mode data but it will be lumped in with all the other data, with no way to break it out. Google Ads has new help docs on AI Mode and AI Overviews, etc. I am seeing complaints about the live indexing API in Google Search. Google Shopping tests a new sub menu. And more… 0:00 - Introduction 0:50 -…
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Why I Fired My $25k/mo YouTube Agency, The Business Case for AI Mode, Website Traffic Is Toast (The Rapid Decline)
36:02
36:02
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In this episode #2977, Eric Siu and Neil Patel discuss Neil’s experience with a YouTube agency, emphasizing the importance of strong scripts and the challenges with communication. They share insights on managing video content, the shifting impact of SEO and AI, and adapting to changes in website traffic and attribution. TIME-STAMPED SHOW NOTES (00:…
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Ep. 36: Big, Beautiful Business Deterrents, New Pay TV and Video Data, Publicis Buys Influencer Agency and More
10:13
10:13
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On this week's M&W Podcast we review our take on the potential consequences for foreign capital investment that may follow from tax policy changes in the US, go over new TV data we published on pay TV subscriptions, video ad loads and video spending and assess the news of Publicis' acquisition of a new influencer agency.…
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Google I/O, Marketing Live, AI Mode, AI Overviews, AI Ads, Search Volatility & More
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This week was a huge week for search; between Google I/O and Google Marketing Live - it was just a lot. We had two unconfirmed Google ranking updates, one on I/O day and one on May 16th. Google announced AI Mode was live in the US and then announced a number of new features for AI Mode. Meanwhile, AI Mode links had a bug with tracking, it should be…
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[TDD] Women's Edition 2 Vol. 2: LIVE from Hamburg
1:02:57
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Welcome back to the Digital Distillery Podcast. By popular demand, The Digital Distillery: Women Edition was hosted for the second time in just two months. Held at 4 WALLS in Hamburg May 5th, the second edition explored two main themes between conversation-starting, interactive keynotes and panels: "Why Women Are the Future of Sports Fandom in Spor…
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It’s New 5/22: Google AI Mode Ads, AI Overview Desktop Ads & Google SEO AI Advice
19:35
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Today we covered the news out of Google Marketing Live around ads in AI Mode, ads in desktop AI Overviews. New Google Ads smart bidding exploration. New Google Ads AI tools and Agentic features. Why Google placed the AI Mode tab on the left, always. Google’s new help documents on using AI for content and your website and AI search features. 0:00 - …
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Are Standing 1 On 1's Stupid?, Erewhon's Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We're Going To Ramp The F**K Out Of YouTube
24:17
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In this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and creative strategies. TIME-STAMPED SHOW NOTES (00:00) The Value of Standing One-on-Ones (02:53) Marketing Strategies and Consumer Behavior (05:53) Econ…
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It’s New 5/21: Google I/O, AI Mode, AI Overviews & Ranking Volatility
15:53
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15:53
Today we covered the news out of Google I/O from yesterday, including my one-on-one with a Google executive. Google AI Mode rolled out in the US and they are testing a slew of new features. Google AI Overviews have expanded and they claim a 10% increase in searches from it. Google search ranking volatility also heated up over I/O. 0:00 - Introducti…
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The Management Styles Of Mark Zuckerberg And Jensen Huang, Private CEO Conversations Around AI And Their People, The Real Use Case For AI (It's Not Replacing Jobs)
26:56
26:56
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26:56
In this episode #2975, Eric Siu and Neil Patel explore how tech giants are driving innovation and how AI is reshaping jobs, marketing, and workplace culture. They highlight the importance of adapting to constant change. TIME-STAMPED SHOW NOTES (00:00) Tech Giants and Innovation Trends (02:51) AI's Impact on Employment and Corporate Strategy (05:53)…
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The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand Metrics
28:15
28:15
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28:15
Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-cli…
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Aman Advani - Co-Founder & CEO, Ministry of Supply
52:02
52:02
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52:02
In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Aman Advani, Co-Founder and CEO of business wear fashion brand, Ministry of Supply, to discuss how the brand merged technology, sustainability, and customer insights to reinvent modern professional apparel with a focus on comfort and performance.…
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It’s New 5/20: Google Ads benchmark, site name poof, IndexNow products & more
6:28
6:28
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6:28
Today we covered the Google Ads benchmarks report from Wordstream. Google is testing removing site names from the search results. Google tests a new link icon in a box. IndexNow supports product schema, which leads to faster shopping indexing and Shopify and Amazon will support it. 0:00 - Introduction 0:45 - Google Ads Benchmarks 2025 2:18 - Google…
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The One Trait That Determines If You'll Be Rich, The One Thing Worth Micromanaging On Forever, How Bad Is The Economy Affecting Marketing?
30:39
30:39
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30:39
In this episode #2974, Eric Siu and Neil Patel discuss staying resilient in tough times, balancing ethics in business, and the role of tech in preserving memories and legacies. They also reflect on how AI might shape personal brands. TIME-STAMPED SHOW NOTES (00:00) Resilience in Business Challenges (02:51) Navigating Financial Strains and Investmen…
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It’s New 5/19: Google ads with AI Overviews, ad bug, Discover desktop, faster AI Mode, AI shuffle and volatility
9:11
9:11
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9:11
Today we covered how Google said ads with AI Overviews on the page are making as much as ads without. Google Ads has a bug with ad spend on new customer acquisition. Google Discover seems to be rolling out on desktop. Google made AI mode faster, tests AI shuffle and we are seeing volatility. 0:00 - Introduction 1:05 - Google earning on ads with AI …
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AI Is Going To Revolutionize Marketing, How To Instantly Get The Best AI Prompts
21:01
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21:01
In this episode #2973, Eric Siu and Neil Patel explore how AI is reshaping marketing, focusing on organizational changes, email strategies, and content creation. They talk about finding the right mix between using AI tools and keeping the human touch. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Marketing Organizations (03:05) AI in Email Ma…
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1. Digitalent - Helping businesses identify the skills and talent they need to succeed in the AI age
36:17
36:17
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36:17
🎧 Why AI Talent Is the #1 Growth Challenge for Businesses (and How to Solve It)AI tools are evolving fast—but if your company can’t hire or retain the right talent, you’re already falling behind. In this episode, we speak with Chris Morrow, founder of specialist AI recruitment firm DigiTalent, about how businesses can compete globally for top AI pr…
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Ep. 35: TV Upfronts, Retail Sales, Netflix Data, Dentsu + Globant and More
9:40
9:40
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On this week's M&W Podcast review the latest retail sales data and its read-throughs for the economy, Walmart’s advertising business, our take on the Upfronts, Netflix’s latest data point on ad-supported subscribers, the latest results from Dentsu and Globant and more.By Madison and Wall
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Google Rethinking Search, Replacing Reddit, Search Console Annotations & So Much More
10:15
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10:15
This week, we covered, you guessed it, more Google search ranking volatility. Google also said they are rethinking its search stack from the ground up because of LLMs. Google is testing AI Overviews in more regions and languages prior to Google I/O/ Google is testing AI Mode buttons throughout Google Search. Google is testing a new Discussions beta…
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It’s New 5/15: Google LLM Search, Click Bias, Ads Device Targeting & Funded By
10:19
10:19
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Today we covered how Google said it needs to rethink search from the ground up with LLMs in mind. Google adjusted for click bias because of rank position. Google Ads PMAx campaigns now support device targeting. Google Ads has a new “ads funded by” section. 0:00 - Introduction 1:28 - Google Rethinking Search From Ground Up 3:32 - Google Click Positi…
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Does Being Transparent Really Help In Your Marketing?, First Principles Of Generational Businesses, What We Learned From A Private Conference Ratings, Why Our YouTube Channels Are Starting To Finally ...
28:21
28:21
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28:21
In episode #2972, Eric Siu and Neil Patel discuss the power of transparency in marketing and the core principles of building a generational business. They highlight the importance of customer feedback, strong teams, and retention, while also exploring the evolution of content creation and lessons from business challenges. TIME-STAMPED SHOW NOTES (0…
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175. Reaching Hispanic Audiences with Premium Video + Programmatic Power
38:36
38:36
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38:36
In this episode, we’re joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as Dominicans, Puerto Ricans, Salvador…
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It’s New 5/14: GSC Annotations, Bing APIs, GML Emails, PMax Images and What’s Happening
9:46
9:46
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Today we covered Google Search Console testing the add annotations feature. Bing Search APIs are retiring. Google internal emails on Google Marketing Live from 2024. Google Ads PMax image optimization feature. Google Business Profiles new What’s Happening feature. 0:00 - Introduction 1:05 - Google Search Console report annotations 1:57 - Bing Searc…
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