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151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1
Manage episode 428103130 series 3562653
The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. https://youtu.be/5e8CWp3itHk
New Reach and Frequency® program starting soon! Sign Up Here: https://www.reachandfrequency.live/courses/program
This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction. Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices.
The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. https://youtu.be/5e8CWp3itHk
Part II will do the same but focusing on ID Bridging. Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist
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Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
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Timestamp:
(02:04 - 03:32) Understanding the DSP and SSP
(05:08 - 07:05) Understanding Ad Servers in Digital Advertising
(08:01 - 10:21) Understanding Ad Tech Ecosystem Bridge
(17:43 - 18:54) Understanding the Lifecycle of Ad Impressions
(26:08 - 27:22) Digital Ad Exchange Process Overview
(34:26 - 35:45) Media Buying Strategy Overview
Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
Meet The Team:
Hélène Parker - Chief Programmatic Coach
Learn Programmatic
Manuela Cortes - Co-Host
Programmatic Digest In Espanol
Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn
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