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The 4x4 Framework for RFP Success, Part 3—Content - EP087
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Now that you know how to build an effective RFP strategy and establish efficient processes, it's time to tackle the meat and potatoes of the proposal response—CONTENT.
So, what questions should you be asking as you write the proposal itself?
On this episode of The RFP Success Show, I cover the four key guidelines for creating proposal content, reminding you to address the question at hand and position the content around your solution.
I explain how to write to the evaluation criteria, focusing your time and resources on the areas of the RFP that get the highest scores.
Listen in for insight on making your proposal absorbable and get my top strategies for building trust through RFP content.
Key TakeawaysThe 4 elements of the RFP Success Company's 4x4 framework
- Strategy
- Process
- Content
- People
The top 4 guidelines for creating winning RFP content
- Address the question at hand
- Position your content around your solution
- Pay attention to the evaluation criteria
- Make your content absorbable
What role strategy plays in writing content to a potential client's real pain points
The value in focusing your resources on the areas of the RFP that get the highest scores
Why it's crucial to use terminology from the evaluation criteria
How readability makes your content absorbable
How to build trust through RFP content with stories and proof
The challenge of making a highly technical RFP absorbable
Connect with LisaThe RFP Success Company on YouTube
The RFP Success Company on LinkedIn
Email [email protected]
Resources4x4 Framework Part 1 on The RFP Success Show EP085
4x4 Framework Part 2 on The RFP Success Show EP086
Schedule a Chat with The RFP Success Company
Samantha Enslen on The RFP Success Show EP083
Samantha Enslen on The RFP Success Show EP084
How to Enable the Readability Function in Word
Email [email protected]
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