Are your Facebook ads really underperforming—or are you just reading them wrong?

In this fast-paced episode, Jonathan, Steve, Ronan, and Jeanine dive deep into the misunderstood art of analyzing Facebook ad campaigns. If you're a photographer running ads and feeling frustrated by “low quality leads” or poor bookings, this conversation will flip your mindset—and your results.

Whether you’re new to ads or spending thousands each month, you need to hear this before touching your Ads Manager again.

In this episode, you’ll discover:

• Why your ad isn’t supposed to book dream clients—and what actually does
• The 3-step process to accurately diagnose ad performance (hint: it starts with you)
• How one mindset shift led to 30 bookings in a week—from the same leads
• The dangerous assumptions photographers make (and how they’re sabotaging sales)
• Why “bad leads” might just be brilliant clients waiting for the right approach

Take the first step toward creating a photography business that makes a difference. Visit Difference Maker Inner Circle to learn more about transforming your business through proven strategies and mentorship.

The Difference Maker Revolution podcast helps you grow your photography business by teaching you how to:

• Generate highly targeted leads.
• Increase conversions with ideal clients.
• Build long-term client relationships.
• Create consistent, predictable revenue.

• Jonathan Ryle: Photography marketing funnel specialist.
• Steve Saporito: Serial portrait studio owner and photography educator.
• Ronan Ryle: Board of Directors of the PPA, Professional Photographers of America.
• Jeanine McLeod: Family portrait photographer specializing in joyful, storytelling photography for parents.

Gain insights from professionals who know what it takes to build a successful photography business. Whether you're looking to increase client satisfaction, improve your sales, or align your work with what clients truly value, this episode is packed with actionable advice.

Through fun, educational, and inspiring discussions, the Difference Maker Revolution aims to help you create a healthier society through photography.