Working with Repeat Borrowers - #268

In this episode, we're diving deep into one of the most powerful—and often underappreciated—aspects of private lending: working with repeat borrowers.

Whether you’re a seasoned hard money lender or just getting started, learning how to build long-term relationships with trusted investors can transform your business. Jason breaks down the huge ROI potential of working with repeat clients, how to think about customer acquisition cost vs. lifetime value, and why residential fix & flip borrowers often present more recurring opportunities than commercial ones.

🔍 What we cover:

• Why repeat borrowers are key to scaling your private lending business

• How to calculate lifetime value of a borrower

• Common do’s and don’ts when nurturing borrower relationships

• Why cutting fees might hurt more than help

• How to balance your loan portfolio between new and repeat clients

• Field tips: the value of actually showing up at your borrowers’ properties

Over 50% of our deals each month are with repeat borrowers—and we think that’s the sweet spot. Tune in to hear real stories, lessons learned, and actionable strategies to create lasting borrower relationships that drive consistent, profitable deal flow.

📈 Whether you're doing 2 deals a month or 20, this episode is packed with insights to help you grow smart and sustainably.

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Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

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