Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Alex Shevelenko. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Shevelenko or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

59 - Positioning vs. Branding: Understanding the Key Differences for Business Success with Cunningham Collective's Andy Cunningham

55:52
 
Share
 

Manage episode 440452999 series 3487410
Content provided by Alex Shevelenko. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Shevelenko or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Your host, Alex Shevelenko, talks with the Founder and President of Cunningham Collective, Andy Cunningham. Andy delves into the intricacies of business positioning, particularly in the tech sector. Andy shares her experiences, including working with Steve Jobs on the Apple Macintosh launch, emphasizing the importance of finding a unique market position. The discussion covers the distinction between positioning and branding, the challenges of a saturated market, and the significance of emotional connections in customer and employee engagement. Andy also highlights the role of leadership and strategic thinking in successful positioning.

To learn more about Andy's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

  continue reading

71 episodes

Artwork
iconShare
 
Manage episode 440452999 series 3487410
Content provided by Alex Shevelenko. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Shevelenko or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Your host, Alex Shevelenko, talks with the Founder and President of Cunningham Collective, Andy Cunningham. Andy delves into the intricacies of business positioning, particularly in the tech sector. Andy shares her experiences, including working with Steve Jobs on the Apple Macintosh launch, emphasizing the importance of finding a unique market position. The discussion covers the distinction between positioning and branding, the challenges of a saturated market, and the significance of emotional connections in customer and employee engagement. Andy also highlights the role of leadership and strategic thinking in successful positioning.

To learn more about Andy's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

  continue reading

71 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play