Best Alex Shevelenko Podcasts (2025)

1
8 – Mind Movies for Leaders: Persuade, Inspire, Connect 53:19

Play Pause

9h ago53:19

53:19

Your host Alex Shevelenko welcomes Melissa Reaves — Founder and CEO of Story Fruition — to discuss why stories work outperform data in business communication. Melissa's journey from advertising technology startups to creating her bestselling Mind Movie Method reveals why human brains are wired for narrative over data. In this conversation, she expl…

1
7 – Content That Sells: Short-Term Ammo, Long-Term Impact 30:26

5d ago30:26

30:26

Your host, Alex Shevelenko, sits down with Aaron Dunn — VP of Marketing at Thoroughpass — to explore the evolving world of interactive content in B2B marketing. Aaron’s career spans from the early days at SnapApp, a pioneer in turning static content into engaging experiences, to leading marketing initiatives that shape how businesses connect with a…

1
6 - From Churn to 95% Retention: The New Agency Growth Playbook 1:07:11

13d ago1:07:11

1:07:11

Your host, Alex Shevelenko, sits down with Luke Tobin — serial entrepreneur and investor — to explore how to scale companies with staying power in industries where client loyalty is hard to win. Luke built Digital Ethos into the UK’s fastest-growing marketing agency before its acquisition by Cadastra, where he went on to co-lead EMEA operations wit…

1
5 – CEO Lessons from Scaling Meetup, Investopedia & More 36:12

22d ago36:12

36:12

Your host, Alex Shevelenko, sits down with David Siegel — former CEO of Meetup, Investopedia, and Seeking Alpha — to explore what it takes to lead organizations through growth, reinvention, and successful exits. With 7X and 5X outcomes under his belt, David has guided companies through pivotal transitions while keeping both culture and performance …

1
4 – How to Build, Exit, and Build Again: Shane Neman’s Formula for Growth 1:05:41

1M ago1:05:41

1:05:41

Your host, Alex Shevelenko, sits down with Shane Neman — serial entrepreneur, venture capitalist, and real estate developer — to explore what it takes to build, scale, and exit businesses across industries. From dropping out of NYU Medical School to founding JoonBug, a nightlife digital events powerhouse, and later creating EZ Texting, the largest …

1
3 – The Biggest Myths Holding Back Your Sales Team 37:48

1M ago37:48

37:48

Your host, Alex Shevelenko, sits down with Geoffrey Reid — former CEO of Marcus Evans Group and author of Revenue Catalyst: Mastering the Art of Sales — to explore what it takes to build a career from the ground floor to the top of a global organization. Over 25 years in the business world, Geoffrey has honed a deep understanding of revenue generat…

1
2 – Nobel Peace Prize Winner Oleksandra Matviichuk: How One Person Can Change the World 1:00:52

2M ago1:00:52

1:00:52

Your host, Alex Shevelenko, sits down with Oleksandra Matviichuk — Nobel Peace Prize laureate, Ukrainian human rights lawyer, and head of the Center for Civil Liberties — to explore what it truly takes to defend freedom when the systems around you fail. For over 15 years, Oleksandra has been on the front lines of the fight for dignity, justice, and…

1
1 – From Idea to Impact: How to Make Your Innovations Actually Stick 45:48

2M ago45:48

45:48

Your host, Alex Shevelenko, sits down with Nick Jane, CFA and CEO of IdeaScale, to unpack what it really takes to drive innovation inside large organizations. Nick shares his journey from academia and Wall Street to leading one of the most impactful platforms in idea management. Along the way, he highlights what slows innovation down—bureaucracy, u…

1
62 - Understanding the Non-Linear Buyer Journey: A New Approach to Marketing with Forget The Funnel's Georgiana Laudi 38:49

11M ago38:49

38:49

Your host, Alex Shevelenko, talks with the Co-Founder and Chief Strategist of Forget The Funnel, Georgiana Laudi. Georgiana argues that the sales funnel model is overly simplistic and dehumanizes customers by reducing them to mere leads. She advocates for a customer-led growth framework that prioritizes understanding and delivering value to custome…

1
61 - Navigating the Evolving Landscape of Content Marketing: Insights on AI, Video, and Audience Engagement with Dental Claim Support's Pamela Wilson 53:57

12M ago53:57

53:57

Your host, Alex Shevelenko, talks with the CMO of Dental Claim Support, the Author of Master Content Marketing, and Master Content Strategy, Pamela Wilson. Pamela discusses the evolving landscape of content marketing, emphasizing the impact of AI advancements. She highlights the necessity of human oversight to maintain content quality and authentic…

1
60 - From Soldiers to Savvy Savers: Transforming Financial Planning for Military Families with First Command Financial Services' Kellie Richter 48:28

1y ago48:28

48:28

Your host, Alex Shevelenko, talks with the EVP, Chief Marketing and Client Experience Officer of First Command Financial Services, Kellie Richter. Kellie discusses the company's mission to support military families in achieving financial security. She highlights the importance of client experience, emphasizing clarity, consistency, and control. She…

1
59 - Positioning vs. Branding: Understanding the Key Differences for Business Success with Cunningham Collective's Andy Cunningham 55:52

1y ago55:52

55:52

Your host, Alex Shevelenko, talks with the Founder and President of Cunningham Collective, Andy Cunningham. Andy delves into the intricacies of business positioning, particularly in the tech sector. Andy shares her experiences, including working with Steve Jobs on the Apple Macintosh launch, emphasizing the importance of finding a unique market pos…

1
58 - The Neuroscience of Marketing: Understanding Consumer Behavior for Better Results with Roger Dooley 58:02

1y ago58:02

58:02

Your host, Alex Shevelenko, talks with the Keynote Speaker, Author, and Friction Hunter, Roger Dooley. Roger discusses how understanding the brain can enhance marketing strategies and improve customer and employee experiences. Roger emphasizes the importance of reducing friction in user interactions, citing examples from various industries. He expl…

1
57 - Mastering the Art of Customer-Centric Storytelling in Business with Business of Story's Park Howell 1:06:38

1y ago1:06:38

1:06:38

Your host, Alex Shevelenko, talks with the Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster, and Brand Raconteur at Business of Story, Park Howell. Park, an Emmy Award-winning business storytelling coach, talks about the pivotal role of storytelling in business. Park shares about his transition from running an adverti…

1
56 - From Confusion to Clarity: How Innovative Software is Changing Employee Benefits with LHD Benefit Advisors' Whitney Boyer 44:31

1y ago44:31

44:31

Your host, Alex Shevelenko, talks with the CMO of LHD Benefit Advisors, Whitney Boyer. Whitney discusses digital experience software's transformative impact on employee benefits communication, focusing on the RELAYTO platform. Aimed at employee and insurance professionals, Whitney addresses challenges in effectively communicating benefits and highl…

1
55 - Mastering the Art of Seed Investing and Startup Innovation with Floodgate's Mike Maples 50:03

1y ago50:03

50:03

Your host, Alex Shevelenko, talks with the Founding Partner of Floodgate, Mike Maples. Mike explores the intricacies of seed investing and entrepreneurship. He discusses the evolution of seed investing, the challenges of fundraising, and the critical importance of product-market fit. Mike shares his experiences and insights, emphasizing the need fo…

1
54 - The Role of Social Proof and Defaults in Influencing Consumer Choices with Tim Ash 1:02:12

1y ago1:02:12

1:02:12

Your host, Alex Shevelenko, talks with the International Keynote Speaker, Bestselling Author, and Executive Advisor, Tim Ash. Tim discusses how evolutionary psychology impacts consumer behavior and decision-making. Key themes include the complexity of B2B sales, the importance of champion enablement, and the role of corporate culture in innovation.…

1
53 - The Evolution of B2B Content: From Data Sheets to Digital Salesrooms with Scale Venture Partners' Craig Rosenberg 56:01

1y ago56:01

56:01

Your host, Alex Shevelenko, talks with the Chief Platform Officer of Scale Venture Partners, Craig Rosenberg. Craig discusses the importance of providing content that is both easily digestible and actionable. In today's fast-paced digital world, buyers are inundated with information, making it crucial to deliver content that stands out and meets th…

1
52 - Breaking Barriers: Tailoring Communication for Inclusive Engagement with JD Schramm Communications' JD Schramm 1:02:16

1y ago1:02:16

1:02:16

Your host, Alex Shevelenko, talks with the Keynote Speaker, Communication Consultant, and Trainer of JD Schramm Communications, JD Schramm. JD emphasized that communication and leadership are inextricably linked. Effective communication is not just a tool for leaders; it is the essence of leadership. When JD is called in to address communication is…

1
51 - Exploring the Complex Landscape of B2B Marketing with BrightEdge Technologies' Jim Yu 1:13:47

1+ y ago1:13:47

1:13:47

Your host, Alex Shevelenko, talks with the Founder and Executive Chairman of the Board of BrightEdge Technologies, Jim Yu. Jim's story is a testament to the power of resilience and determination. Growing up as the only Asian kid in a South Dakota trailer park, he faced numerous challenges that shaped his entrepreneurial drive. This environment inst…

1
50 - Navigating the Evolving Landscape of AI in Marketing and Startups with CrunchTime's David Karel 1:14:31

1+ y ago1:14:31

1:14:31

Your host, Alex Shevelenko, talks with the CMO of CrunchTime, David Karel. David's journey in B2B marketing is nothing short of inspiring. From his early days at SuccessFactors to leading Bizo's marketing efforts and eventually shaping LinkedIn's B2B marketing suite, David has consistently demonstrated his ability to innovate and drive results. His…

1
49 - Balancing Act: Immigrant Experiences & Entrepreneurship with Perplexity's Dmitry Shevelenko 1:04:43

1+ y ago1:04:43

1:04:43

Your host, Alex Shevelenko, talks with the Chief Business Officer of Perplexity, Dmitry Shevelenko. Dmitry's journey led him through some of Silicon Valley's most influential companies and his current role in shaping the future of AI-driven knowledge consumption. Dmitry's career, the psychology of the modern knowledge consumer, and the innovative s…

1
48 - Deep Dive: Navigating the Complexities of Global Power Dynamics with Dmitri Alperovitch 1:09:16

1+ y ago1:09:16

1:09:16

Your host, Alex Shevelenko, talks with Dmitri Alperovitch, Co-Founder & CTO of Crowdstrike (NASDAQ: CRWD, Market Cap: $85bn), Chairman at Silverado Policy Accelerator, National Bestselling Author (World on the Brink) and Host of the Geopolitics Decanted podcast. Dmitri's journey from a high school enthusiast to a leading figure in the cybersecurity…

1
47 - The Power of Proactive Engagement in Successful Negotiation Processes with Stan Christensen 57:27

1+ y ago57:27

57:27

Your host, Alex Shevelenko, talks with the Lecturer at Stanford University, Stan Christensen. Stan's reputation for teaching negotiation is more than just a series of tactics aimed at short-term gains. His philosophy centers on the idea that negotiation is about unlocking relationships and creating value for all parties involved. Stan explained tha…

1
46 - Navigating Cultural Differences and Consensus in the Retail and Multi-Location Space Market with Daniel Melkersson of PinMeTo 36:15

1+ y ago36:15

36:15

Your host, Alex Shevelenko, talks with the Co-founder and Board Member of PinMeTo, Daniel Melkersson. Daniel's journey is a testament to the philosophy that one is never too old to try new things. Of the 12 companies he started, only three succeeded, but these successes were not without their share of challenges and lessons. His transition into the…

1
45 - How to Thrive in the Ever-Changing Landscape of Social Media Marketing with Planable's Miruna Dragomir 46:44

1+ y ago46:44

46:44

Your host, Alex Shevelenko, talks with the CMO of Planable, Miruna Dragomir. Social media marketing is a beast that never sleeps, constantly shifting with new platform updates and demanding increased collaboration within teams. Miruna highlighted how Planable, a content collaboration tool, is designed to help marketing teams navigate these waters. …

1
44 - The Power of Aligning Marketing, Customer Experience, and Team Engagement with LaBov & Beyond Marketing Communicatons' Barry LaBov 27:47

1+ y ago27:47

27:47

Your host, Alex Shevelenko, talks with the President and CEO of LaBov & Beyond Marketing Communication, Barry LaBov. Barry shared a powerful message with the audience: "Marry the message to the experience." This principle is the cornerstone of effective marketing. It's not just about the product or service; it's about ensuring that every customer i…

1
43 - Understanding Investor Communications: Navigating Feedback and Customer Demand with Fundingstack's Nathan Beckord 34:59

1+ y ago34:59

34:59

Your host, Alex Shevelenko, talks with the CEO of Foundersuite and Fundingstack, Nathan Beckord. Nathan shared the importance of simplicity in your initial communications with investors. Founders often make the mistake of inundating potential investors with too much information too soon. Nathan's recommendation? Keep your intro email as short as po…

1
42 - Revolutionizing Customer Experience: Unleashing the Power of Employee Engagement with Mary Poppen 52:41

1+ y ago52:41

52:41

Your host, Alex Shevelenko, talks with the CCO, Author, Speaker, and Advisor, Mary Poppen. Mary emphasized the often-underestimated link between how employees feel and how customers perceive a company. Organizations focusing on employee and customer experiences in parallel see remarkable results, including increased stock prices and higher retentio…

1
41 - Discovering Sales and Negotiation Secrets Through Innovative Pitching Strategies with Intersection Capital's Oren Klaff 1:00:02

1+ y ago1:00:02

1:00:02

Your host, Alex Shevelenko, talks with the Managing Director of Intersection Capital, Oren Klaff. Oren started the discussion with a fascinating story about a colleague's unconventional approach to closing a multimillion-dollar deal. This experience was a turning point for Oren, leading to a profound exploration of the social undercurrents that inf…

1
40 - Unleashing the Power of Passion: Driving Entrepreneurial Success with Katana Cloud Inventory's Kristjan Vilosius 41:58

1+ y ago41:58

41:58

Your host, Alex Shevelenko, talks with the Co-Founder and CEO of Katana Cloud Inventory, Kristjan Vilosius. Kristjan shed light on how Estonia's limited internal market compels startups to think globally from the outset. This necessity to expand beyond borders is a driving force behind the country's success. Moreover, the legacy of Skype, which ori…

1
39 - Elevating SaaS Events: Creating Memorable and Unique Experiences with Saastock's Alex Theuma 37:24

1+ y ago37:24

37:24

Your host, Alex Shevelenko, talks with the Founder of Saastock, Alex Theuma. SaaStock began its journey in 2015, stemming from a vision to create a content platform that would unite B2B SaaS companies. Inspired by the legendary Woodstock festival, Alex wanted to craft an event that would leave a lasting impact on the community. This vision material…

1
38 - Revolutionizing Company Culture: Strategies for Success in Remote Work Environments with CultureGene's Brett Putter 1:03:49

1+ y ago1:03:49

1:03:49

Your host, Alex Shevelenko, talks with the Author, Founder, and CEO of CultureGene, Brett Putter. The shift to remote work has been one of the most significant transformations in the modern workplace. As leaders, we're tasked with the daunting challenge of preserving our company's culture without the traditional office setting that once served as i…

1
37 - Unleashing the Power of Communication: Strategies for Success in the Digital Landscape with Coeus Creative Group's Jay Johnson 37:28

1+ y ago37:28

37:28

Your host, Alex Shevelenko, talks with the CEO and Keynote Speaker of Coeus Creative Group, Jay Johnson. Jay brings a wealth of experience to the table, with 15 years of guiding leaders in organizational culture and working with prestigious companies and institutions. His insights on human behavior are not just theoretical; they are backed by pract…

1
36 - Authenticity Unleashed: Building Trust and Connection in Personal Branding with Victoria Pelletier 39:42

1+ y ago39:42

39:42

Your host, Alex Shevelenko, talks with the C-Suite Transformational Leader, Keynote Speaker, Board Director, Author, and Passionate Diversity and Inclusion Leader, Victoria Pelletier. Victoria's journey is one marked by significant adversity. She shared how she harnessed these challenges as catalysts for growth and success. Her story is a testament…

1
35 - Navigating Market Disruptions and Making Strategic Decisions with NFX's Pete Flint 1:03:19

1+ y ago1:03:19

1:03:19

Your host, Alex Shevelenko, talks with the General Partner of NFX Pete Flint. Pete's candid recount of the challenges he faced while scaling Trulia is both enlightening and inspiring. He opened up about the 2008 real estate crash's impact and the strategic decisions that led to a successful IPO and exit. His experiences underscore the importance of…

1
34 - How to Leave a Lasting Impression with Storytelling in Business and Life with Dr. Timothy Chou 59:27

1+ y ago59:27

59:27

Your host, Alex Shevelenko, talks with Board Member and Stanford Cloud Computing Lecturer, Dr. Timothy Chou. Timothy discussed the challenge of managing multiple initiatives. Timothy, with his extensive background at Tandem Computers, emphasized the importance of compartmentalization. He shared how the ability to focus on specific tasks without get…

1
33 - The Power of Positioning and Narrative in Marketing with Practical Founders' Greg Head 1:10:39

1+ y ago1:10:39

1:10:39

Your host, Alex Shevelenko, talks with the Founder of Practical Founders, Greg Head. Greg Head brought to the table a wealth of experience from his years in the CRM sector. He had seen the transformation of CRM software and how it has shaped the way companies interact with their customers. One of the most significant shifts discussed was the move t…

1
32 - Fostering Strong Connections and Credible Messaging through Gratitude with Credibility Nation's Mitchell Levy 54:00

1+ y ago54:00

54:00

Your host, Alex Shevelenko, talks with the Global Credibility Expert of Credibility Nation, Mitchell Levy. Mitchell opened the conversation with a powerful message about the importance of expressing gratitude. He shared a poignant quote from his book, which speaks to the responsibility we have to pass on the love we receive. In a world where negati…

1
31 - The Most Important Marketing Execution Strategies for Business Growth with Octain Growth Systems' Clare Price 48:27

1+ y ago48:27

48:27

Your host, Alex Shevelenko, talks with the President and CEO of Octain Growth Systems, Clare Price. Clare emphasized the need for a strategic foundation in marketing. Without a blueprint, businesses can get caught in a cycle of frantic marketing activity, which hinders their ability to grow. Clare discussed the concept of "hamster marketing," where…

1
30 - Breaking the Mold: Integrating Personal and Professional Growth for Success with Next Level University's Alan Lazaros 25:14

2y ago25:14

25:14

Your host, Alex Shevelenko, talks with the CEO and Founder of Next Level University, Alan Lazaros. Alan Lazaros, a peak performance business coach, shared his journey and reflected on his growth and learning over the years. He emphasized the importance of integrating personal and professional development, a topic often overlooked in business. One o…

1
29 - The Role of Customer, Buyer and Employee Experience in Standing Out and Winning with Kodi Collective's Eric West 1:04:05

2y ago1:04:05

1:04:05

Your host, Alex Shevelenko talks with the Senior Vice President of Kodi Collective, Eric West. "One of the privileges of being a founder is you get to work with customers who have innovation in their blood and who help you co-create a change in the world. The only thing that’s better is a 2x super-customer like Eric West! First as a senior leader a…

1
28 - Managing a High Growth Organization in a Mature Industry with RJ Grimshaw 58:09

2y ago58:09

58:09

In this podcast episode, Alex Shevchenko, CEO of Relayto, and RJ Grimshaw, CEO of UniFi Equipment Finance, discuss the importance of entrepreneurship within established businesses. Grimshaw shares his experience of growing UniFi from $13 million to $120 million in revenue in six years, attributing this success to the Entrepreneur Operating System (…

1
27 - Building on Purpose: The Crucial Role of Personal Values in Entrepreneurial Success with Lloyed Lobo 1:03:23

2y ago1:03:23

1:03:23

In this podcast episode, entrepreneur Lloyed Lobo shares his insights on building successful businesses through community-led growth. He discusses the importance of defining personal success, understanding customer needs, and focusing on a growing target audience. He also highlights the significance of creating a community around a startup, citing …

1
26 - Sustainability in Action: Transforming Businesses for Positive Impact with Business for Social Responsibility's Laura Gitman 55:33

2y ago55:33

55:33

Your host, Alex Shevelenko, talks with the Chief Impact Officer of Business for Social Responsibility, Laura Gitman. Laura, a game-changer in the field of sustainability, shed light on BSR's mission, which has remained steadfast for over 30 years. The organization's primary focus is to work directly with large businesses due to their significant im…

1
25 - Unveiling Value and Transparency in ProductLed Strategies with ProductLed's Wes Bush 59:16

2y ago59:16

59:16

Your host, Alex Shevelenko, talks with the CEO of ProductLed, Wes Bush. Wes is the author of the book "Product-Led Growth: How to Build a Product That Sells Itself," which has been read by over half a million people. The conversation revolved around creating experiences, particularly content experiences, and how they support various aspects of busi…

1
24 - The Most Effective Strategies for Small Business Owners in the M&A Market with FE International's Thomas Smale 52:59

2y ago52:59

52:59

Your host, Alex Shevelenko, talks with the CEO of FE International, Thomas Smale. FE International specializes in tech-focused M&A advisory services for businesses in the $1 to $100 million exit sector. With over 1500 deals closed and a total value of over $50 billion, Thomas' experience in the SaaS, e-commerce, and digital media content categories…

1
23 - Enhancing the Buying and Selling Experience with Categorynauts' Mark Organ 1:13:25

2y ago1:13:25

1:13:25

Your host, Alex Shevelenko, talks with the CEO, Host, and Head Coach of Categorynauts, Mark Organ. Mark Organ is a firm believer in the power of customer advocacy. Firstly, customers should feel like part of the team, this sense of identity and connection can turn them into "superheroes" for the brand. Secondly, it's crucial to show customers the i…

1
22 - From Operational Roles to Marketing Genius: Domestic & General's Sustainability Mission with Domestic & General's Gayle Terry 29:49

2y ago29:49

29:49

Your host, Alex Shevelenko, talks with the President and Chief Marketing Officer of Domestic & General, Gayle Terry. Gayle's career trajectory is unique, starting in general management before transitioning into marketing. Her passion for customer experience and marketing developed from working in industries that didn't prioritize the customer. She …

1
21 - Understanding Growth as a Function within Organizations with HyperGrowth Global Partners' Guillaume "G" Cabane 56:13

2y ago56:13

56:13

Your host, Alex Shevelenko, talks with the Co-Founder and GP of HyperGrowth Global Partners, Guillaume "G" Cabane. As the "godfather of growth," Guillaume's approach to growth and how he helps teams transition from relying on tried and true methods to embracing experimentation. Guillaume comes prepared with a bag of tricks based on his past success…