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58 - The Neuroscience of Marketing: Understanding Consumer Behavior for Better Results with Roger Dooley

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Manage episode 439152878 series 3487410
Content provided by Alex Shevelenko. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Shevelenko or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Your host, Alex Shevelenko, talks with the Keynote Speaker, Author, and Friction Hunter, Roger Dooley. Roger discusses how understanding the brain can enhance marketing strategies and improve customer and employee experiences. Roger emphasizes the importance of reducing friction in user interactions, citing examples from various industries. He explores how trust, transparency, and intuitive design can foster better customer relationships and employee engagement. Roger highlights the significance of leveraging behavioral science principles, motion in user interfaces, and continuous feedback to create memorable and effective experiences.

To learn more about Roger's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

  continue reading

71 episodes

Artwork
iconShare
 
Manage episode 439152878 series 3487410
Content provided by Alex Shevelenko. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Shevelenko or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Your host, Alex Shevelenko, talks with the Keynote Speaker, Author, and Friction Hunter, Roger Dooley. Roger discusses how understanding the brain can enhance marketing strategies and improve customer and employee experiences. Roger emphasizes the importance of reducing friction in user interactions, citing examples from various industries. He explores how trust, transparency, and intuitive design can foster better customer relationships and employee engagement. Roger highlights the significance of leveraging behavioral science principles, motion in user interfaces, and continuous feedback to create memorable and effective experiences.

To learn more about Roger's work, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about RELAYTO, visit https://relayto.com/

  continue reading

71 episodes

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