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DTC Digital Marketing Strategy: Constant Testing & Optimization - with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate
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Content provided by Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate, a unique, disposable dinnerware brand.
The conversation revolves around the role of digital marketers and e-commerce managers in driving the success of a business, and Will's recipe for scalable growth with a small marketing team.
Key topics discussed:
- Challenges of building a DTC retail side of the business from scratch
- The importance of tracking and optimizing your digital marketing strategy
- Making the checkout process as frictionless as possible.
- The impact of the iOS update on retargeting and audience building strategies
- Managing a tech stack - and the many struggles that come with this
- Discovering new apps and learning from other retailers
- The future of influencer marketing
Host: Erik Christiansen - https://www.linkedin.com/in/erikc/
Guest: Will Griffin - https://www.linkedin.com/in/will-griffin-63b64527/
Justuno: https://www.justuno.com/
Sophistiplate: https://www.sophistiplate.com/
Show Me Your Tech Stack: https://youtu.be/lgYx6U17bfI
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