The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel opti ...
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Erik Christiansen Podcasts
Show Me Your Tech Stack is your new favorite marketing podcast! Hosted by Erik Christiansen, CEO & Co-Founder of Justuno, he asks DTC merchants to pop the hood on what apps are in their tech stack to help others grow their businesses. You'll hear from breakthrough, thriving, and well-known brands about what apps they use together, what they look at when evaluating tech, & the highs (and lows) of marketing. Follow the Show Me Your Tech Stack podcast to learn about the tools powering the best ...
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This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.
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The Penguin Magic Podcast is a weekly show bringing you interviews from the top names in magic and a behind the scenes look at the P3 Magic Studios. Tune in to get a heads up on all the latest goings on at PenguinMagic.com
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My EdTech Life is where education meets innovation with clarity, caution, and purpose. Hosted by Alfonso "Fonz" Mendoza Jr., this podcast features real conversations with educators, founders, researchers, and thought leaders who are shaping the future of learning. From classroom-tested tools to emerging AI trends, we cut through the noise to spotlight what truly works in K–12 and higher education. As a leading voice in responsible AI adoption, Fonz challenges the hype and elevates voices tha ...
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Bravery Is Not Optional: Why Playing It Safe Will Kill Your Business With Jim Moorhead
1:23:39
1:23:39
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1:23:39Jim Moorhead is the Founder and CEO of STAND BRAVE, a consulting and coaching firm that helps organizations build empowering cultures. As a former assistant US attorney, investment banker, and law firm partner, he has advised Fortune 500 companies in crises and high-stakes settings. Jim is also the author of The Instant Survivor: Right Ways to Resp…
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The Power of Cart Abandonment Email Strategies - Stefan Chiriacescu
38:13
38:13
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38:13In this conversation, Erik and Stefan discuss the importance of email marketing in e-commerce, focusing on strategies for cart and checkout abandonment. They explore the current market conditions, the significance of customer experience, and the necessity of implementing effective email automation flows. Stefan shares insights from his experience i…
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David Regal - Television, Magic, & Meaning - S6E49
44:22
44:22
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44:22David Regal stops by the show. He is a television writer, creator, performer, and powerful force in magic creativity. He's an executive producer and co-head writer on The Carbonaro Effect. A popular performer at The Magic Castle. In this wide-ranging interview, he discusses his history in television, creating magic, and behind the scenes on one of …
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Wisdom of Ignorance: Why Knowing Less Could Be the Smartest Move You Make With Alan Gregerman
1:29:45
1:29:45
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1:29:45Alan Gregerman is the President and Chief Innovation Officer at VENTURE WORKS Inc, a consulting firm that helps organizations create innovative strategies, products, and services. He is a keynote speaker, award-winning author, and business consultant who helps companies and organizations unlock their teams’ genius zones. For over 25 years, Alan has…
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La IA no reemplaza al maestro con Pedro Aparicio En este episodio de My EdTech Life, converso con Pedro Aparicio sobre un tema que nos toca a todos: el papel real de la IA en el aula y el rol insustituible del docente. Desde la mirada de Latinoamérica, Pedro nos comparte cómo la tecnología puede ser una aliada cuando se usa con intención, verificac…
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Rob Hammett - Founder of TheModernShopper.com & Former Justuno OG
39:22
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39:22In this conversation, Rob and Erik discuss the challenges and strategies in e-commerce marketing, focusing on user engagement, conversion optimization, and the importance of a unified approach in agency operations. Rob shares insights from his experience with The Modern Shopper, emphasizing the need for effective use of pop-ups and CRO tools, the s…
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John Reid - The Man Behind The Greatest Mouth Coils In The World. Also Balloons. S6E48
1:05:50
1:05:50
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1:05:50John Reid is a Guinness World Records balloon sculptor, a legendary magician, on the forefront of teaching magic to the youth, and the guy who has kept Cressey Coils as the premier coil producer in the world. He shares a wide-ranging conversation with Erik Tait. The show kicks off with Erik & Nick discussing the latest tricks, and the recent spate …
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Life or Death: The #1 Leadership Blind Spot That Will Cost You Millions With DeDe Halfhill
1:11:24
1:11:24
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1:11:24DeDe Halfhill is the Founder and Principal Consultant at TAIOH Partners, a leadership consulting firm. As a retired US Air Force Colonel, keynote speaker, and advisor, she has over 25 years of leadership experience, including advising the Commander General in Iraq and the Chairman of the Joint Chiefs. DeDe has developed the Master the Unseen™ frame…
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Episode 336: Marnie Stockman & Nick Coniglio
1:01:46
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1:01:46The Business of You with Marnie Stockman and Nick Coniglio In this episode of My EdTech Life, Dr. Fonz Mendoza sits down with Marnie Stockman and Nick Coniglio to explore their book The Business of You. They share how students, educators, and professionals alike can begin running their lives like a well-led company—by becoming the CEO, CMO, HR, and…
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Blake Vogt - From Couch Surfing To Legendary Magic - S6E47
35:12
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35:12Blake Vogt has worked behind the scenes for David Copperfield, David Blaine, Dynamo, and Justin Willman. He's also become quite the popular performer himself with his appearances on Penn & Teller: Fool Us and Disney Cruise Ships. Blake discusses creativity, sleeping on couches, and how a titanic winter storm changed his life forever.…
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Peel Back Education with April Braithwaite Educators are the backbone of society, yet their stories often go unheard. In this episode of My EdTech Life, I sit down with April Braithwaite, founder of Peel Back Education, a new project dedicated to telling the authentic stories of teachers. April shares how a late-night reflection sparked her mission…
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Hacking Advertising: How To Get World-Class Creative Without the World-Class Budget With Jon Sneider
1:10:17
1:10:17
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1:10:17Jon Sneider is the Founder, President, and Executive Producer of Wild Gravity, an award-winning creative production company. With more than 25 years of experience in marketing and advertising on the agency and client sides, he’s held senior roles at L.L.Bean, Microsoft, and Redfin. Jon is also the author of Hacking Advertising, which talks about bu…
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Mortenn Christiansen - The Funniest Two-Time World Champion Ever - S6E46
52:54
52:54
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52:54The new world champion of Parlor Magic Mortenn Christiansen returns to the show to discuss how what started as his hand stuck in a Pringles can turned into a second world championship. He discusses how the act developed, how his first win changed his life, imposter syndrome, and so much more.By Erik Tait
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Cheerleading Is a Sport: How To Build a Billion-Dollar Category From Scratch With Jeff Webb
59:41
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59:41Jeff Webb is the Founder and President of the International Cheer Union (ICU), the world governing body for cheerleading. Under his leadership, the ICU has grown to represent over 116 national federations and achieved recognition by the International Olympic Committee. Jeff also founded the Universal Cheerleading Association and Varsity Brands (for…
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Research First Approach to AI Tools with Short Answer In this episode of My EdTech Life, I sit down with Adam and Alexa Sparks, the husband-and-wife founders of Short Answer, a writing platform built to strengthen peer-to-peer learning and classroom dialogue. We dive into their journey from classrooms and Stanford labs to building an edtech startup…
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Jason Michaels - Military Tours, Tourette's, and The IBM - S6E45
34:05
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34:05Jason Michaels takes a break from hosting his own podcast to discuss The International Brotherhood of Magicians, touring military bases around the world, and how he has embraced his journey with Tourette's not only as a magician but also as a storyteller.By Erik Tait
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Only the Paranoid Survive: eCommerce Wisdom From Rishabh Jain
1:16:49
1:16:49
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1:16:49Rishabh Jain is the Co-founder and CEO of FERMÀT, the leading e-commerce experience platform. Before co-founding FERMÀT, he held leadership roles at LiveRamp, where he launched and scaled three new ventures, including a multimillion-dollar healthcare business. Rishabh also co-founded startups in solar energy and laboratory data sharing. In this epi…
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Nick Locapo - The First Card Trick Performed At The Hand & The Eye - S6E44
52:11
52:11
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52:11Nick Locapo returns after a long absence to discuss the hottest new products, his experience at Magic Live, and give an eagerly awaited update on The Hand & The Eye, the hot new magic venue coming to Chicago.By Erik Tait
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Stop Leaking Money: The 3-Step Revenue Fix for eCommerce With Erik Christiansen
1:16:10
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1:16:10Erik Christiansen is the Co-founder and CEO of Justuno, a conversion optimization SaaS platform. With over 20 years of experience in e-commerce and tech, he specializes in sustainable growth and product development. Before co-founding Justuno, Erik scaled Sierra Snowboard from $0 to over $20 million in annual revenue. In this episode… Many website …
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AI in Schools: Strategy Over Shiny Tools with Kyler Cheatham When it comes to AI in school districts, rushing in without a clear why can cost millions, crush teacher buy-in, and derail your entire tech strategy. In this episode of My EdTech Life, I sit down with Kyler Cheatham, a system architecture expert in AI and predictive analytics, to break d…
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AI Optimism with Becky Keene In this episode of My EdTech Life, I sat down with author, educator, and thought leader Becky Keene to unpack her new book AI Optimism. We tackled everything from AI literacy and data privacy to the SAMR model, edtech skepticism, and what it really takes to shift classroom practice forward, not with hype, but with inten…
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Erik Tait - FISM, Magic Live, and a Destroyed Voice! - S6E43
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30:20We've never missed an episode, and we won't let Erik's poor destroyed voice from working two magic conventions back to back get in the way of that streak! This week, Erik shares his thoughts on FISM, Magic Live, the troubles of travel, the incredible magic he saw, and sharing new products with the magic world.…
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Lifecycle Is Everything: The Retention Framework Every eCommerce Brand Needs With Andrew Christison
1:24:13
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1:24:13Andrew Christison is the Co-founder and CEO of Retencity, a full-service customer lifecycle and loyalty marketing agency. Under his leadership, Retencity has worked with fast-growing brands like epres, Revision Skincare, and Diamond Art Club. The agency is also a member of 1% for the Planet and has planted over 80,000 trees and served over 100,000 …
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Learning, Agency, and EdTech | Erik Parsons In this episode of My EdTech Life, I reconnect with the brilliant Erik Parsons, better known as The PhDad on TikTok, for a bold conversation on what really matters in education. We dig into behaviorism vs. developmentalism, and how too many classrooms are still operating on compliance over collaboration. …
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Mind2Mind - James & Marina - The World Champions of Mentalism - S6E42
33:01
33:01
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33:01Mind2Mind are the newly crowned world champions of Mentalism. Their electrifying performance at FISM resulted in people thinking their act was so good it used stooges, and nothing could be further from the truth. They join the podcast to discuss their road to FISM, the intense training, and just what happened right after the audience leaped to its …
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Audience Is Everything: Rand Fishkin on AI Search, SEO, and the Future of Marketing
58:11
58:11
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58:11Rand Fishkin is the Co‑founder and CEO of SparkToro, a software company he launched in 2018 to make audience and market research more accessible to marketers and creators. He previously co‑founded Moz (originally SEOmoz) in 2003 and helped scale it into a leading SEO software company before stepping down as CEO in 2014. Rand authored Lost and Found…
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Craig Petty - So... About Yigal Mesika... - S6E41
1:06:05
1:06:05
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1:06:05Craig Petty joins the show to discuss his controversial YouTube video, The Desolation of Yigal Mesika. He gives background on the dispute over Air Flight, the controversial behavior of Yigal Mesika, and the fallout from the video. Erik Tait, for the first time, shares a story of when he wrote ad copy for Yigal and how it didn't end the way he had h…
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Episode 330: Tisha Poncio & Rick Butterworth
1:16:19
1:16:19
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1:16:19Digital Portfolios, Feedback Culture, and Rethinking Readiness with Tisha Poncio and Rick Butterworth In Episode 330 of My EdTech Life, I sit down with Tisha Poncio and Rick Butterworth, authors of Today’s Learners, Tomorrow’s Leaders. This conversation is all about transforming classrooms by prioritizing neurodiversity, digital portfolios, and bui…
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The Neuroscientist’s Guide To Scale DTC: How Daniel Brady Turns Brain Science Into eCommerce Revenue
1:13:19
1:13:19
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1:13:19Daniel Brady is the Co-CEO of Orita, a software company that improves email deliverability. As a neuroscientist turned data scientist, he has helped leading e-commerce brands organize their data sets. Daniel has also worked with CEOs, CTOs, and other leaders to build eCommerce companies. In this episode… Email marketing promises big returns, but ma…
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David Kuraya - Remembering Curtis Kam & Warren and Annabelle's - S6E40
21:42
21:42
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21:42David Kuraya is a performer and author who was a regular performer at Warren and Annabelle's in Hawaii. He was also a close friend of Curtis Kam and discusses his legacy on magic and Hawaii. David also discusses his book of magic and essays. Ginosko David's Book - https://www.davidkuraya.com/aboutBy Erik Tait
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Episode 329: Building with Purpose with Eduaide
1:20:58
1:20:58
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1:20:58Ep.329 Building with Purpose with Eduaide In this episode, I welcome back two familiar voices: Thomas Thompson and Thomas Hummel, the powerhouse team behind Eduaide.AI. This isn’t just another conversation about AI. It’s a grounded, honest discussion on what it means to build tech for teachers, by teachers. We talk growth, grit, and grounded design…
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How To Get Famous Without Ads: The PR Playbook for CPG Brands With Matt Kovacs
1:19:08
1:19:08
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1:19:08Matt Kovacs is the President and Lead Strategist at Blaze PR, a boutique PR agency that works with lifestyle brands. With over two decades of experience in PR and marketing, he has led campaigns for major brands like ESPN, Honest Tea, and Marriott Hotels. Matt specializes in helping brands leverage PR to attract investments, shape category dynamics…
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Christopher Carter - An Exclusive Look At In The Spotlight - S6E39
29:43
29:43
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29:43Christopher Carter joins the show to discuss his new book In The Spotlight. One of the most anticipated books on Mentalism of the year, Christopher shares what the book is about, the process of writing it, and shares his deep insight into the performance of mentalism.By Erik Tait
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AI in Schools: Innovation or Illusion? | Ep. 328 with Job Christiansen Is AI making classrooms smarter—or just noisier? In this episode of My EdTech Life, I sit down with Job Christiansen, a fellow cautious advocate, educator, and instructional technology specialist, to ask the hard questions about AI’s role in education. From privacy concerns to t…
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Brand Storytelling That Actually Works With Emmy-Winning Producer Dani Dufresne
1:20:08
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1:20:08Dani Dufresne is an Emmy Award-winning executive producer and the Founder of The Auxiliary Co, which provides executive production, consulting, and creative project management for top agencies and brands. With over two decades of experience spanning broadcast, digital, experiential, and branded content, she has led high-impact campaigns for major b…
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Jason Latimer - World Champion of Magic & Science - S6E38
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38:30Jason Latimer stops by the show to discuss his road to FISM, performing and speaking at FISM Italy, and his incredible work in California schools with Impossible Science. Jason is inspiring children to get more active in Science through magic. https://impossiblescience.com/By Erik Tait
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Retail Revival: Why the Best Brands Are Going Offline Again With Carly Chenault
1:31:02
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1:31:02Carly Chenault is the Founder of MARKET EDIT, a strategic advisory and media firm that shares retail strategy and cultural insights through its publication, Retail Roundtable. With over 15 years of experience in retail and luxury brand strategy, she covers fashion and retail trends to empower emerging founders. Carly is also an Advisor at Need It F…
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Harrison Lampert - The Newest Magic In Chicago, Joe Rogan & Oz Pearlman - S6E37
1:14:03
1:14:03
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1:14:03Harrison Lampert is one of the owners and performers of the newest magic venue in Chicago, The Cosmic Underground Theater. He discusses opening the venue, combining improv and magic, and their magic school that is open and accessible to all. Before the show Nick and Erik discuss the latest tricks and break down the OG Penguin himself, Oz Pearlman, …
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Episode 327: Learning & Development, Instructional Design, and AI Talk with Holly Owens In this episode, I had the honor of chatting with Holly Owens, host of EdUp EdTech, Director of Growth Marketing at Yellowdig, and all-around L&D powerhouse. We talk about everything from instructional design to AI in learning, what "proficiency" really means, a…
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Burned Out, Stuck, and Overthinking? Here’s How To Get Unstuck and Grow Again With Robert Gilbreath
1:23:45
1:23:45
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1:23:45Robert Gilbreath is a fractional executive specializing in CEO, CMO, and COO roles for SaaS and e-commerce companies. He provides consulting services in areas including go-to-market strategies, SEO, product development, and C-suite coaching. Robert is also an Executive at Rivur, a technology startup for managing construction projects online. Previo…
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Richard Wiseman - People Are Fascinating & A FISM Preview - S6E36
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54:42Professor Richard Wiseman is one of the great science communicators of the day, and often uses incredible magic to help explain the mysteries of human psychology to the public. He will be speaking and performing at FISM in Italy, and on this episode, he gives us a sneak preview of his presentation. Before that, the show kicks off with Erik & Nick d…
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HR as a Growth Lever: Building People Ops That Actually Drive Profit With Panagiota Hatzis
1:24:09
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1:24:09Panagiota Hatzis is the VP of Human Resources at HexClad Cookware, a hybrid cookware company. With over 15 years of experience in HR, she has led people and teams through hyper-growth, global expansion, and major cultural transformation. Panagiota is also an Executive Coach at MentorPass and Leaderology. Before HexClad Cookware, she was the Vice Pr…
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Zabrecky - The Unholy Three, Creativity, and Ethics In Magic - S6E35
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1:24:00Zabrecky stops by the show to discuss the development of his award-winning persona, winning the AMA Close-Up Magician of the Year award, creativity, and dealing with ethics and theft of your material in magic. The show starts with Nick Locapo and Erik Tait discussing the newest Danny Garcia trick, Erik's trip to the Magic Castle, and the latest tri…
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Operational Mastery, Category Clarity, and Building a CPG Brand With Sam Nebel
1:05:15
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1:05:15Sam Nebel is the Co-founder and Chief Commercial Officer of Goodwipes, an eco-friendly personal care brand known for its flushable and biodegradable wipes. He launched the brand with his college friend to create a stigma-free alternative to traditional bathroom products. Sam is also a board member of the Responsible Flushing Alliance and was a Regi…
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What Does It Mean to Be Digitally Well? | with Teodora Pavkovic In this episode of My EdTech Life, I sit down with Teodora Pavkovic, psychologist, speaker, and digital wellness expert at Linewize, to unpack how technology shapes our emotions, identity, and relationships. From AI companions and algorithmic influence to parenting in the age of chatbo…
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Jon Allen - Undeniably Incredible Magic and the Tall Tales of Williamson - S6E34
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32:08Jon Allen joins the show to discuss the reprint of his book Experience, the way he develops some of the most fooling and commercial magic on the market, and confirms a story from this podcast as told by David Williamson. All that and more on this week's episode of the Penguin Magic Podcast.By Erik Tait
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Interviewing Grok — Scaling, Superintelligence, and the Soul of AI
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43:04William Harris is the Founder and CEO of Elumynt, an e-commerce growth agency focused on profit through hyper-scaling. Elumynt has been featured in Inc. Magazine as an Inc. 5000 Winner and Best Workplace Winner. William has helped acquire 13 companies, including one that sold to GoDaddy. He’s also published over 200 articles on the topic of e-comme…
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Digital Dangers Facing Our Kids with Andy Murphy In this episode of My EdTech Life, I sat down with Andy Murphy, also known as The Secure Dad, to talk about the uncomfortable truth: kids are being targeted online, and it’s not a fair fight. We unpack how predators use everyday platforms like games and social media to groom and manipulate children, …
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Jamy Ian Swiss - Geoff Latta and the Legendary Pink Purse Tape - S6E33
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49:45Jamy Ian Swiss sits down to discuss his friendship with Geoff Latta, as well as Latta's lasting impact on sleight of hand magic. Jamy also discusses the Pink Purse Tape, where it came from, and why it's so controversial. Before that, Nick & Erik discuss the newest tricks of the week, including Mental Block Die and Pocket Bottle.…
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Marketing That Moves People: Building Brands That Become Lifestyles With Caitlin Choate
1:25:47
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1:25:47Caitlin Choate is the Global Head of Marketing at Boatsetter, a peer-to-peer boat rental platform. With nearly 15 years of experience building disruptive brands, she has led marketing efforts at companies like TOMS, Google’s Nest, Airbnb, and Yumi. Caitlin’s work has been recognized by Cannes Lions and the Webby Awards for innovation and storytelli…
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